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Zaltman, GeraldRemove Zaltman, Gerald →

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  • March 1997
  • Background Note

Note on Customer Behavior

By: Gerald Zaltman
A review of selected key concepts that are useful for understanding customers. The importance of understanding customers is also discussed, along with a short description of new frontiers in the study of customer behavior. View Details
Keywords: Knowledge; Marketing; Consumer Behavior
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  • 1 Oct 1996
  • Conference Presentation

Breaking Out of the Box: Meaning and Means

By: G. Zaltman
Keywords: Attitudes; Research
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  • summer 1996
  • Article

Metaphorically Speaking

By: Gerald Zaltman
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  • October 1995
  • Article

Influence Strategies in Buying Centers

By: R. Venkatesh, A. J. Kohli and Gerald Zaltman
Keywords: Strategy; Power and Influence
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  • July–August 1995
  • Article

Seeing the Voice of the Customer: Metaphor-based Advertising Research

By: Gerald Zaltman and R. Coulter
Keywords: Customers; Advertising; Research
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  • 1995
  • Chapter

Amidword: Anthropology, Metaphors, and Cognitive Peripheral Vision

By: G. Zaltman
Keywords: Cognition and Thinking; Perception
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  • 1994
  • Chapter

Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images

By: R. Higie and G. Zaltman
Keywords: Brands and Branding; Research
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  • Article

Factors Affecting Trust in Market Research Relationships

By: C Moorman, R. Deshpande and G. Zaltman
Keywords: Trust; Markets; Research; Relationships
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  • 1993
  • Report

Relationships Between Providers and Users of Market Research: The Role of Personal Trust

By: Rohit Deshpandé, G. Zaltman and C Moorman
Keywords: Marketing; Research; Trust; Relationships
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  • August 1992
  • Article

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

By: C Moorman, G. Zaltman and Rohit Deshpandé
Keywords: Markets; Research; Relationships; Trust; Organizations
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  • 1991
  • Book

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

By: V. Barabba and G. Zaltman
Keywords: Competitive Advantage; Markets; Information
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  • 1 Oct 1990
  • Conference Presentation

One Mega and Seven Basic Principles for Consumer Research

By: G. Zaltman
Keywords: Research; Demand and Consumers
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  • Article

A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms

By: Rohit Deshpandé and Gerald Zaltman
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  • 1985
  • Chapter

The Use of Market Research in Industrial Organizations

By: Rohit Deshpandé and G. Zaltman
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  • Article

A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use

By: Rohit Deshpandé and Gerald Zaltman
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  • Article

Patterns of Research Use in Private and Public Sectors

By: Rohit Deshpandé and G. Zaltman
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  • Article

Factors Affecting the Consumption of Market Research: A Path Analysis

By: Rohit Deshpandé and Gerald Zaltman
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  • 1981
  • Chapter

The Characteristics of Knowledge Use: Corporate and Public Policy Insights

By: Rohit Deshpandé and Gerald Zaltman
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  • 1981
  • Chapter

The Characteristics of Knowledge Use: Corporate and Public Policy Insights

By: Rohit Deshpandé and Gerald Zaltman
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  • 1979
  • Chapter

Increasing the Utilization of Scientific and Technical Information: Guidelines for Research Producers and Users

By: Rohit Deshpandé and Gerald Zaltman
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