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    • Faculty Publications  (99)

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    • All HBS Web  (120,179)
      • Faculty Publications  (99)

      Lassiter, Joseph B.Remove Lassiter, Joseph B. →

      ← Page 4 of 99 Results →
      • June 2004 (Revised May 2006)
      • Case

      Millennial Net

      By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
      Millennial Net created self-organizing, ultra-low-power, wireless sensor networks, a space that was getting a lot of attention in 2004. The company was founded in 2000 and in early 2004 was looking for a second round of funding. The area had attracted a number of new... View Details
      Keywords: Information Infrastructure; Technological Innovation; Entrepreneurship; Investment; Information Technology Industry; Telecommunications Industry
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      Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "Millennial Net." Harvard Business School Case 804-173, June 2004. (Revised May 2006.)
      • April 2004 (Revised July 2007)
      • Case

      OfficeTiger

      By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
      OfficeTiger was founded in late 1999 with an innovative approach to global outsourcing. The company's employees, located primarily in India, provided services for corporations, investment banks, and professional services firms throughout the United States, Europe, and... View Details
      Keywords: Mergers and Acquisitions; Globalized Markets and Industries; Job Cuts and Outsourcing; Growth and Development Strategy; Service Operations; India
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      Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "OfficeTiger." Harvard Business School Case 804-109, April 2004. (Revised July 2007.)
      • March 2004 (Revised April 2004)
      • Background Note

      Seeing What's on Red Auerbach's Mind

      By: Joseph B. Lassiter III and John T. Gourville
      Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the... View Details
      Keywords: Markets; Research; Sports; Product Development; Communication Intention and Meaning; Sports Industry
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      Lassiter, Joseph B., III, and John T. Gourville. "Seeing What's on Red Auerbach's Mind." Harvard Business School Background Note 804-160, March 2004. (Revised April 2004.)
      • February 2004
      • Teaching Note

      Juice Guys (A) & (B) (TN)

      By: Joseph B. Lassiter III
      Teaching Note to (800-122) and (800-123). View Details
      Keywords: Food and Beverage Industry
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      Lassiter, Joseph B., III. "Juice Guys (A) & (B) (TN)." Harvard Business School Teaching Note 804-155, February 2004.
      • February 2004
      • Teaching Note

      WebSpective Software, Inc. (A) and (B) (TN)

      By: Joseph B. Lassiter III
      Teaching Note to (800-136) and (804-147). View Details
      Keywords: Information Technology Industry
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      Lassiter, Joseph B., III. "WebSpective Software, Inc. (A) and (B) (TN)." Harvard Business School Teaching Note 804-154, February 2004.
      • February 2004
      • Case

      WebSpective Software, Inc. (B)

      By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
      Supplements the (A) case. View Details
      Keywords: Information Technology Industry
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      Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "WebSpective Software, Inc. (B)." Harvard Business School Case 804-147, February 2004.
      • October 2003 (Revised December 2003)
      • Case

      Orange Imagineering

      By: Joseph B. Lassiter III and Todd H Thedinga
      As a proven entrepreneur, Rich Miner has been successful in the start-up world. Now, following the acquisition of his start-up, he has established a corporate R&D/venture operation in America to serve as the "eyes and ears" of his European parent company, Orange... View Details
      Keywords: Corporate Entrepreneurship; Research and Development; Business Startups; Acquisition; Telecommunications Industry; United States; Europe
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      Lassiter, Joseph B., III, and Todd H Thedinga. "Orange Imagineering." Harvard Business School Case 804-048, October 2003. (Revised December 2003.)
      • August 2003
      • Case

      StorageNetworks: Restarting a Public Company (B)

      By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
      Supplements the (A) case. View Details
      Keywords: Information Technology Industry
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      Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "StorageNetworks: Restarting a Public Company (B)." Harvard Business School Case 804-040, August 2003.
      • June 2003 (Revised October 2004)
      • Case

      StorageNetworks: Restarting a Public Company (A)

      By: Joseph B. Lassiter III and Todd H Thedinga
      Peter Bell, founder and CEO of StorageNetworks, faces the problem of "restarting" a public company by changing its business model from being a storage-services provider to being a storage software developer. The task seems challenging, but surely doable, with $200... View Details
      Keywords: Business Model; Diversification; Change Management; Cash; Entrepreneurship; Problems and Challenges; Corporate Finance; Information Technology Industry
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      Lassiter, Joseph B., III, and Todd H Thedinga. "StorageNetworks: Restarting a Public Company (A)." Harvard Business School Case 803-198, June 2003. (Revised October 2004.)
      • 2003
      • Class Lecture

      Entrepreneurial Marketing

      By: Joseph B. Lassiter III
      Keywords: Marketing; Entrepreneurship
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      Lassiter, Joseph B., III. "Entrepreneurial Marketing." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 4473C.)
      • October 2002 (Revised August 2007)
      • Background Note

      Entrepreneurial Marketing: Learning from High-Potential Ventures

      By: Joseph B. Lassiter III
      Describes entrepreneurial marketing as both a mind-set and a process. Draws on some 30 business field cases and some 300 student projects that provide insight into what managers do in high-potential settings. View Details
      Keywords: Entrepreneurship; Managerial Roles; Marketing
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      Lassiter, Joseph B., III. "Entrepreneurial Marketing: Learning from High-Potential Ventures." Harvard Business School Background Note 803-036, October 2002. (Revised August 2007.)
      • August 2002 (Revised February 2003)
      • Case

