Publications
Publications
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(120,300)
- Faculty Publications (398)
- July 1998
- Case
Microsoft--1995 (Abridged)
By: Tarun Khanna and David B. Yoffie
Focuses on how Microsoft built one of the world's greatest franchises and poses questions about what, if anything, can stop the company. Teaching purpose: To teach building competitive advantage, the advantages of bundling, and the sustainability of competitive... View Details
- June 1998 (Revised January 2001)
- Case
Browser Wars, 1994-1998, The
By: David B. Yoffie and Mary Kwak
Analyzes the competition between Netscape and Microsoft in the market for Web browsers and related products. Despite its first mover advantage, Netscape sees its market share fall once Microsoft becomes "hard-core" about the Internet. By the spring of 1998, the future... View Details
- May 1998
- Supplement
Microsoft Goes Online: MSN 1998
By: David B. Yoffie
To be handed out as a follow-up to Microsoft Goes Online: MSN--1996. View Details
Keywords: Information Technology Industry
- May 1998
- Teaching Note
Retail in Mexico,1993 TN
By: David B. Yoffie
Teaching Note for (9-793-144). View Details
- May 1998
- Teaching Note
Wal-Mart 1997; Wal-Mart Ventures into Mexico; Wal-Mart in East Asia
By: David B. Yoffie
Teaching Note for (9-797-099), (9-793-071), and (9-795-188). View Details
- May 1998
- Teaching Note
Internationalizing the Cola Wars (A): The Battle for China and Asian Markets & (B): The Battle for India TN
By: David B. Yoffie
Teaching Note for (9-795-186) and (9-795-187). View Details
- May 1998
- Teaching Note
Apple Computer 1996, Apple Computer 1997, and Apple Computer 1998 TN
By: David B. Yoffie
Teaching Note for (9-796-126), (9-797-098), and (9-798-099). View Details
Keywords: Computer Industry
- April 1998 (Revised March 1999)
- Case
Apple Computer 1998
By: David B. Yoffie
Updates Apple Computer--1992. View Details
Keywords: Computer Industry
- December 1997 (Revised December 1997)
- Teaching Note
Microsoft Goes Online: MSN 1996 Microsoft Goes Online: MSN 1997 TN
By: David B. Yoffie
Teaching Note for (9-798-019) and (9-798-035). View Details
Keywords: Information Technology Industry
- November 1997
- Case
Microsoft Goes Online: MSN 1996
By: David B. Yoffie
Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details
- November 1997
- Teaching Note
Woolworths South Africa TN
By: David B. Yoffie
Teaching Note for (9-798-026). View Details
- October 1997 (Revised January 1998)
- Case
Microsoft Goes Online: MSN 1997
By: David B. Yoffie
To be handed out as a follow-up to Microsoft Goes Online: MSN--1996. View Details
- October 1997 (Revised June 1998)
- Case
Woolworths South Africa
By: David B. Yoffie and Anthony St. George
Woolworths South Africa is one of the most successful retail chains in the country, modeled on Marks and Spencer of the United Kingdom. This case focuses on the sources of Woolworth's competitive advantage within South Africa and the challenges of growth in the wake of... View Details
- February 1997 (Revised September 1997)
- Case
Apple Computer--1997
By: David B. Yoffie
Updates Apple Computer--1992. View Details
Keywords: Computer Industry
- February 1997 (Revised November 1998)
- Case
Wal-Mart--1997
By: David B. Yoffie and Anthony St. George
Supplements Wal-Mart Stores, Inc. View Details
- Article
Foreign Direct Investment and the Demand for Protection in the United States
By: John B. Goodman, Debora Spar and David B. Yoffie