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(117,424)
- Faculty Publications (326)
- April 1986 (Revised May 1989)
- Case
Alloy Rods Corp.
In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details
- January 1986 (Revised November 2006)
- Case
Peripheral Products Company: The 'Gray Market' for Disk Drives
In mid-1985, the vice president of marketing for a large manufacturer of disk drives is considering how to deal with a growing "gray market" for his company's products. The case provides good background material on the evolution of gray markets throughout the disk... View Details
- August 1985
- Case
Peripheral Products Co.
- May 1985
- Case
Cole National Corp. (C): Consumer Products Division
Keywords: Consumer Products Industry
- May 1985 (Revised January 1986)
- Case
Cole National Corp. (D): Field Sales Organization
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details
- August 1984 (Revised May 1992)
- Case
MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment
By: John F. Cady and Frank V. Cespedes
- May 1984 (Revised July 1984)
- Teaching Note
Springs Industries: Apparel Fabrics Division, Teaching Note
Keywords: Apparel and Accessories Industry
- April 1984 (Revised July 1985)
- Case
Springs Industries: Apparel Fabrics Division
Keywords: Apparel and Accessories Industry
- July 1983
- Background Note
Brave New World: Note on the Data Communications Marketplace--1983
By: John F. Cady and Frank V. Cespedes
Keywords: Information Industry
- January 1983 (Revised September 1983)
- Case
E.T. Phone Home, Inc.: Forecasting Business Demand
By: John F. Cady and Frank V. Cespedes
Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details
- May 1982
- Supplement
MCI Telecommunications Corp. (A2)
By: John F. Cady and Frank V. Cespedes
Keywords: Telecommunications Industry
- May 1982
- Background Note
Busy Signals: Telecommunications in Transition
By: John F. Cady and Frank V. Cespedes
Keywords: Telecommunications Industry
- February 1982 (Revised May 1992)
- Case
MCI Telecommunications Corp. (A): Corporate and Marketing Strategy
By: John F. Cady and Frank V. Cespedes
- February 1982
- Supplement
MCI Telecommunications Corp. (A1)
By: John F. Cady and Frank V. Cespedes
Keywords: Telecommunications Industry
- February 1982
- Case
MCI Telecommunications Corp. (B): Customer Service Strategy and Organization
By: John F. Cady and Frank V. Cespedes