Motion Pictures - Publications - Faculty & Research

November 1997 (Revised December 1999)
Case

Cinemex

The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details

Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City

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April 1996 (Revised March 1998)
Supplement

Starlite: Confidential Instructions for M. Gonzalez, VP of HR Motion Pictures and TV Division

By: Kathleen L. McGinn and Julia Morgan

Supplements Starlite Corp.: General Information. View Details

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January 1994
Case

China (B): Polaroid of Shanghai Ltd.

By: Debora L. Spar

Examines the experience of Polaroid of Shanghai Ltd. (PSL), a joint venture between the U.S.-based Polaroid Corp. and the Shanghai Motion Picture Industry Co., within the framework of China's foreign investment climate. Discusses the evolution of foreign investment in... View Details

Keywords: Joint Ventures; Foreign Direct Investment; China; United States

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