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Quelch, John A.Remove Quelch, John A. →

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  • September 1988
  • Supplement

Reebok Commercials--1988, Video

By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd. View Details
Keywords: Marketing; Advertising; Apparel and Accessories Industry
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  • August 1988 (Revised November 1989)
  • Case

Reebok International Ltd.

By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry
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  • August 1988
  • Background Note

Note on Consumer Goods Marketing--1988

By: John A. Quelch
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  • August 1988
  • Background Note

Note on Sales Promotion Design

By: John A. Quelch
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  • August 1988
  • Background Note

Note on Local Marketing

By: John A. Quelch
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  • August 1988
  • Background Note

Note on Inventory Risk and Soft Goods Merchandising

By: John A. Quelch
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  • 1988
  • Book

Multinational Marketing Management: Cases and Readings

By: Robert D. Buzzell and John A. Quelch
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  • 1987
  • Book

Trade Promotion and Food Distribution Costs

By: R. Buzzell, J. Quelch and W. Salmon
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  • Article

In Defense of Price Promotion

By: Paul Farris and John A. Quelch
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  • Article

The Product Management Audit: Design and Survey Findings

By: John A. Quelch, Paul Farris and James Olver
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  • June 1987
  • Supplement

Product Management, Video Index

By: John A. Quelch
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  • June 1987
  • Supplement

Sales Promotion Management, Video Index

By: John A. Quelch
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  • June 1987
  • Supplement

Multinational Marketing Management, Video

By: John A. Quelch
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  • June 1987
  • Supplement

Product Management, Video

By: John A. Quelch
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  • June 1987
  • Supplement

Sales Promotion Management, Video

By: John A. Quelch
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  • May 1987
  • Background Note

Note on Organizing and Controlling Multinational Operations

By: John A. Quelch
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  • Article

Marketing the Premium Product

By: John A. Quelch
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  • March–April 1987
  • Article

Ideas for Action: The Product Management Audit

By: J. Quelch, P. Farris and J. Olver
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  • 1987
  • Book

Advertising and Promotion Management: A Manager's Guide to Theory & Practice

By: Paul Farris and John A. Quelch
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  • 1987
  • Book

Cases in Advertising and Promotion Management

By: John A. Quelch and Paul Farris
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