Publications

Educators

2001
Book

Judo Strategy

By: D. B. Yoffie and Mary Kwak

Keywords: Competitive Strategy

June 2001
Article

Playing by the Rules: How Intel Avoids Antitrust Litigation

By: David B. Yoffie and Mary Kwak

Keywords: Information Infrastructure; Lawsuits and Litigation; Computer Industry

April 2001
Supplement

Gucci Group N.V. (B)

By: David B. Yoffie and Mary Kwak

Supplements the (A) case. View Details

Keywords: Corporate Strategy; Apparel and Accessories Industry; Italy

September 2000 (Revised May 2001)
Case

Gucci Group N.V. (A)

By: David B. Yoffie and Mary Kwak

Examines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case. View Details

Keywords: Growth and Development Strategy; Management Practices and Processes; Competitive Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Apparel and Accessories Industry

Educators

2000
Chapter

A Race to the Bottom or Governance from the Top?

By: D. L. Spar and D. B. Yoffie

Keywords: Governance

February 2000 (Revised April 2000)
Case

Microsoft, 2000

By: Michael G. Rukstad, David B. Yoffie and Carl Johnston

Surveys five threats to the sustainability of Microsoft's strategy (imitation, substitution, hold-up, slack, and saturation) and examines Microsoft's response to these threats. Teaching purpose: To evaluate the sustainability of Microsoft's competitive advantage. View Details

Keywords: Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Information Technology; Information Technology Industry

October 1999
Article

Software Development on Internet Time

By: M. A. Cusumano and D. B. Yoffie

Keywords: Applications and Software; Research and Development; Internet and the Web

October 1999
Article

What Netscape Learned from Cross-platform Software Development

By: M. A. Cusumano and D. B. Yoffie

Keywords: Applications and Software; Research and Development; Learning; Web Services Industry

September 1999
Teaching Note

Browser Wars, 1994-1998, The TN

By: David B. Yoffie and Mary Kwak

Teaching Note for (9-798-094). View Details

Keywords: Information Technology Industry

1999
Chapter

Foreign Direct Investment and the Demand for Protection in the United States

By: John Goodman, Debora Spar and David B. Yoffie

Keywords: Foreign Direct Investment; Trade

May 1999
Teaching Note

Apple Computer 1999 TN

By: David B. Yoffie and Mary Kwak

Teaching Note for (9-799-108). View Details

Keywords: Information Technology Industry

May 1999
Background Note

Broadband Race, The

By: David B. Yoffie and Mary Kwak

Surveys developments in broadband in the late 1990s, focusing on the rivalry between telecom companies deploying DSL and cable companies rolling out cable modem service. Reviews the major broadband technologies, examines the state of competition in the United States,... View Details

Keywords: Technological Innovation; Internet and the Web; Competition; Telecommunications Industry; United States; Hong Kong; Singapore

spring 1999
Article

Building a Company on Internet Time: Lessons from Netscape

By: D. B. Yoffie and M. A. Cusumano

Keywords: Internet and the Web; Business Ventures; Web Services Industry

Article

Multinational Enterprises and the Prospects for Justice

By: Debora Spar and David Yoffie

April 1999
Article

Software Development Strategy for the Internet Age: Lessons from Netscape's Cross-platform Development Strategy

By: M. A. Cusumano and D. B. Yoffie

Keywords: Applications and Software; Research and Development; Strategy; Internet and the Web; Learning; Web Services Industry

March 1999 (Revised May 1999)
Case

Apple Computer--1999

By: David B. Yoffie and Mary Kwak

In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple's history and... View Details

Keywords: Competitive Advantage; Competitive Strategy; Growth and Development Strategy; Technological Innovation; Information Technology; Business or Company Management; Management Practices and Processes; Corporate Strategy; Information Technology Industry

Educators