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Publications

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    • Faculty Publications  (173)

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    • All HBS Web  (120,084)
      • Faculty Publications  (173)

      De Freitas, JulianRemove De Freitas, Julian →

      ← Page 3 of 173 Results →
      • March 31, 2023
      • Article

      What Is the Optimal Pattern of a Customer Journey?

      By: Julian De Freitas
      Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details
      Keywords: Consumer Behavior; Customers; Brands and Branding
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      De Freitas, Julian. "What Is the Optimal Pattern of a Customer Journey?" Harvard Business Review (website) (March 31, 2023).
      • January 28, 2023
      • Article

      Will We Blame Self-Driving Cars? A New Study Finds That People Are Likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault

      By: Julian De Freitas
      Keywords: Technological Innovation; Legal Liability; Trust; Perception; Auto Industry
      Citation
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      De Freitas, Julian. "Will We Blame Self-Driving Cars? A New Study Finds That People Are Likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault." Wall Street Journal (January 28, 2023), C5.
      • 2023
      • Conference Presentation

      [Invited Presentation]

      By: Julian De Freitas
      Citation
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      De Freitas, Julian. "[Invited Presentation]." Paper presented at the Junior Faculty Research Brown Bag, Harvard Business School, 2023.
      • 2023
      • Conference Presentation

      [Invited Presentation]

      By: Julian De Freitas
      Citation
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      De Freitas, Julian. "[Invited Presentation]." Paper presented at the Marketing Unit Spring Seminar, University of Chicago Booth School of Business, 2023.
      • 2023
      • Conference Presentation

      [Invited Presentation]

      By: Julian De Freitas
      Citation
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      De Freitas, Julian. "[Invited Presentation]." Paper presented at the Behavioral Science Seminar, University of Chicago Booth School of Business, 2023.
      • 9 Aug 2023 - 12 Aug 2023
      • Conference Presentation

      [Invited Presentation]

      By: Julian De Freitas
      Citation
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      De Freitas, Julian. "[Invited Presentation]." Paper presented at the 12th Triennial Invitational Choice Symposium, INSEAD, Fontainebleau, France, August 9–12, 2023.
      • 2023
      • Conference Presentation

      [Invited Presentation]

      By: Julian De Freitas
      Citation
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      De Freitas, Julian. "[Invited Presentation]." Paper presented at the JDM PhD Seminar, University of Texas at Austin, McCombs School of Business, 2023.
      • 2023
      • Conference Presentation

      [Invited Presentation]

      By: Julian De Freitas
      Citation
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      De Freitas, Julian. "[Invited Presentation]." Paper presented at the AI in Digital Marketing Seminar, College of Business, Northern Illinois University, 2023.
      • 13 Sep 2023 - 15 Sep 2023
      • Conference Presentation

      An Intrinsic Motivation for Self-Orientation

      By: Julian De Freitas, C Colas, T Mills, Laurie Paul, L. A. Paul and T. D. Ullman
      Citation
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      De Freitas, Julian, C Colas, T Mills, Laurie Paul, L. A. Paul, and T. D. Ullman. "An Intrinsic Motivation for Self-Orientation." Paper presented at the 6th International Workshop on Intrinsically Motivated Open-Ended Learning, Paris, France, September 13–15, 2023.
      • 17 Nov 2023 - 20 Nov 2023
      • Conference Presentation

      Autopilot or Copilot? Label Mismarketing and Autonomous Vehicle Liability

      By: Stuti Agarwal and Julian De Freitas
      Citation
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      Agarwal, Stuti, and Julian De Freitas. "Autopilot or Copilot? Label Mismarketing and Autonomous Vehicle Liability." Paper presented at the Society for Judgment and Decision Making Annual Meeting, San Francisco, CA, November 17–20, 2023.
      • 8 Sep 2023
      • Conference Presentation

      Chatbots and Mental Health: Insights into the Safety of Generative AI

      By: Julian De Freitas, K. Uguralp, Z. Uguralp and Stefano Puntoni
      Keywords: AI and Machine Learning; Well-being
      Citation
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      De Freitas, Julian, K. Uguralp, Z. Uguralp, and Stefano Puntoni. "Chatbots and Mental Health: Insights into the Safety of Generative AI." Paper presented at the Business & Generative AI Workshop, Wharton School, AI at Wharton, San Francisco, CA, United States, September 8, 2023.
      • 2 Mar 2023 - 4 Mar 2023
      • Conference Presentation

