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Publications

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    • Faculty Publications  (351)

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    • All HBS Web  (120,094)
      • Faculty Publications  (351)

      Bell, David E.Remove Bell, David E. →

      ← Page 7 of 351 Results →
      • December 2007 (Revised February 2017)
      • Case

      Vegpro Group: Growing in Harmony

      By: David E. Bell, Brian Milder and Mary Shelman
      Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details
      Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom
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      Bell, David E., Brian Milder, and Mary Shelman. "Vegpro Group: Growing in Harmony." Harvard Business School Case 508-001, December 2007. (Revised February 2017.)
      • November 2007 (Revised April 2008)
      • Case

      Hariyali Kisaan Bazaar: A Rural Business Initiative

      By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman
      In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details
      Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India
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      Bell, David E., Nitin Sanghavi, Virginia Fuller, and Mary L. Shelman. "Hariyali Kisaan Bazaar: A Rural Business Initiative." Harvard Business School Case 508-012, November 2007. (Revised April 2008.)
      • August 2007
      • Supplement

      Academia Barilla Video

      By: David E. Bell
      Keywords: Media
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      Bell, David E. "Academia Barilla Video." Harvard Business School Video Supplement 508-701, August 2007.
      • August 2007
      • Teaching Note

      Academia Barilla (TN)

      By: David E. Bell and Mary L. Shelman
      Teaching Note to (507-001). View Details
      Keywords: Food and Beverage Industry; Italy
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      Bell, David E., and Mary L. Shelman. "Academia Barilla (TN)." Harvard Business School Teaching Note 508-015, August 2007.
      • 2007
      • Chapter

      Utility and Risk Preferences

      By: David E. Bell
      Keywords: Risk and Uncertainty
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      Bell, David E. "Utility and Risk Preferences." In Advances in Decision Analysis, edited by Ward Edwards, Ralph Miles, and Detlof von Winterfeldt. Cambridge: Cambridge University Press, 2007.
      • March 2007
      • Teaching Note

      Monsanto: Realizing Biotech Value in Brazil (TN)

      By: David E. Bell and Mary L. Shelman
      Keywords: Value; Food and Beverage Industry; Biotechnology Industry; Brazil
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      Bell, David E., and Mary L. Shelman. "Monsanto: Realizing Biotech Value in Brazil (TN)." Harvard Business School Teaching Note 507-059, March 2007.
      • February 2007
      • Teaching Note

      Bunge: Poised for Growth (TN)

      By: David E. Bell and Mary L. Shelman
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      Bell, David E., and Mary L. Shelman. "Bunge: Poised for Growth (TN)." Harvard Business School Teaching Note 507-035, February 2007.
      • February 2007 (Revised February 2009)
      • Case

      A Differentiation Strategy at ASDA

      By: David E. Bell and Nitin Sanghavi
      The Wal-Mart CEO has challenged his company to do more to help mankind. The British subsidiary, ASDA, is reviewing its activities in the environment/social arena. View Details
      Keywords: Business Subsidiaries; Trends; Values and Beliefs; Leadership Style; Growth and Development Strategy; Corporate Social Responsibility and Impact; Food and Beverage Industry; Retail Industry
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      Bell, David E., and Nitin Sanghavi. "A Differentiation Strategy at ASDA." Harvard Business School Case 507-047, February 2007. (Revised February 2009.)
      • December 2006 (Revised October 2007)
      • Case

      Monsanto: Realizing Biotech Value in Brazil

      By: David E. Bell and Mary L. Shelman
      In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based... View Details
      Keywords: Plant-Based Agribusiness; Patents; Lawfulness; Emerging Markets; Product Development; Agriculture and Agribusiness Industry; Biotechnology Industry; Brazil
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      Bell, David E., and Mary L. Shelman. "Monsanto: Realizing Biotech Value in Brazil." Harvard Business School Case 507-018, December 2006. (Revised October 2007.)
      • December 2006 (Revised January 2008)
      • Case

      ViaGen: Revolutionizing the Livestock Industry

      By: David E. Bell, Reed Martin and Mary L. Shelman
      ViaGen has invested heavily to develop cloning technology for the livestock industry. Cloning has the potential to significantly improve the genetics of livestock, leading to higher quality meat, healthier animals, and more efficient production. Since 2003, the firm... View Details
      Keywords: Animal-Based Agribusiness; Business Plan; Governing Rules, Regulations, and Reforms; Marketing Communications; Industry Structures; Business and Government Relations; Genetics; Commercialization; Agriculture and Agribusiness Industry; Biotechnology Industry
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      Bell, David E., Reed Martin, and Mary L. Shelman. "ViaGen: Revolutionizing the Livestock Industry." Harvard Business School Case 507-021, December 2006. (Revised January 2008.)
      • December 2006 (Revised August 2009)
      • Case

