Publications
Publications
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- All HBS Web
(120,131)
- Faculty Publications (165)
- 19 Jun 2003 - 20 Jun 2003
- Conference Presentation
Conference Organizer, Session Chair
By: Alan MacCormack
- 2003
- Other Unpublished Work
Evaluating Total Cost of Ownership for Software Platforms: Comparing Apples, Oranges, and Cucumbers
By: Alan MacCormack
- February 2003 (Revised January 2004)
- Case
Mission to Mars (A)
By: Alan D. MacCormack and Jay Wynn
This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
- February 2003 (Revised January 2004)
- Case
Mission to Mars (B)
Supplements the (A) case. View Details
- December 2002
- Teaching Note
Tyrell Web Developers, Inc. (A) and (B) (TN)
By: Alan D. MacCormack and Andrew P. McAfee
Teaching Note for (9-600-025) and (9-600-026). View Details
Keywords: Information Technology Industry
- December 2, 2002
- Other Article
The Secret of How Microsoft Stays on Top
By: Alan D. MacCormack, Marco Iansiti and Sean Silverthorne
- November 2002
- Case
Siemens ShareNet: Building a Knowledge Network
By: Alan D. MacCormack, Sven Volpel and Kerry Herman
Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge and experience of Siemen's many dispersed sales and marketing units around the globe, making it available to all.... View Details
- 1 Oct 2002
- Conference Presentation
Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation
By: Alan MacCormack and Marco Iansiti
- April 2002
- Supplement
Space Data Corporation Case Study -- Marketing Video
Designed for use with Space Data Corp. View Details
- April 2002
- Teaching Note
Managing Technology Ventures - Module Teaching Note (TN)
Describes the conceptual foundations for a module on venture design, which forms part of an MBA course called Managing Technology Ventures. The objective of the course is to teach students how to think critically about the design of a technology venture, using cases... View Details
- April 2002 (Revised April 2002)
- Teaching Note
A Note on Organizational Design at Yahoo! TN
Teaching Note for (9-602-112). Includes color exhibits. View Details
- 01 Apr 2002
- Conference Presentation
To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise
By: Andrew McAfee and Alan MacCormack
- March 2002 (Revised March 2006)
- Teaching Note
Space Data Corporation TN
Teaching Note for (9-602-121). View Details
- March 2002 (Revised March 2006)
- Teaching Note
Red Hat and the Linux Revolution TN
Teaching Note for (9-600-009). View Details
- March 2002 (Revised August 2002)
- Case
Microsoft.NET
By: Alan D. MacCormack and Kerry Herman
Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details
- January 2002 (Revised November 2002)
- Teaching Note
Le Petit Chef TN
By: Alan D. MacCormack and Sandra J. Sucher
Teaching Note for (9-602-080). View Details
Keywords: Paris
- January 2002 (Revised March 2006)
- Teaching Note
The Rise and Fall of Iridium, The (TN)
Teaching Note for (9-601-040). View Details
Keywords: Telecommunications Industry
- January 2002 (Revised April 2002)
- Case
Space Data Corporation
By: Alan D. MacCormack and Jay Wynn
Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details