Publications
Publications
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- All HBS Web
(560)
- Faculty Publications (192)
- August 2001 (Revised February 2020)
- Case
Consumer-Driven Health Care: Medtronic's Health Insurance Options
By: Regina E. Herzlinger, John Hurwitch and Seth Bokser
Describes the variety of health insurance plans that this medical device company offers, including a high-deductible, consumer-driven health plan with a health reimbursement account that also enables health care providers to quote their own prices. Asks students to... View Details
- July 2001 (Revised March 2020)
- Case
Medtronic: Patient Management Initiative (A)
By: Regina E. Herzlinger and Mark P. Allyn
- March 2001 (Revised December 2003)
- Case
Circon (A)
By: Brian J. Hall, Guhan Subramanian and Christopher A Rose
In 1996, U.S. Surgical launched a hostile takeover bid against Circon Corp. After building the company for 20 years, CEO Richard Auhll takes a defensive stand that includes inviting an old HBS friend (George Cloutier) to join the fight as a director of Circon. A... View Details
- March 2001 (Revised May 2002)
- Supplement
Circon (B)
By: Brian J. Hall, Guhan Subramanian and Christopher A Rose
Supplements the (A) case. View Details
- March 2001 (Revised December 2001)
- Supplement
Circon (C)
By: Brian J. Hall, Guhan Subramanian and Christopher A Rose
Supplements the (A) case. View Details
- January 2001 (Revised July 2003)
- Case
Pharmacyclics: Financing Research & Development
By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia
Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more... View Details
- July 2000 (Revised August 2000)
- Case
AllHerb.com: Evolution of an E-tailer
By: Teresa M. Amabile and Christina L. Darwall
Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details
- March 2000 (Revised May 2003)
- Teaching Note
Owens & Minor, Inc. (A) and (B) TN
By: V.G. Narayanan and Lisa Brem
Teaching Note for (9-100-055) and (9-100-079). View Details
- March 2000
- Case
Heartport, Inc.
By: Gary P. Pisano and Shoshana Dobrow
Heartport, an entrepreneurial medical device maker, has introduced several innovative systems for conducting less-invasive cardiac surgery. Despite initially high expectations, the company has struggled to get its technology adopted by cardiac surgeons. The company's... View Details
- February 2000 (Revised March 2000)
- Case
Owens & Minor, Inc. (B)
By: V.G. Narayanan and Lisa Brem
After a manager at Owens & Minor, a national medical and surgical distribution company, proposes and develops a formalized activity-based pricing and activity-based management approach to sales and service provision, this case explore the outcome. View Details
- February 2000 (Revised February 2002)
- Case
Owens & Minor, Inc. (A)
By: V.G. Narayanan and Lisa Brem
A forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer's activities instead of the price of the... View Details
- May 1999 (Revised September 1999)
- Case
HydroCision, Inc.
By: Gary P. Pisano, Joshua D. Hamermesh, Richard Atsuhiko Kondo, Karen J. Nowiszewski and Erik James Wordelman
Examines the market-entry strategy of a medical device company. View Details
- February 1999 (Revised February 2003)
- Teaching Note
Innovation at 3M Corporation (A)&(B) TN
By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-699-012) and (9-699-013). View Details
Keywords: Medical Devices and Supplies Industry
- August 1998 (Revised July 2002)
- Case
Innovation at 3M Corporation (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
- April 1998 (Revised May 2000)
- Case
Guidant Corporation: Shaping Culture Through Systems
By: Robert L. Simons and Antonio Davila
Guidant is a successful IPO start-up selling pacemakers and defibrillators. The case describes how managers install systems to balance innovation and control. Three parts of a shareholder value strategy are described. Controls include incentive systems, beliefs... View Details
- November 1997 (Revised July 1999)
- Case
Guidant: Cardiac Rhythm Management Business (A)
By: Steven C. Wheelwright and Mikelle Eastley
Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details
- November 1997 (Revised July 1999)
- Case
Guidant: Cardiac Rhythm Management Business (B)
By: Steven C. Wheelwright and Mikelle Eastley
Supplements the (A) case. View Details
Keywords: Medical Devices and Supplies Industry
- August 1997 (Revised December 1997)
- Case
Harassment at Work?
By: Lynn S. Paine and Dale Coxe
Presents three scenarios involving behavior that could arguably be called sexual harassment. The first scenario is set in a medical supply company in an unnamed emerging market region. The second is set in a New York-based securities firm. The third is set in a U.S.... View Details
Keywords: Working Conditions; Organizational Culture; Problems and Challenges; Ethics; Moral Sensibility; Groups and Teams; Crime and Corruption; Attitudes; Behavior; Labor and Management Relations; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; New York (city, NY); United States
- March 1996 (Revised January 2002)
- Case
CIBA Vision: The Daily Disposable Lens Project (A)
By: Gary P. Pisano
Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team... View Details
- August 1995
- Teaching Note
Medical Products Company TN
By: Robert H. Hayes
Teaching Note for (9-694-065). View Details