Elie Ofek - Publications - Faculty & Research - Harvard Business School

Filter Results: (275)

Filter Results: (275)

Show Results For

← Page 12 of 275 Results →

October 2009 (Revised July 2012)
Case

Emotiv Systems Inc.: It's the Thoughts that Count

By: Elie Ofek, Jason Riis and Paul Hamilton

Emotiv is getting ready to launch its innovative brain-computer interfacing (BCI) technology. The company has developed a special headset, called EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions... View Details

Keywords: Technology Adoption; Sales; Technological Innovation; Demand and Consumers; Marketing Strategy; Partners and Partnerships; Entrepreneurship; Forecasting and Prediction; Product Launch; Business Startups; Technology Industry

June 2009
Article

The Impact of Add-On Features on Consumer Product Evaluations

By: Marco Bertini, Elie Ofek and Dan Ariely

Find at Harvard

March – April 2009
Article

Market Research and Innovation Strategy in a Duopoly

By: Dominique Lauga and Elie Ofek

We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D... View Details

Keywords: Profit; Innovation and Management; Demand and Consumers; Duopoly and Oligopoly; Research and Development; Competitive Strategy

Find at Harvard

February 2009
Teaching Note

Examining the Adoption of Drug-Eluting Stents (TN)

By: Elie Ofek and Peter Wickersham

Teaching Note for [509028]. View Details

Keywords: Technology Adoption; Product Launch; Risk and Uncertainty; Health Care and Treatment; Competitive Strategy

January – February 2009
Article

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

By: David Godes, Elie Ofek and Miklos Sarvary

Media firms compete in two connected markets. They face rivalry for the sale of content to consumers, and at the same time, they compete for advertisers seeking access to the attention of these consumers. We explore the implications of such two-sided competition on the... View Details

Keywords: Monopoly; Duopoly and Oligopoly; Business Model; Price; Media; Competitive Strategy; Competitive Advantage; Advertising; Profit; Media and Broadcasting Industry

Find at Harvard

2009
Article

Marketing and Innovations Management: An Integrated Perspective

By: Elie Ofek and Olivier Toubia

Keywords: Marketing; Innovation and Invention; Management; Integration; Perspective

Find at Harvard

December 2008
Article

To Innovate or Imitate? Entry Strategy and the Role of Market Research

By: Elie Ofek and Ozge Turut

Keywords: Innovation and Invention; Strategy; Markets; Research

Find at Harvard

September 2008 (Revised June 2011)
Case

Examining the Adoption of Drug-Eluting Stents

Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details

Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry

June 2008
Supplement

PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video

Keywords: Health Pandemics; Media; India

Summer 2008
Article

Strategic Orientations in a Competitive Environment: Following the Road Not Taken

By: Rohit Deshpandé, Amir Grinstein and E. Ofek

Find at Harvard

May 2008 (Revised July 2012)
Teaching Note

PSI India -- Will Balbir Pasha Help Fight AIDS? (TN) (A) and (B)

Teaching Note for [507032] and [507058]. View Details

Keywords: Health Disorders; Health Industry; India

May 2008
Teaching Note

Hasbro Games -- POX (TN) (A) and (B)

By: Elie Ofek and David B. Godes

Teaching Note for [505046] and [505047]. View Details

Keywords: Games, Gaming, and Gambling; Entertainment and Recreation Industry

May 2008
Supplement

Hasbro Games -- POX (A) and (B), Supporting Video

The video contains advertisements and media related clips regarding the launch of Hasbro's POX handheld game. View Details

Keywords: Media; Advertising; Product Launch; Entertainment and Recreation Industry

April 2008
Teaching Note

Sony PlayStation 3: Game Over? (TN)

Teaching Note for [508076]. View Details

Keywords: Entertainment and Recreation Industry

April 2008
Teaching Note

Forecasting the Adoption of E-books (TN)

Teaching Note for [505063]. View Details

March 2008
Background Note

Marketing Input and Innovation Strategy

This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details

Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition

March 2008 (Revised April 2008)
Case

Sony PlayStation 3: Game Over?

Outlines the challenges faced by Sony with the launch of its PlayStation 3. Information on the 2006 and 2007 holiday seasons and the success of rival consoles is outlined. In addition, the case allows examining the costs and revenues associated with a business model... View Details

Keywords: Business Model; Games, Gaming, and Gambling; Cost; Revenue; Product Launch; Sales; Competition; Hardware; Entertainment and Recreation Industry

December 2007 (Revised January 2008)
Teaching Note

Eli Lilly: Developing Cymbalta (TN)

Teaching Note for 507-044 View Details

Keywords: Health; Pharmaceutical Industry

2007
Chapter

Competitive Positioning Through New Product Development

Keywords: Product Development; Competitive Advantage

August 2007
Article

The Impact of Prior Decisions on Subsequent Valuations in a Costly Contemplation Model

By: Elie Ofek, Muhamet Yildiz and Ernan Haruvy

Keywords: Decision Making; Valuation

Find at Harvard

←
12
13
14
→