      Myteam.com

      By: John T. Gourville, Joseph B. Lassiter III and Taslim Pirmohamed
      Elliot Katzman is faced with the need to raise cash and cut spending to develop his online amateur sports software application, Myteam.com. Even with powerful allies such as Little League and Coca-Cola, "big deals with big players" had not kept the company from running... View Details
      Keywords: Cash Flow; Financial Management; Leadership Style; Crisis Management; Resource Allocation; Alliances; Sports; Web Sites; Sports Industry; Web Services Industry
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      Gourville, John T., Joseph B. Lassiter III, and Taslim Pirmohamed. "Myteam.com." Harvard Business School Case 503-026, August 2002. (Revised February 2003.)
      • June 2002 (Revised October 2004)
      • Case

      Entropia (A)

      By: Joseph B. Lassiter III, Sameer Ahuja and Jason Tepperman
      The Entropia management team and a Harvard Business School field study team look for applications for "grid computing" in the financial services industry, identifying a "go-to-market" plan for this new technology. View Details
      Keywords: Information Technology; Business Strategy; Financial Services Industry
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      Lassiter, Joseph B., III, Sameer Ahuja, and Jason Tepperman. "Entropia (A)." Harvard Business School Case 802-227, June 2002. (Revised October 2004.)
      • June 2002 (Revised September 2002)
      • Case

      Entropia (B)

      By: Joseph B. Lassiter III, Sameer Ahuja and Jason Tepperman
      Supplements the (A) case. View Details
      Keywords: Entertainment and Recreation Industry
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      Lassiter, Joseph B., III, Sameer Ahuja, and Jason Tepperman. "Entropia (B)." Harvard Business School Case 802-228, June 2002. (Revised September 2002.)
      • October 2001 (Revised March 2002)
      • Case

      Bluefin Robotics

      By: Joseph B. Lassiter III and David Kiron
      Concentrates on the consequences of the choice of corporate partners on the growth alternatives available to a new company, in a new industry, based on a new technology. View Details
      Keywords: Business Startups; Partners and Partnerships; Markets; Growth and Development Strategy; Technological Innovation
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      Lassiter, Joseph B., III, and David Kiron. "Bluefin Robotics." Harvard Business School Case 802-005, October 2001. (Revised March 2002.)
      • August 2001 (Revised April 2005)
      • Case

      Surface Logix

      By: Joseph B. Lassiter III, Michael J. Roberts and Kim Slack
      Describes a start-up in the field of nano technology--very small physical structures measured in the billionths of a meter. The company, Surface Logix, has assembled a portfolio of intellectual property and completed some of the R&D work required to develop actual... View Details
      Keywords: Business Startups; Research and Development; Marketing Strategy; Product Marketing; Product Development; Intellectual Property; Investment Portfolio
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      Lassiter, Joseph B., III, Michael J. Roberts, and Kim Slack. "Surface Logix." Harvard Business School Case 802-050, August 2001. (Revised April 2005.)
      • October 2000 (Revised April 2005)
      • Case

      Z Corporation

      By: Joseph B. Lassiter III, Matthew C. Lieb and Tom Clay
      Tom Clay, president of Z Corp., and founder/CEO Marina Hatsopolous must decide between using a direct sales force or using a value-added reseller to begin selling the company's new 3-D printing prototype manufacturing system. View Details
      Keywords: Technological Innovation; Salesforce Management; Distribution Channels; Conflict and Resolution; Technology Industry
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      Lassiter, Joseph B., III, Matthew C. Lieb, and Tom Clay. "Z Corporation." Harvard Business School Case 801-210, October 2000. (Revised April 2005.)
      • September 2000 (Revised April 2004)
      • Teaching Note

      Red Auerbach on Management TN

      By: Joseph B. Lassiter III and John T. Gourville
      Teaching Note for (87201). View Details
      Keywords: Management
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      Lassiter, Joseph B., III, and John T. Gourville. "Red Auerbach on Management TN." Harvard Business School Teaching Note 801-142, September 2000. (Revised April 2004.)
      • September 2000
      • Teaching Note

      Boston Beer Company: Light Beer Decision TN

      By: Joseph B. Lassiter III and John T. Gourville
      Teaching Note for (9-899-058). View Details
      Keywords: Food and Beverage Industry; Boston
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      Lassiter, Joseph B., III, and John T. Gourville. "Boston Beer Company: Light Beer Decision TN." Harvard Business School Teaching Note 801-144, September 2000.
      • September 2000
      • Teaching Note

      MarketSoft TN

      By: Joseph B. Lassiter III and John T. Gourville
      Teaching Note for (9-800-069). View Details
      Keywords: Groups and Teams; Internet and the Web; Product Launch; Distribution Channels; Partners and Partnerships; Growth and Development; Management Practices and Processes
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      Lassiter, Joseph B., III, and John T. Gourville. "MarketSoft TN." Harvard Business School Teaching Note 801-143, September 2000.
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