Elie Ofek - Publications - Faculty & Research

August 2002 (Revised November 2016)
Background Note

Customer Profitability and Lifetime Value

Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed. View Details

Keywords: Customer Value and Value Chain; Customer Relationship Management; Customization and Personalization; Product Marketing; Sales; Marketing Strategy; Management Analysis, Tools, and Techniques; Consumer Products Industry

Citation

Educators

Purchase