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Mnookin, Allison H.Remove Mnookin, Allison H. →

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  • February 2024
  • Case

Doing Business in Ho Chi Minh City, Vietnam

By: Karen G. Mills, Allison H. Mnookin, Leonard A. Schlesinger, Shu Lin, Julianne Bliss and Morgane Herculano
Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup’s automotive subsidiary established in 2017, was contemplating VinFast’s future strategy. Domestically, the EV market in Vietnam was in its... View Details
Keywords: Growth and Development Strategy; Business Conglomerates; Global Strategy; Emerging Markets; Business Strategy; Infrastructure; Competition; Auto Industry; Viet Nam
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  • August 2021 (Revised October 2024)
  • Background Note

A Note on Design Thinking

By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
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  • March 2021
  • Teaching Plan

KhataBook

By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
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  • November 2020 (Revised September 2021)
  • Case

KhataBook

By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next. View Details
Keywords: Monetization; Entrepreneurship; Ethics; Marketing; Measurement and Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia
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  • August 2019 (Revised August 2024)
  • Case

The Walt Disney Company: Theme Parks

By: Rory McDonald, Allison Mnookin and Iuliana Mogosanu
As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed either to upgrade the guest experience in the company’s existing parks or to expand access... View Details
Keywords: Entertainment; Investment; Expansion; Decision Making; Customer Satisfaction; Entertainment and Recreation Industry
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  • Teaching Interest

FIELD Global Immersion

By: Allison H. Mnookin
The FIELD Global Immersion course sends student teams into global markets around the world, requiring them to develop a new customer experience, product or service concept for a global partner organization leveraging design thinking innovation techniques. View Details
  • Teaching Interest

Startup Bootcamp

By: Allison H. Mnookin
The Startup Bootcamp is an immersion program for first-year HBS MBA candidates that uses a leaning-by-doing approach to build skills required as an early stage entrepreneur.
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  • Teaching Interest

Technology and Operations Management

By: Allison H. Mnookin
This course is taught in the MBA required curriculum. It provides students with the foundations necessary to be effective operating managers. During the course students learn to analyze decisions that drive the design, planning, and execution of the activities that... View Details