      Disney Consumer Products: Marketing Nutrition to Children

      By: David E. Bell and Laura Winig
      In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details
      Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Food and Beverage Industry
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      Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
      • December 2006 (Revised October 2007)
      • Case

      Embrapa

      By: David E. Bell and Mary L. Shelman
      Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production system that will allow farmers and ranchers to intensify production and improve profitability. Broad adoption of the technology would provide the... View Details
      Keywords: Agribusiness; Policy; Business and Government Relations; Environmental Sustainability; Technology Adoption; Agriculture and Agribusiness Industry; Brazil
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      Bell, David E., and Mary L. Shelman. "Embrapa." Harvard Business School Case 507-019, December 2006. (Revised October 2007.)
      • December 2006 (Revised September 2007)
      • Case

      Ponsse: From Finland to Global

      By: David E. Bell and Mary L. Shelman
      Finland-based Ponsse Oyj, with 2005 turnover of $250 million, is the only dedicated forest equipment company of size that remained in a consolidating industry. Competitors included global giants such as John Deere and Komatsu. Since his arrival at Ponsse in 2004, CEO... View Details
      Keywords: Globalized Firms and Management; Globalized Markets and Industries; Growth and Development Strategy; Performance Capacity; Expansion; Forest Products Industry; Forestry Industry; Russia; Finland; United States; Brazil
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      Bell, David E., and Mary L. Shelman. "Ponsse: From Finland to Global." Harvard Business School Case 507-002, December 2006. (Revised September 2007.)
      • December 2006 (Revised December 2007)
      • Case

      The Convention on Biological Diversity: Engaging the Private Sector

      By: David E. Bell and Mary L. Shelman
      The Convention on Biological Diversity (CBD) was a U.N. treaty that by 2006 had been signed by virtually every country in the world except for the United States. The treaty established three main goals: the conservation of biological diversity, the sustainable use of... View Details
      Keywords: Agribusiness; Private Sector; Business and Community Relations; Business and Government Relations; Genetics; Environmental Sustainability
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      Bell, David E., and Mary L. Shelman. "The Convention on Biological Diversity: Engaging the Private Sector." Harvard Business School Case 507-020, December 2006. (Revised December 2007.)
      • October 2006 (Revised May 2007)
      • Case

      Academia Barilla

      By: David E. Bell and Mary L. Shelman
      Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details
      Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy
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      Bell, David E., and Mary L. Shelman. "Academia Barilla." Harvard Business School Case 507-001, October 2006. (Revised May 2007.)
      • December 2005 (Revised July 2006)
      • Case

      Bunge: Poised for Growth

      By: David E. Bell and Mary L. Shelman
      As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is... View Details
      Keywords: Customer Focus and Relationships; Trade; Global Strategy; Leadership; Growth Management; Management Style; Demand and Consumers; Supply Chain; Integration; Technology; Agriculture and Agribusiness Industry; Biotechnology Industry; Asia; Europe
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      Bell, David E., and Mary L. Shelman. "Bunge: Poised for Growth." Harvard Business School Case 506-036, December 2005. (Revised July 2006.)
      • November 2005 (Revised September 2007)
      • Case

      Beijing Hualian

      By: David E. Bell and Mary L. Shelman
      China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details
      Keywords: Marketing Strategy; Product Positioning; Consumer Behavior; Competition; Corporate Strategy; Retail Industry; China
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      Bell, David E., and Mary L. Shelman. "Beijing Hualian." Harvard Business School Case 906-403, November 2005. (Revised September 2007.)
      • November 2005
      • Class Lecture

      The Revolution in Retailing (FSS)

      By: David E. Bell
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      Bell, David E. "The Revolution in Retailing (FSS)." Harvard Business School Class Lecture 506-037, November 2005.
      • March 2005
      • Teaching Note

      7-Eleven, Inc. (TN)

      By: David E. Bell
      Teaching Note to (9-504-057). View Details
      Keywords: Food and Beverage Industry; Retail Industry; Japan; United States
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      Bell, David E. "7-Eleven, Inc. (TN)." Harvard Business School Teaching Note 505-067, March 2005.
      • March 2005
      • Teaching Note

      Bright Dairy & Food Co., Ltd. (TN)

      By: David E. Bell
      Teaching Note to (9-905-404). View Details
      Keywords: Food and Beverage Industry; China
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      Bell, David E. "Bright Dairy & Food Co., Ltd. (TN)." Harvard Business School Teaching Note 505-066, March 2005.
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