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    • All HBS Web  (120,131)
      • Faculty Publications  (103)

      Bussgang, Jeffrey J.Remove Bussgang, Jeffrey J. →

      ← Page 5 of 103 Results →
      • December 2014 (Revised May 2015)
      • Case

      Growth Hacking at Bazaart (A)

      By: Jeffrey Bussgang and Matthew G. Preble
      The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details
      Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Technology Industry; Israel
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      Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (A)." Harvard Business School Case 815-001, December 2014. (Revised May 2015.)
      • December 2014 (Revised May 2015)
      • Supplement

      Growth Hacking at Bazaart (B)

      By: Jeffrey Bussgang and Matthew G. Preble
      "Growth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A)". View Details
      Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup Nation; Business Startups; Social Marketing; Marketing; Growth and Development; Customers; Fashion Industry; Technology Industry; Israel
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      Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (B)." Harvard Business School Supplement 815-077, December 2014. (Revised May 2015.)
      • November 2014 (Revised January 2015)
      • Teaching Plan

      Yahoo: Both Sides of the Stamped Deal

      By: Jeffrey J. Bussgang and Lisa Mazzanti
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      Bussgang, Jeffrey J., and Lisa Mazzanti. "Yahoo: Both Sides of the Stamped Deal." Harvard Business School Teaching Plan 815-080, November 2014. (Revised January 2015.)
      • February 2014
      • Background Note

      Raising Startup Capital

      By: Jeffrey Bussgang
      Entrepreneurs typically focus their full energies on business-building. But raising capital is a core part of building a valuable business. Developing expertise in raising capital is more than a necessary evil, it is a competitive weapon. Master it and you will be in a... View Details
      Keywords: Fund Raising; Venture Capital Term Sheet; Venture Creation/development; Venture Investing; Venture Philanthropy; Entrepreneurial Finance; Entrepreneurial Management; Entrepreneurs; Jumpstart Our Business Startups (JOBS) Act; Non-equity Financing; Convertible Notes; Convertible Debt; Debt Financing; Raising Capital; National Venture Capital Association; Venture Capital Firm Compensation; Crowdfunding; Crowd-funding; Startup; Start-up; Startup Management; Startups; Angel Investors; Angels; Accelerator; Venture Capital; Financing and Loans; Entrepreneurship; Business Startups; Financial Services Industry; United States
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      Bussgang, Jeffrey. "Raising Startup Capital." Harvard Business School Background Note 814-089, February 2014.
      • January 2014 (Revised May 2015)
      • Case

      Open English

      By: Jeffrey J. Bussgang and Lisa Mazzanti
      Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level.... View Details
      Keywords: Technology Strategy; Product Management; Startup; Online Learning; Digital Platforms; Entrepreneurship; Business Startups; Technology Industry; Miami; Venezuela
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      Bussgang, Jeffrey J., and Lisa Mazzanti. "Open English." Harvard Business School Case 814-020, January 2014. (Revised May 2015.)
      • January 2014 (Revised May 2015)
      • Case

      Yahoo: Both Sides of the Stamped Deal

      By: Jeffrey J. Bussgang and Lisa C. Mazzanti
      In 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part... View Details
      Keywords: Mobile App; Acquisition-hire; Exit Strategy; Start-up; Mobile and Wireless Technology; Mergers and Acquisitions; Human Resources; Entrepreneurship; Business Startups; Product Development; Technology Industry; Sunnyvale; New York (city, NY)
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      Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Yahoo: Both Sides of the Stamped Deal." Harvard Business School Case 814-051, January 2014. (Revised May 2015.)
      • July 30, 2013
      • Article

      You Found Your Product-Market Fit. Now What?

      By: Jeffrey J. Bussgang
      Keywords: Sales
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      Bussgang, Jeffrey J. "You Found Your Product-Market Fit. Now What?" Harvard Business Review (website) (July 30, 2013).
      • December 2012 (Revised October 2022)
      • Case

      Plastiq

      By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
      The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details
      Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems
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      Bussgang, Jeffrey J., Gaurav Jain, Liroy Haddad, Luke Langford, and Matt Noble. "Plastiq." Harvard Business School Case 813-125, December 2012. (Revised October 2022.)
      • December 2012 (Revised September 2022)
      • Case

      BabbaCo

      By: Jeffrey J. Bussgang and Gaurav Jain
      Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details
      Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy
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      Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
      • Article

      The Secrets to TripAdvisor’s Impressive Scale

      By: Jeffrey J. Bussgang
      Keywords: Venture Capital
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      Bussgang, Jeffrey J. "The Secrets to TripAdvisor’s Impressive Scale." Harvard Business Review (website) (October 2, 2012).
      • Article

      Scaling Is Hard. Here's How Akamai Did It.

