Publications
Publications
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- All HBS Web
(120,007)
- Faculty Publications (99)
- June 2008
- Case
From xiaonei to hainei: The Quest for the Social Networking Service Market in China
By: Joseph B. Lassiter III, Michael Shih-Ta Chen and Keith Chi-ho Wong
Wang Xing, the founder of Hainei.com, one of the fastest growing social networking service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he... View Details
- March 2008 (Revised April 2010)
- Case
Ashdown Contracting
By: Joseph B. Lassiter III and Firas Alkhatib
Ashdown's "growth" plan called for Mustafa Khalaf to leave his job as Chief Operating Officer (COO) of Ashdown Contracting and to focus his attention on the growth of a separate business entity, Ashdown Pipeline, where Ashdown believed the greatest potential for the... View Details
- March 2008 (Revised September 2008)
- Case
FREEJ
By: Joseph B. Lassiter III and Firas Alkhatib
Mohammed Harib placed his phone on the desk in front of him. As he sat back in his chair and looked out the window, he began to take stock of how his life had taken such a dramatic path over the last few years. Life was good for the founder and CEO of Lammtara... View Details
- October 2007 (Revised April 2009)
- Case
TH!NK: The Norwegian Electric Car Company
By: Joseph B. Lassiter III and David Kiron
On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details
- October 2006
- Teaching Note
Icebreaker: The China Entry Decision (TN)
Teaching Note to (806-195). View Details
- October 2006
- Teaching Note
Icebreaker: The US Entry Decision (TN)
Teaching Note to (806-006). View Details
- September 2006
- Teaching Note
OfficeTiger (TN)
Teaching Note to (804-109). View Details
- May 2006 (Revised July 2007)
- Case
Tropos Networks
By: Joseph B. Lassiter III and Elizabeth Kind
As Ron Sege, president and CEO of Tropos Networks, walked through the halls of the firm's offices, he realized that the space they had moved into only about a year ago was already becoming too small. The company, based in Sunnyvale, California, was founded in late 2000... View Details
- May 2006 (Revised June 2006)
- Case
Codon Devices
By: Joseph B. Lassiter III and David Kiron
In December 2005, 40-year-old John Danner was about to make his first presentation to the board of directors of Codon Devices, a one-year-old biotechnology start-up based in Cambridge, Massachusetts. After a month as the company's CEO, Danner was prepared to lay out... View Details
- May 2006 (Revised June 2006)
- Case
Icebreaker: The China Entry Decision
By: Joseph B. Lassiter III and Dan Heath
Jeremy Moon, CEO of Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets vs. broadening his attack to include China. If he enters China, should he continue his... View Details
- April 2006
- Teaching Note
Business Plan for Room For Dessert (TN)
By: Michael J. Roberts and Joseph B. Lassiter III
Teaching Note to (899-008). View Details
- March 2006 (Revised February 2007)
- Case
Massive Incorporated (A)
By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details
- March 2006 (Revised February 2007)
- Case
Massive Incorporated (B)
By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
- November 2005 (Revised July 2007)
- Case
Pine Ridge Winery, LLC (A)
By: Joseph B. Lassiter III and Lauren Barley
George Scheppler, president and CEO of Pine Ridge Winery, LLC, (the "Company") sat in his office overlooking the steep hillside vineyards of the Pine Ridge Winery in Napa Valley. It was June 2005, and he was preparing for the upcoming board of managers meeting where he... View Details
- November 2005 (Revised November 2006)
- Supplement
Pine Ridge Winery, LLC Global Environment (B)
By: Joseph B. Lassiter III and Lauren Barley
Keywords: Food and Beverage Industry
- July 2005 (Revised July 2006)
- Case
Icebreaker: The US Entry Decision
By: Joseph B. Lassiter III and Dan Heath
Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position... View Details
- July 2005 (Revised April 2006)
- Case
Idea Village (A)
By: Joseph B. Lassiter III and Dan Heath
Andy Khubani, the CEO of Idea Village, a company that markets to consumers via direct-response TV ads, must decide whether to launch a campaign touting a hair removal product for women. Explains the direct-response industry and contrasts its methodology with... View Details
- July 2005 (Revised April 2006)
- Supplement
Idea Village (B)
By: Joseph B. Lassiter III and Dan Heath
Supplements the (A) case. View Details
- July 2005 (Revised April 2006)
- Supplement
Idea Village (C)
By: Joseph B. Lassiter III and Dan Heath
Supplements the (A) case. View Details
- July 2004 (Revised December 2004)
- Case
RelayHealth
By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details