Publications

2000
Chapter

Rebuilding Behavioral Context: A Blueprint for Corporate Renewal

By: Sumantra Ghoshal and Christopher Bartlett

Keywords: Organizational Change and Adaptation; Behavior

October 2000
Case

GE's Two-Decade Transformation: Jack Welch's Leadership Multimedia Case

By: Christopher A. Bartlett and Meg Wozny

General Electric is faced with Welch's impending retirement, and the question on many minds is whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the... View Details

Keywords: Leadership; Transformation; Organizational Change and Adaptation

August 2000
Case

Microsoft's Vega Project: Matt MacLellan's Decision

By: Christopher A. Bartlett and Meg Glinska

Supplements the case. Designed as an in-class handout. View Details

Keywords: Decisions

June 2000 (Revised January 2010)
Teaching Note

BRL Hardy: Globalizing an Australian Wine Company (TN)

Teaching Note for (9-300-018). View Details

Keywords: Globalization; Food; Food and Beverage Industry

May 2000
Supplement

GE Compilation: Jack Welch 1981-1999

Excerpts of videotaped presentations and interviews with Jack Welch in five different time periods from 1981 to 1999. Welch comments on progress on GE's strategic, organizational, and managerial transformation, and his own role in leading that change. View Details

Keywords: Transformation; Leading Change; Managerial Roles; Organizational Change and Adaptation; Strategy

April 2000
Supplement

BRL Hardy: Globalizing an Australian Wine Company

Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details

Keywords: Business Subsidiaries; Business Headquarters; Management Teams; Conflict and Resolution; Agriculture and Agribusiness Industry; Food and Beverage Industry

April 2000
Supplement

GE's Two-Decade Transformation: Interview with Jack Welch, November 1999 (Video)

An interview with Jack Welch on his views of the current status of GE's two-decade transformation and his changing role in leading it. Among topics discussed include his views of GE as a learning organization, the process of change that allowed GE's transformation to... View Details

Keywords: Leading Change; Transformation; Organizational Change and Adaptation; Problems and Challenges; Change Management; Management Succession; Managerial Roles

March 2000 (Revised January 2001)
Case

Microsoft's Vega Project: Developing People and Products

By: Christopher A. Bartlett and Meg Wozny

With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details

Keywords: Human Resources; Competitive Advantage; Retention; Personal Development and Career; Organizational Design; Information Technology; Motivation and Incentives; Leadership Development

March 2000 (Revised July 2001)
Case

Microsoft: Competing on Talent (A)

By: Christopher A. Bartlett and Meg Wozny

Describes the evolution of Microsoft's human-resource philosophies, policies, and practices and how they used as a core of the company's competitive advantage. In particular, the focus is on how Microsoft tried to retain its ability to recruit, develop, motivate, and... View Details

Keywords: Human Resources; Retention; Recruitment; Competitive Advantage; Motivation and Incentives; Business Startups; Talent and Talent Management

Article

Going Global: Lessons from Late Movers

By: C. A. Bartlett and S. Ghoshal

Keywords: Global Range; Learning

winter 2000
Article

Closing the Strategic Generation Gap: A Conversation with Christopher Bartlett

By: C. A. Bartlett

Keywords: Strategy; Spoken Communication

December 1999 (Revised October 2003)
Case

BRL Hardy: Globalizing an Australian Wine Company

Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a... View Details

Keywords: Global Strategy; Joint Ventures; Product Launch; Brands and Branding; Competitive Strategy; Business Subsidiaries; Negotiation Style; Food and Beverage Industry

November 1999
Supplement

McKinsey & Company: Managing the Global Knowledge Network Video

October 1999
Teaching Note

Acer America: Development of the Aspire TN

Teaching Note for (9-399-011). View Details

Keywords: Computer Industry; United States; Taiwan

1999
Book

Global Marketing Management

By: J. A. Quelch and C. A. Bartlett

Keywords: Globalization; Marketing; Management

1999
Book

Transnational Management: Text, Cases and Readings in Cross Border Management

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Cross-Cultural and Cross-Border Issues

September 1999
Supplement

Jollibee Foods Corporation: International Expansion

Presents interviews with CEO Tony Tan Caktiong and international division VP, Noli Tingzon, elaborating on issues and raising new issues on Jollibee's global strategy and organization. View Details

Keywords: Managerial Roles; Globalized Firms and Management; Global Strategy; Organizational Design; Expansion; Food and Beverage Industry