Publications

Teaching Note for (9-303-048). View Details

September 2002 (Revised August 2003)
Case

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details

Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation

Educators

2002
Chapter

Helping Managers Assess the Value of Human Capital

Keywords: Human Capital; Valuation

2002
Chapter

The Transnational and Beyond: Reflections and Perspectives at the Millennium

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Globalization

July 2002 (Revised April 2004)
Supplement

GE's Digital Revolution

Presents interviews with Gerry Podesta, VP of GE Plastics Component of General Electric Co., and Gary Reiner, senior VP and CIO of General Electric Co. A revised version of an earlier video. View Details

Keywords: Leadership; Corporate Strategy; Management Teams; Consumer Products Industry; Technology Industry

July 2002
Article

Strategic Advantage

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Strategy

April 2002 (Revised May 2005)
Case

GE's Digital Revolution: Redefining the E in GE

By: Christopher A. Bartlett and Meg Glinska

This case details the implementation of the e-business initiative--the last of Jack Welch's four company-wide strategic thrusts. First, it summarizes the 20-year change process that Welch led, detailing the initiatives he put in place. It then traces how Gerry Podesta,... View Details

Keywords: Change Management; Transformation; Decision Choices and Conditions; Leadership Style; Business or Company Management; Organizational Culture; Organizational Structure; Performance Effectiveness; Corporate Strategy; Internet and the Web

Educators

2002
Chapter

The Global Organization: An Interview with Christopher Bartlett

Keywords: Globalized Firms and Management

winter 2002
Article

Building Competitive Advantage Through People

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Competitive Advantage; Employees

December 2001
Supplement

Philips of Holland: Cor J. Van Der Klugt, President

2001
Chapter

Employment Security, Employability and Sustainable Competitive Advantage

By: Sumantra Ghoshal, Peter Moran and Christopher A. Bartlett

Keywords: Employment; Competitive Advantage

August 2001
Teaching Note

EnronOnline: Louise Kitchen, Intrapreneur (A) & (B) TN

Teaching Note for (9-301-085) and (9-301-102). View Details

Keywords: Digital Platforms; Diversification; Failure; Information Technology Industry; Energy Industry

July 2001
Teaching Note

Microsoft: Competing on Talent (A) and (B) TN

Teaching Note for (9-300-001) and (9-301-135). View Details

June 2001
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Keywords: Product Development; Product Launch; Marketing; Global Strategy; Computer Industry

May 2001
Supplement

Microsoft: Competing on Talent (B)

By: Christopher A. Bartlett and Meg Glinska

Supplements the (A) case. View Details

2001
Chapter

A New Manifesto for Management

By: Sumantra Ghoshal, Christopher A. Bartlett and Peter Moran

Keywords: Management

May 2001
Supplement

Acer Inc.: Taiwan's Rampaging Dragon

April 2001
Supplement

Acer America: Development of the Aspire

Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems... View Details

Keywords: Digital Marketing; Transformation; Forecasting and Prediction; Marketing Strategy; Outcome or Result; Problems and Challenges; Information Infrastructure; Internet and the Web; Computer Industry; Taiwan; United States

March 2001
Article

Leading People as Volunteer Investors

By: Christopher Bartlett

Keywords: Leadership; Investment