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- May 2025
- Article
Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance
By: Jillian J. Jordan and Nour S. Kteily
The desire to appear virtuous can motivate people to punish wrongdoers, a desirable outcome when punishment is clearly deserved. Yet claims that “virtue signaling” is fueling a culture of outrage suggest that reputation concerns may inspire even potentially unmerited... View Details
- February 2025
- Teaching Note
Negotiating a Legacy at Sustainable Harvest
By: Jillian J. Jordan, Julian Zlatev and Anoushka Kiyawat
Teaching Note for HBS Case Nos. 925-010 and 925-011. View Details
- February 2025
- Teaching Note
Negotiating with Data: Analytics FC
By: Jillian Jordan, Livia Alfonsi and Anoushka Kiyawat
Teaching Note for HBS Case Nos. 925-014 and 925-015. View Details
- January 2025
- Case
Negotiating with Data: Analytics FC (A)
By: Jillian Jordan and Livia Alfonsi
Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details
- January 2025
- Supplement
Negotiating with Data: Analytics FC (B)
By: Jillian Jordan and Livia Alfonsi
Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details
- January 2025
- Case
Negotiating a Legacy at Sustainable Harvest (A)
By: Jillian Jordan, Julian Zlatev, Alicia Dadlani and Martha Hostetter
The specialty coffee importer Sustainable Harvest was the first certified B Corp in the coffee industry due to its investments in building coffee farmers’ capacity and livelihood. But in 2022, after coffee prices plummeted and the company’s bank declined to extend its... View Details
Keywords: Negotiation; Mergers and Acquisitions; Trust; Ethics; Plant-Based Agribusiness; Volatility; Futures and Commodity Futures; Social Enterprise; Valuation; Business Model; Credit; Corporate Social Responsibility and Impact; Insolvency and Bankruptcy; Food and Beverage Industry; United States; Europe
- January 2025
- Supplement
Negotiating a Legacy at Sustainable Harvest (B)
By: Jillian Jordan, Julian Zlatev, Alicia Dadlani and Martha Hostetter
The specialty coffee importer Sustainable Harvest was the first certified B Corp in the coffee industry due to its investments in building coffee farmers’ capacity and livelihood. But in 2022, after coffee prices plummeted and the company’s bank declined to extend its... View Details
- January 2025
- Teaching Note
Not Everyone’s Cup of Coffee: Organizing the Café Industry
By: Jillian J. Jordan, Anoushka Kiyawat and Kathleen McGinn
Teaching Note for HBS Case No. 925-004. View Details
- September 2024
- Case
Not Everyone’s Cup of Coffee: Organizing the Café Industry
By: Jillian Jordan and Kathleen McGinn
- 2024
- Working Paper
Immodest Victims: Victims Who Broadcast Their Victimization Are Seen as Less Morally Virtuous
By: Nathan Dhaliwal, Jillian J. Jordan, Anoushka Kiyawat and Pat Barclay
How do people evaluate victims who advertise their victim status? Because such broadcasting can elicit sympathy and support, we propose that declining to broadcast serves as a costly act of modesty: one is withholding a fact about oneself that could garner resources... View Details
- August 2024
- Article
Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.
By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand
A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details
- August 20, 2024
- Article
Sexual Assault Victims Face a Penalty for Adjacent Consent
By: Jillian J. Jordan and Roseanna Sommers
Across 11 experimental studies (n = 12,257), we show that female victims of sexual assault are blamed more and seen as less morally virtuous if their assault follows voluntary sexual intimacy, a factor we term “adjacent consent”. Moreover, we illuminate a... View Details
- November 2023
- Teaching Note
Inclusion and Diversity at Mars Petcare
By: Katherine Coffman, Jillian J. Jordan and Emma Ronzetti
Teaching Note for HBS Case No. 923-005. View Details
- September 2023
- Article
A Pull versus Push Framework for Reputation
Reputation is a powerful driver of human behavior. Reputation systems incentivize 'actors' to take reputation-enhancing actions, and 'evaluators' to reward actors with positive reputations by preferentially cooperating with them. This article proposes a reputation... View Details
- July 11, 2023
- Article
How Reputation Does (and Does Not) Drive People to Punish Without Looking
By: Jillian J. Jordan and Nour S. Kteily
Punishing wrongdoers can confer reputational benefits, and people sometimes punish without careful consideration. But are these observations related? Does reputation drive people to people to “punish without looking”? And if so, is this because unquestioning... View Details
- March 2023
- Article
Giving-by-proxy Triggers Subsequent Charitable Behavior
By: Samantha Kassirer, Jillian J. Jordan and Maryam Kouchaki
How can we foster habits of charitable giving? Here, we investigate the potential power of giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and corporate social responsibility contexts in which organizations make charitable... View Details
- October 2022
- Article
When Does Moral Engagement Risk Triggering a Hypocrite Penalty?
By: Jillian J. Jordan and Roseanna Sommers
Society suffers when people stay silent on moral issues. Yet people who engage morally may appear hypocritical if they behave imperfectly themselves. Research reveals that hypocrites can—but do not always—trigger a “hypocrisy penalty,” whereby they are evaluated... View Details
- October 15, 2021
- Article
Virtuous Victims
By: Jillian J. Jordan and Maryam Kouchaki
How do people perceive the moral character of victims? We find, across a range of transgressions, that people frequently see victims of wrongdoing as more moral than non-victims who have behaved identically. Across 15 experiments (total n = 9,355), we document this... View Details
- 2021
- Article
Don't Get It or Don't Spread It: Comparing Self-interested versus Prosocial Motivations for COVID-19 Prevention Behaviors
By: Jillian J. Jordan, Erez Yoeli and David Rand
COVID-19 prevention behaviors may be seen as self-interested or prosocial. Using American samples from MTurk and Prolific (total n = 6,850), we investigated which framing is more effective—and motivation is stronger—for fostering prevention behavior intentions. We... View Details
- Article
Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences
By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power... View Details