      Ethical Risks of Autonomous Products: The Case of Mental Health Crises on AI Companion Applications

      By: Julian De Freitas, K. Uguralp and Z. Oguz
      Citation
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      De Freitas, Julian, K. Uguralp, and Z. Oguz. "Ethical Risks of Autonomous Products: The Case of Mental Health Crises on AI Companion Applications." Paper presented at the Society for Consumer Psychology Annual Conference, San Juan, PR, March 2–4, 2023.
      • 2 Mar 2023 - 4 Mar 2023
      • Conference Presentation

      Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

      By: Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
      Citation
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      Balakrishnan, Maya, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Paper presented at the Society for Consumer Psychology Annual Conference, San Juan, PR, March 2–4, 2023.
      • 2 Mar 2023 - 4 Mar 2023
      • Conference Presentation

      Stigma Against AI Companion Applications

      By: Julian De Freitas, A. Ragnhildstveit, K. Uguralp and Z. Oguz
      Citation
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      De Freitas, Julian, A. Ragnhildstveit, K. Uguralp, and Z. Oguz. "Stigma Against AI Companion Applications." Paper presented at the Society for Consumer Psychology Annual Conference, San Juan, PR, March 2–4, 2023.
      • 26 Oct 2023 - 28 Oct 2023
      • Conference Presentation

      The Dark Side of Generative AI: Chatbots and Mental Health

      By: Julian De Freitas, K Uguralp, Z Oguz and Stefano Puntoni
      Citation
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      De Freitas, Julian, K Uguralp, Z Oguz, and Stefano Puntoni. "The Dark Side of Generative AI: Chatbots and Mental Health." Paper presented at the Association for Consumer Research Annual Conference, Seattle, WA, October 26–28, 2023.
      • November 2022 (Revised March 2024)
      • Case

      Replika AI: Monetizing a Chatbot

      By: Julian De Freitas and Nicole Tempest Keller
      In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details
      Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
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      De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised March 2024.)
      • 2022
      • Article

      The Ordinary Concept of a Meaningful Life: The Role of Subjective and Objective Factors in Third-Person Attributions of Meaning

      By: Michael Prinzing, Julian De Freitas and Barbara L. Fredrickson
      The desire for a meaningful life is ubiquitous, yet the ordinary concept of a meaningful life is poorly understood. Across six experiments (total N = 2,539), we investigated whether third-person attributions of meaning depend on the psychological states an agent... View Details
      Keywords: Experimental Philosophy; Folk Theories; Meaning In Life; Moral Psychology; Positive Psychology; Moral Sensibility; Satisfaction
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      Prinzing, Michael, Julian De Freitas, and Barbara L. Fredrickson. "The Ordinary Concept of a Meaningful Life: The Role of Subjective and Objective Factors in Third-Person Attributions of Meaning." Journal of Positive Psychology 17, no. 5 (2022): 639–654.
      • September 2022 (Revised May 2024)
      • Case

      Navya: Steering toward a Driverless Future

      By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
      In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details
      Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States
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      De Freitas, Julian, Elie Ofek, Shaun Ingledew, and Tonia Labruyere. "Navya: Steering toward a Driverless Future." Harvard Business School Case 523-046, September 2022. (Revised May 2024.)
      • 20 Oct 2022 - 22 Oct 2022
      • Talk

      Evaluative Dynamics: Summarizing Customer Journeys, Interviews, and Lives

      By: Julian De Freitas, P. Kim and T. Ullman
      Citation
      Related
      De Freitas, Julian, P. Kim, and T. Ullman. "Evaluative Dynamics: Summarizing Customer Journeys, Interviews, and Lives." Association for Consumer Research Annual Conference, Denver, CO, October 20–22, 2022.
      • 20 Oct 2022 - 22 Oct 2022
      • Talk

      Stigma Against AI Companion Applications

      By: Julian De Freitas, A. Ragnhildstveit and A.K. Uğuralp
      Keywords: AI and Machine Learning; Attitudes; Perception
      Citation
      Related
      De Freitas, Julian, A. Ragnhildstveit, and A.K. Uğuralp. "Stigma Against AI Companion Applications." 53rd Association for Consumer Research Annual Conference, Denver, CO, October 20–22, 2022.
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