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Publications
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- Faculty Publications (351)
- December 2000 (Revised December 2000)
- Case
Loblaw Companies Ltd.: The Road Ahead
By: Ray A. Goldberg, David E. Bell and Ann Leamon
After 24 years at the helm of Loblaw Companies, Canada's largest food retailer, Richard Currie is trying to decide on a strategy for the company's future. The firm's current emphasis on one-stop shopping for everyday household needs has been phenomenally successful.... View Details
Keywords: Business Strategy; Distribution; Food; Food and Beverage Industry; Retail Industry; Canada
- November 2000
- Case
Dean Foods
By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this... View Details
- January 2000
- Teaching Note
Eddie Bauer, Inc. TN
By: David E. Bell
Teaching Note for (9-500-034). View Details
- January 2000
- Article
Utility Functions for Wealth
By: David E. Bell and Peter C Fishburn
Keywords: Wealth
- December 1999
- Case
Lees Supermarkets: Customer Loyalty Programs
By: David E. Bell, Rajiv Lal and Ann Leamon
- October 1999 (Revised September 2005)
- Case
Eddie Bauer, Inc.
By: David E. Bell and Ann Leamon
Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible? View Details
- August 1999 (Revised November 1999)
- Case
Victory Supermarkets: Investment Strategy
By: David E. Bell and Ann Leamon
- June 1999
- Case
Wegman's Food Markets: Lehigh Valley Grand Opening (Video)
By: David E. Bell
Keywords: Food and Beverage Industry
- May 1999 (Revised August 1999)
- Case
Victory Supermarkets: Expansion Strategy?
By: David E. Bell and Ann Leamon
Jay DiGeronimo, president of a 16-store supermarket chain, is trying to decide the timing and method for expanding his chain. The family-owned company could continue in a maintenance mode, with each family member running one store. It could expand slowly using a new... View Details
- April 1999 (Revised September 1999)
- Case
Compaq Computer: Consumer Notebook Group
By: David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details
- April 1999 (Revised August 2000)
- Case
Compaq Computer: Focus Groups
By: David E. Bell and Ann Leamon
Gives the final report, both results and methodology, of the focus group on Compaq Computer's new consumer notebook. Describes the groups, selection method, and methodology in detail. Should Compaq base its product design on the opinions of 64 people? Must be used with... View Details
- April 1999 (Revised May 2000)
- Case
Compaq Computer: Intel Inside?
By: David E. Bell and Ann Leamon
Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details
- February 1999
- Teaching Note
United Way of Massachusetts Bay TN
By: David E. Bell
Teaching Note for (9-599-042). View Details
Keywords: Massachusetts
- February 1999
- Teaching Note
Wegmans Food Markets: Diabetes Counseling TN
By: David E. Bell
Teaching Note for (9-599-057). View Details
- January 1999
- Teaching Note
Costco Companies, Inc. TN
By: David E. Bell
Teaching Note for (9-599-041). View Details
Keywords: Retail Industry
- January 1999
- Background Note
Note on the Drugstore Industry
By: David E. Bell and Ann Leamon
In response to the twin pressures of cross-channel competition and the prevalence of third-party drug plans, drugstores have changed both how they go to market and what they offer once they get there. This note reviews the history of drugstores, presents the current... View Details