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- Faculty Publications (692)
- May 2018
- Case
Sagacity Tea: What Direction for Growth?
By: John A. Quelch and Amy Handlin
Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the... View Details
- May 2018
- Teaching Note
Sagacity Tea: What Direction for Growth? (Brief Case)
By: John A. Quelch and Amy Handlin
Teaching Note for HBS No. 918-527. View Details
- May 2018
- Supplement
Sagacity Tea: What Direction for Growth? Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Amy Handlin
- May 2018
- Supplement
Sagacity Tea: What Direction for Growth? Spreadsheet for Students (Brief Case)
By: John A. Quelch and Amy Handlin
- June 2017
- Supplement
23andMe: Genetic Testing for Consumers (C)
By: John A. Quelch, Irene Lu and Emily Boudreau
- June 2017
- Case
Magellan Boatworks
By: John A. Quelch and James T. Kindley
Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017.... View Details
- June 2017
- Teaching Note
Magellan Boatworks (Brief Case)
By: John A. Quelch and James T. Kindley
Teaching Note for HBS No. 917-547. View Details
- June 2017
- Supplement
Magellan Boatworks, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and James T. Kindley
- June 2017
- Supplement
Magellan Boatworks, Spreadsheet for Students (Brief Case)
By: John A. Quelch and James T. Kindley
- June 2017
- Teaching Note
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
Teaching Note for HBS No. 517-054. View Details
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details
- June 2017
- Teaching Note
Harmonie Water: Refreshing the World Naturally (Brief Case)
By: John A. Quelch and John L. Teopaco
Teaching Note for HBS No. 917-527. View Details
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and John L. Teopaco
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Students (Brief Case)
By: John A. Quelch and John L. Teopaco
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details