David B. Yoffie - Publications - Faculty & Research - Harvard Business School

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May 2021
Case

Roku 2021

By: David B. Yoffie and Daniel Fisher

This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by... View Details

Keywords: Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry

April 2021
Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

April 2021 (Revised March 2024)
Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

January 15, 2021
Article

Social Media Companies Should Self-Regulate. Now

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie

We argue that social media firms should ramp up self-regulation of content in 2021. This argument is based on research on numerous industries where firms and/or industry associations devised self-regulatory strategies that successfully limited or forestalled more... View Details

Keywords: Self-regulation; Internet and the Web; Governing Rules, Regulations, and Reforms; Business and Government Relations; Social Media

December 2020
Teaching Note

Apple Inc. in 2020

By: David B. Yoffie

Teaching Note for HBS Case #720-454. View Details

2020
Chapter

Google, Apple, Facebook, Amazon: Is Winner-Take-All True?

By: David B. Yoffie

Keywords: Platform; Technology; Digital Platforms

August 2020 (Revised June 2021)
Case

Skillz: Esports and Skill-Based Mobile Gaming

By: Andy Wu, David B. Yoffie and George Gonzalez

Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users... View Details

Keywords: Video Games; Mobile; Esports; Applications and Software; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Information Technology; Digital Platforms; United States

June 2020
Case

Extended Reality Extends into Enterprise?

By: David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang

While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a... View Details

Keywords: Virtual Reality; Augmented Reality; Enterprise Computing; Organizations; Information Technology; Markets; Opportunities; Strategy

May 2020
Case

Numenta in 2020: The Future of AI

By: David B. Yoffie, Cameron Armstrong, Mei Tao and Marta Zwierz

In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business... View Details

Keywords: Artificial Intelligence; Monetization; Information Technology; Strategy; Intellectual Property; Business Model; AI and Machine Learning; Technology Industry

April 2020
Case

TiVo 2020

By: David B. Yoffie and Daniel Fisher

This short case provides an update on TiVo from 2016-2020. The case covers TiVo merger with Rovi, the turnover of several CEOs, and struggles on how to reposition its product business (the digital video recorder). View Details

Keywords: Streaming; Media; Technological Innovation; Strategy; Media and Broadcasting Industry

April 2020
Case

Apple Inc. in 2020

By: David B. Yoffie and Daniel Fisher

After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new... View Details

Keywords: Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategic Positioning; Strategy; Information Technology; Competitive Strategy; Technological Innovation; Competitive Advantage; Product Positioning; Communication; Competition; Leadership; Strategic Planning; Computer Industry; Telecommunications Industry; Technology Industry

Spring 2020
Article

The Future of Platforms

By: Michael A. Cusumano, David B. Yoffie and Annabelle Gawer

Platforms power the world’s most valuable companies, but it will get harder and harder to capture and monetize their disruptive potential. View Details

Keywords: Platform Businesses; Platform; Strategy; Digital Platforms

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February 2020
Case

Intellectual Ventures Update 2020

By: David B. Yoffie and Daniel Fisher

After raising $6 billion and buying 60,000 patents, Intellectual Venture (IV) was confronted with a changing legal environment. After a number of important legal decisions, including the Supreme Court's so-called "Alice" decision, IV had to shift strategy. IV sold off... View Details

Keywords: Intellectual Property; Strategy; Innovation and Invention; Information Technology; Business Model; United States

December 2019 (Revised February 2024)
Teaching Note

Ripple: The Business of Crypto and Ripple 2023

By: David B. Yoffie

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an... View Details

Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy

December 2019
Teaching Note

Fixing Facebook: Fake News, Privacy, and Platform Governance

By: David B. Yoffie and Daniel Fisher

Teaching Note for HBS No. 720-400. View Details

December 2019
Article

El negocio de las plataformas

By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie

Keywords: Platform; Digital Platforms

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October 2019 (Revised January 2020)
Case

Fixing Facebook: Fake News, Privacy, and Platform Governance

By: David Yoffie and Daniel Fisher

Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated... View Details

Keywords: Platform; Governance; Privacy; Internet and the Web; Corporate Governance; Ethics; Business and Government Relations; Strategy; Digital Platforms; Web Services Industry

October 2019 (Revised January 2020)
Technical Note

5G Wireless Technology, 2019

By: David B. Yoffie, Roneal Desai and Lili Ouyang

This Note explores the technology and economics of emerging 5G networks. View Details

Keywords: Technology Change; Information Technology; Strategy; Technological Innovation; Communications Industry

May 29, 2019
Article

A Study of More Than 250 Platforms Reveals Why Most Fail

By: David B. Yoffie, Annabelle Gawer and Michael A. Cusumano

This piece explores why digital platforms fail. We collected data on 250 failures over the last 20 years, analyzed the most common causes for a platform to disappear or morph into an alternative business. View Details

Keywords: Platform; Digital Platforms; Strategy; Failure; Analysis

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May 2019
Teaching Note

Upwork: Creating the Human Cloud/Upwork in 2019

By: David B. Yoffie

This teaching note serves as a guide to teaching: Upwork: Creating the Human Cloud and Upwork in 2019. View Details

Keywords: Strategy; Platform; Technology; Digital Platforms

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