Publications

May 1995 (Revised September 1997)
Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details

Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia

May 1995 (Revised August 1999)
Case

Internationalizing the Cola Wars (B): The Battle for India

By: David B. Yoffie and Richard Seet

Analyzes the tactical battle of the cola giants in India. View Details

Keywords: Competition; Globalization; Food and Beverage Industry; India

April 1995 (Revised July 1996)
Case

Microsoft, 1995

By: Tarun Khanna, David B. Yoffie and Israel Yellen Ganot

Explores Microsoft's core desktop computing software business and its newer endeavors in 1995. Designed to explore the sustainability of its phenomenal success, and to examine the logic behind its renewed emphasis on some areas, particularly the home computing software... View Details

Keywords: Corporate Entrepreneurship; Corporate Strategy; Expansion; Software; Computer Industry

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March 1995
Teaching Note

Apple Computer 1995 (A) and (B) and Apple Computer in China,1993 TN

Teaching Note for (9-795-061), (9-795-073), and (9-794-100). View Details

Keywords: Computer Industry; China

January 1995 (Revised March 1995)
Supplement

Apple Computer 1995 (A)

By: David B. Yoffie and Takia Mahmood

Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM. View Details

Keywords: Competitive Strategy; Information Infrastructure; Alliances; Rights; Computer Industry

January 1995 (Revised February 1995)
Supplement

Apple Computer 1995 (B): Competitor Updates

By: David B. Yoffie and Takia Mahmood

Updates Apple Computer--1992. Summarizes the key strategic actions of Compaq, Intel, and Microsoft. View Details

Keywords: Competition; Competitive Strategy; Computer Industry

December 1994
Supplement

CF MotorFreight in 1992, Video

June 1994 (Revised March 1995)
Case

Swissair's Alliances (A)

Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details

Keywords: Alliances; Competitive Strategy; Globalization; Air Transportation Industry

June 1994 (Revised March 1995)
Supplement

Swissair's Alliances (B)--1991-94

Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement. View Details

Keywords: Partners and Partnerships; Alliances; Globalization; Air Transportation Industry

June 1994
Supplement

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)

Updates the (A) case. View Details

Keywords: Commercialization; Competition; Air Transportation Industry

1994
Manual

Instructor's Manual and Teaching Notes for Strategic Management in Information Technology

By: D. B. Yoffie

Keywords: Information Technology; Corporate Strategy

May 1994 (Revised May 1995)
Teaching Note

Cola Wars Continue: Coke vs. Pepsi in the 1990s TN

Teaching Note for (9-794-055). View Details

Keywords: Food and Beverage Industry; North and Central America

April 1994
Teaching Note

CF MotorFreight in 1992 TN

Teaching Note for (9-793-100). View Details

Keywords: Rank and Position; Competition; Labor Unions; Profit

March 1994 (Revised March 2000)
Case

Cola Wars Continue: Coke vs. Pepsi in the 1990s

By: David B. Yoffie and Sharon Foley

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and... View Details

Keywords: Globalization; Organizational Culture; Competition; Competitive Strategy; Corporate Strategy; Food and Beverage Industry; North and Central America