Publications
Publications
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- All HBS Web
(120,094)
- Faculty Publications (197)
- May 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- Apr 2009
- Keynote Speech
Digital Technology and Its Implications for Content Providers and Aggregators
By: Anita Elberse
- February 2009 (Revised November 2010)
- Case
Marquee: The Business of Nightlife
By: Anita Elberse, Ryan Barlow and Sheldon Wong
In December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs... View Details
- January 2009 (Revised March 2010)
- Case
LeBron James
By: Anita Elberse and Jeff McCall
In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick... View Details
- December 2008 (Revised March 2009)
- Case
The Metropolitan Opera (A)
By: Anita Elberse and Crissy Perez
In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details
- December 2008 (Revised March 2009)
- Supplement
The Metropolitan Opera (B)
By: Anita Elberse and Crissy Perez
In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details
- Nov 2008
- Conference Presentation
Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.
By: Anita Elberse
- October 2008
- Class Lecture
Marketing as Competitive Advantage: Fundamentals
By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
- Sep 2008 - 2008
- Keynote Speech
Revisiting the Long Tail: Implications for the Book Industry
By: Anita Elberse
- 27 Jul 2008
- Conference Presentation
Curriculum 2.0
By: Anita Elberse
Keywords: Curriculum and Courses
- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
- June 2008 (Revised November 2010)
- Teaching Note
Grand Central Publishing
By: Anita Elberse
Teaching Note for [508036]. View Details
Keywords: Publishing Industry
- June 2008 (Revised February 2011)
- Teaching Note
Maria Sharapova: Marketing a Champion (A) & (B)
By: Anita Elberse
Teaching Note for [507065] and [507066]. View Details
- Jun 2008
- Conference Presentation
The Impact of (Legal) Digital Distribution on Music Sales: Who Benefits?
By: Anita Elberse
- May 2008
- Conference Presentation
Strategic Marketing in Creative Industries
By: Anita Elberse
Keywords: Marketing Strategy
- May 2008 (Revised September 2009)
- Case
Radiohead: Music at Your Own Price (A)
By: Anita Elberse and Jason Bergsman
In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details
- May 2008 (Revised June 2009)
- Supplement
Radiohead: Music at Your Own Price (B)
By: Anita Elberse and Jason Bergsman
- March 2008 (Revised November 2008)
- Case
Sony Digital Entertainment, Japan
By: Anita Elberse
It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and... View Details