Publications
Publications
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- All HBS Web
(120,290)
- Faculty Publications (287)
- July 1999
- Supplement
Jan Eriksson of Novartis Indonesia
By: Christopher A. Bartlett and Carin-Isabel Knoop
A follow-up interview, in Summer 1998, with the protagonist of the Novartis Indonesia case series. He describes ongoing strategy and activities. View Details
- June 1999 (Revised November 2012)
- Teaching Note
Jollibee Foods Corporation (A) and (B) (TN)
Teaching Note for (9-399-007) and (9-399-113). View Details
- June 1999 (Revised August 2001)
- Case
Jollibee Foods Corporation (B): Global Focus
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry
- May 1999 (Revised November 2012)
- Teaching Note
Acer, Inc.: Taiwan's Rampaging Dragon (TN)
Teaching Note for (9-399-010). View Details
- April 1999 (Revised May 2005)
- Case
GE's Two-Decade Transformation: Jack Welch's Leadership
By: Christopher A. Bartlett and Meg Wozny
GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business portfolio of the... View Details
- spring 1999
- Article
A New Manifesto for Management
By: S. Ghoshal, C. A. Bartlett and P. Moran
Keywords: Management
- December 1998 (Revised January 2001)
- Case
Acer, Inc.: Taiwan's Rampaging Dragon
By: Christopher A. Bartlett and Anthony St. George
Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details
- 1998
- Chapter
Changing the Role of Top Management: Beyond Strategy to Purpose
By: Christopher A. Bartlett and Sumantra Ghoshal
- 1998
- Book
Managing Across Borders: The Transnational Solution
By: Christopher A. Bartlett and Sumantra Ghoshal
- October 1998 (Revised March 1999)
- Case
Microsoft in Transition: Bill Gates's Leadership
By: Christopher A. Bartlett and Takia Mahmood
- August 7, 1998
- Article
A New Manifesto for Management
By: Sumantra Ghoshal and Christopher A. Bartlett
Keywords: Management
- July 1998 (Revised December 2001)
- Case
Jollibee Foods Corporation (A): International Expansion
By: Christopher A. Bartlett and Jamie O'Connell
Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international... View Details
- April 1998 (Revised August 2008)
- Teaching Note
Lincoln Electric: Venturing Abroad TN
Teaching Note for (9-398-095). View Details
- April 1998
- Teaching Note
Skandia AFS: Developing Intellectual Capital Globally TN
Teaching Note for (9-396-412). View Details
- March 1998
- Teaching Note
ABB's Relays Business: Building and Managing a Global Matrix TN
Teaching Note for (9-394-016). View Details
Keywords: Manufacturing Industry
- March 1998
- Teaching Note
Komatsu Ltd: Project G's Globalization and Komatsu and Project G (A-C) TN
Teaching Note for (9-398-016), (9-395-001), (9-395-002), and (9-395-003). View Details
- January 1998 (Revised October 1998)
- Teaching Note
3M Optical Systems: Managing Corporate Entrepreneurship TN
Teaching Note for (9-395-017). View Details
Keywords: Consumer Products Industry
- January 1998 (Revised April 2001)
- Case
Acer America: Development of the Aspire
By: Christopher A. Bartlett and Anthony St. George
Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details