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Publications
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- Faculty Publications (268)
- May 1980 (Revised September 1985)
- Case
AT&T Long Lines: Marketing Telemarketing (A)
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
- January 1980 (Revised August 1985)
- Case
Cumberland Metal Industries: Engineered Products Division--1980
Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details
- September 1979 (Revised June 1985)
- Case
Wright Line, Inc.
- October 1978 (Revised July 1981)
- Case
Airframe Industry (A)
By: Benson P. Shapiro and Rowland T. Moriarty Jr.
Keywords: Aerospace Industry
- September 1978 (Revised January 1979)
- Case
SCM Organic Chemicals Division of SCM Corp.
Keywords: Green Technology Industry
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (B): Model Year 1978 Results with Beta Motors
Designed as a class hand-out after discussion of the (A) case. View Details
Keywords: Auto Industry
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors
Designed as a class hand-out after discussion of the (A) and (B) cases. View Details
Keywords: Auto Industry
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors
Designed as a class hand-out after discussion of the (A), (B), and (C) cases. View Details
Keywords: Auto Industry
- April 1978 (Revised October 1994)
- Case
Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors
Provides the background on Cumberland Metal Industries' entry into the automotive components market as a supplier of emission control equipment parts. Cumberland Metal must decide what bid to quote on Beta Motor's 1978 model year business. The company previously had a... View Details
- March 1978 (Revised March 1979)
- Case
International Business Machines (D1)
Keywords: Computer Industry
- March 1978 (Revised April 1988)
- Supplement
International Business Machines (D1), Supplement 1
Keywords: Information Technology Industry
- March 1978 (Revised April 1988)
- Supplement
International Business Machines (D1), Supplement 2
- March 1978 (Revised April 1988)
- Supplement
International Business Machines (D1), Supplement 3
Keywords: Information Technology Industry
- February 1978 (Revised September 1986)
- Case
AT&T -- Long Lines Department National Account Selling (A)
- January 1978 (Revised June 1979)
- Case