      By: Jeffrey J. Bussgang
      Citation
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      Bussgang, Jeffrey J. "Scaling Is Hard. Here's How Akamai Did It." Harvard Business Review (website) (August 7, 2012).
      • December 2011 (Revised March 2013)
      • Background Note

      The Business Development Manager

      By: Jeffrey J. Bussgang, Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins and Puja Ramani
      Describes the role of business development (BD) managers in technology companies, detailing: 1) BD managers' key responsibilities at each step in the process of creating a partnership agreement; 2) how the nature of the BD function evolves as a technology startup... View Details
      Keywords: Entrepreneurship; Partnerships; High Technology Products; Information Technology; Business or Company Management; Partners and Partnerships; Management Skills; Business Startups; Growth and Development Strategy; Technology Industry
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      Bussgang, Jeffrey J., Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins, and Puja Ramani. "The Business Development Manager." Harvard Business School Background Note 812-107, December 2011. (Revised March 2013.)
      • December 2011 (Revised January 2015)
      • Background Note

      The Product Manager

      By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
      Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product... View Details
      Keywords: Product Marketing; Product Development; Product Design; Information Technology; Entrepreneurship
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      Bussgang, Jeffrey, Thomas Eisenmann, and Robert Go. "The Product Manager." Harvard Business School Background Note 812-105, December 2011. (Revised January 2015.)
      • January 2011 (Revised March 2011)
      • Case

      Predictive Biosciences

      By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Kiron
      A small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team. View Details
      Keywords: Mergers and Acquisitions; Factories, Labs, and Plants; Business Startups; Entrepreneurship; Health Testing and Trials; Growth and Development Strategy; Product Development; Biotechnology Industry
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      Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Kiron. "Predictive Biosciences." Harvard Business School Case 811-015, January 2011. (Revised March 2011.)
      • Article

      Should I Become an Entrepreneur?

      By: Jeffrey J. Bussgang
      Citation
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      Bussgang, Jeffrey J. "Should I Become an Entrepreneur?" Harvard Business Review (website) (January 21, 2011).
      • 2010
      • Book

      Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

      By: Jeffrey J. Bussgang
      An essential, insider's guide to the secrets of the world of venture capital, written by one of the few people who have played on both sides of this high-stakes game. In it, you will find detailed insights, colorful stories, and practical advice gathered from... View Details
      Keywords: Business Startups; Venture Capital; Initial Public Offering; Personal Development and Career
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      Bussgang, Jeffrey J. Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms. Portfolio, 2010.
      • January 2010 (Revised March 2013)
      • Case

      foursquare

      By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang and David Chen
      Co-founders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a... View Details
      Keywords: Entrepreneurship; Internet and the Web; Mobile and Wireless Technology; Competitive Advantage; Web Services Industry; United States
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      Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Jeffrey J. Bussgang, and David Chen. "foursquare." Harvard Business School Case 711-418, January 2010. (Revised March 2013.)
      • December 2009 (Revised June 2011)
      • Case

      Curt Schilling's Next Pitch

      By: Noam T. Wasserman, Jeffrey J. Bussgang and Rachel Gordon
      As his major-league pitching career was starting to wind down in 2006, baseball all-star Curt Schilling decided to become an entrepreneur. Looking to focus his tenacity and his passion for online role-playing games on a new challenge, he founded an online gaming... View Details
      Keywords: Mergers and Acquisitions; Business Startups; Decision Choices and Conditions; Entrepreneurship; Financing and Loans; Leadership; Personal Development and Career; Groups and Teams; Video Game Industry
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      Wasserman, Noam T., Jeffrey J. Bussgang, and Rachel Gordon. "Curt Schilling's Next Pitch." Harvard Business School Case 810-053, December 2009. (Revised June 2011.)
      • June 1996
      • Article

      Ruling Commerce in the Networld

      By: Debora Spar and Jeffrey Bussgang
      Citation
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      Spar, Debora, and Jeffrey Bussgang. "Ruling Commerce in the Networld." Journal of Computer-Mediated Communication 2, no. 1 (June 1996).
      • May–June 1996
      • Article

      Ruling the Net

      By: D. L. Spar and Jeffrey J. Bussgang
      The Internet promises a radical new world of business. But for many companies, it has yet to deliver. Although doing business in cyberspace may be novel and exhilarating, it can also be frustrating, confusing, and even unprofitable. Debora Spar and Jeffrey Bussgang... View Details
      Keywords: Information Services; Online Technology
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      Spar, D. L., and Jeffrey J. Bussgang. "Ruling the Net." Harvard Business Review 74, no. 3 (May–June 1996): 125–133.
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