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MacCormack, Alan D.Remove MacCormack, Alan D. →

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  • 1996
  • Working Paper

Developing Products on Internet Time

By: Marco Iansiti and Alan MacCormack
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  • September 1996
  • Case

Silicon Graphics, Inc. (B)

By: Marco Iansiti and Alan D. MacCormack
After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University? View Details
Keywords: Decisions; Technological Innovation; Management Practices and Processes; Product Development; Hardware; Computer Industry
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  • summer 1994
  • Article

The New Dynamics of Global Manufacturing Site Location

By: A. D. MacCormack, L. J. Newman III and D. B. Rosenfield
Keywords: Global Range; Geographic Location
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  • 1992
  • Working Paper

Product Development Flexibility

By: Marco Iansiti and Alan MacCormack
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  • Research Summary

Managing Product Development in Rapidly Changing Environments

By: Alan D. MacCormack
A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details