Publications
Publications
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- Faculty Publications (174)
- March 2006 (Revised April 2008)
- Teaching Note
GuestFirst Hotel (TN) (A) and (B)
By: Frances X. Frei and Dennis Campbell
Keywords: Accommodations Industry
- March 2006 (Revised April 2008)
- Module Note
Conceptualizing the Customer Operating Role
By: Frances X. Frei
The module introduces students to the concept and implications of a customer operating role. Building on the first year operations curriculum in which only employees' and machines' operating roles are considered, it provides the additional perspectives needed to bring... View Details
- March 2006
- Background Note
Customer-Introduced Variability in Service Operations
By: Frances X. Frei
Presents a typology of customer-introduced variability and offers guidance on how to manage each type. Central to the ideas developed is how to mitigate the effects of the apparent trade-off between reducing variability and diminishing the service experience or... View Details
- March 2006
- Background Note
Influencing Customer Behavior in Service Operations
By: Frances X. Frei and Amy C. Edmondson
Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
- October 2005 (Revised December 2006)
- Case
Magazine Luiza: Building a Retail Model of "Courting the Poor"
By: Frances X. Frei and Ricardo Reisen de Pinho
Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive... View Details
- September 2005 (Revised January 2006)
- Case
Yum! Brands, Inc: A Corporate Do-Over
By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman
Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details
- August 2005 (Revised April 2008)
- Teaching Note
GuestFirst Hotel (A): Statistics Review with Data Desk (TN)
By: Frances X. Frei
Presents an overview of the statistical analysis covered in the case discussion. View Details
Keywords: Mathematical Methods
- August 2005 (Revised April 2008)
- Teaching Note
GuestFirst Hotel (B): Statistics Review with Data Desk (TN)
By: Frances X. Frei
Presents an overview of the statistical analysis covered in the case discussion. View Details
- August 2005 (Revised April 2008)
- Teaching Note
Store24 (A): Statistics Review with Data Desk (TN)
By: Frances X. Frei
Presents an overview of the statistical analysis covered in the case discussion. View Details
- August 2005 (Revised April 2008)
- Teaching Note
Store24 (B): Statistics Review with Data Desk (TN)
By: Frances X. Frei
Presents an overview of the statistical analysis covered in the case discussion. View Details
- August 2005 (Revised March 2006)
- Case
Moneyball (A): What Are You Paying For?
By: Frances X. Frei, Dennis Campbell and Eliot Sherman
Explores the contextual elements of Major League Baseball and presents data to allow for an analytic examination of alleged market inefficiencies within the sport. View Details
- August 2005
- Supplement
Moneyball (B): Do You Get What You Pay For?
By: Frances X. Frei, Dennis Campbell and Eliot Sherman
- February 2005 (Revised March 2005)
- Background Note
Simple Regression Mathematics
By: Frances X. Frei and Dennis Campbell
Describes the underlying mathematics of regression. View Details
Keywords: Mathematical Methods
- February 2005 (Revised November 2006)
- Background Note
Using Data Desk for Statistical Analysis
By: Frances X. Frei and Dennis Campbell
Describes how to use the Data Desk software package to perform statistical analysis. View Details
Keywords: Mathematical Methods
- January 2005 (Revised August 2007)
- Exercise
Letter Writing Exercise
By: Frances X. Frei and Hanna Rodriguez-Farrar
Provides an opportunity for students to experience first-hand how service companies respond to customer feedback. The corresponding module note further describes the exercise. View Details
- January 2005 (Revised June 2005)
- Case
Zipcar: Influencing Customer Behavior
By: Frances X. Frei and Hanna Rodriguez-Farrar
At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details
- January 2005 (Revised March 2008)
- Exercise
New Service Design Exercise
By: Frances X. Frei
Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic... View Details