Publications

June 1984 (Revised October 1988)
Background Note

Introduction to Cases

Introduces students and executives to the case method and provides a generalized approach to cases. View Details

Keywords: Cases

June 1984 (Revised October 1985)
Teaching Note

Motofabrikwerk S.A. (A), Teaching Note

Keywords: Auto Industry

May 1984 (Revised October 1985)
Teaching Note

Dunkin' Donuts (C): Growth Strategy, Teaching Note

Teaching Note for (9-584-041). View Details

Keywords: Food and Beverage Industry

May 1984 (Revised October 1985)
Teaching Note

Kenics Corp., Teaching Note

Keywords: Industrial Products Industry

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

April 1984 (Revised October 1994)
Teaching Note

Cumberland Metal Industries (A), (B), (C), and (D), Teaching Note

Teaching Note for (9-578-170), (9-578-171), (9-578-172), and (9-578-173). View Details

Keywords: Industrial Products Industry

March 1984 (Revised April 1991)
Teaching Note

Petite Playthings, Inc.--1984 (A) and (B), Teaching Note

Teaching Note for (9-584-080) and (9-584-081). View Details

Keywords: Apparel and Accessories Industry

March 1984 (Revised August 1987)
Supplement

Petite Playthings, Inc.--1984 (B)

Supplements the (A) case. View Details

Keywords: Apparel and Accessories Industry

March 1984 (Revised August 1990)
Case

Petite Playthings, Inc.--1984 (A)

Provides background information for the (B) case, in which a young sales person is asked for a bribe by an experienced children's wear buyer. View Details

Keywords: Crime and Corruption; Ethics; Information; Sales; Apparel and Accessories Industry

January 1984 (Revised June 1985)
Case

Motofabrikwerk S.A. (A)

By: Benson P. Shapiro and Edward J. Hoff

Find at Harvard

January 1984 (Revised January 1989)
Teaching Note

Teradyne, Inc.--1979: Semiconductor Test Division (A), Teaching Note

Teaching Note for (9-581-023). View Details

Keywords: Semiconductor Industry

November 1983 (Revised October 1986)
Teaching Note

Jamestown Co., Teaching Note

Teaching Note for (9-584-017). View Details

November 1983 (Revised June 1985)
Case

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff

On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details

Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States