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June 2025
Exercise

Full-Funnel Advertising on TikTok: An Experiment (Solution)

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

June 2025
Case

Khabar Lahariya

By: Ranjay Gulati and Kanika Jain

Founded and run entirely by women, Khabar Lahariya was a leading digital media portal, known for its uniquely feminist perspective and rural focus. It started in 2002 as a non-profit print publication, and by 2023, had evolved into a multimedia news site that was part... View Details

Keywords: South Asia; India; Purpose; Strategy; Business Model; Leadership; Digital; Business Ventures; Change; Decision Making; Growth and Development; Management; Media; Social Enterprise; Journalism and News Industry; Media and Broadcasting Industry; Publishing Industry; Asia

June 2025
Case

Accounting for OpenAI at Microsoft

By: Jonas Heese, Joseph Pacelli, Nicole Zelazko and Michael Norris

In early 2025, Microsoft was evaluating the impact of its $14 billion investment in OpenAI. As OpenAI’s computing needs expanded, Microsoft positioned Azure as the exclusive provider for training and inference of their large language models. Despite the scale of the... View Details

Keywords: Accounting; Financial Reporting; Revenue Recognition; Corporate Finance; Capital; Investment; Revenue; AI and Machine Learning; Valuation; Governance; Technology Industry; Financial Services Industry; Web Services Industry; Information Technology Industry; United States

June 2025
Supplement

Naked Wines: The Profit vs. Growth Decision (B)

By: Benjamin C. Esty and Edward A. Meyer

Supplement to the (A) case, HBS No. 724-462. View Details

June 2025
Supplement

Naked Wines: The Profit vs. Growth Decision (C)

By: Benjamin C. Esty and Edward A. Meyer

Supplement to the (A) case, No. 724-462. View Details

June 2025
Case

Power Struggles: Hydro-Quebec’s Energy Dilemma

By: Juan Alcacer and Danika Couture-Peck

In 2024, Maxime Aucoin, Executive Vice President and CFO of Hydro-Quebec, faced a series of compounding challenges as the utility confronted rapidly rising electricity demand, public pricing constraints, and strained stakeholder relationships. As the steward of... View Details

Keywords: Renewable Energy; Infrastructure; State Ownership; Vertical Integration; Energy; Energy Industry; Canada

June 2025
Teaching Note

AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek

Teaching Note for HBS Background Note No. 525-021. View Details

June 2025
Teaching Note

Arla Foods: Data-Driven Decarbonization

By: Michael Parzen, Michael W. Toffel and Susan Pinckney

Teaching note for Arla Arla Foods: Data-Driven Decarbonization (A), HBS No. 624-003 View Details

2025
Working Paper

Small Business Innovation Applied to National Needs

By: Kyle Myers, Lauren Lanahan and Evan E. Johnson

Small businesses have long supplied a disproportionate share of major innovations in the United States. We review a centerpiece policy on this topic: the U.S. Small Business Innovation Research (SBIR) program. We trace its legislative history and summarize program... View Details

Keywords: Small Business; Innovation and Invention; Government Legislation; Entrepreneurial Finance; Business and Government Relations

June 2025
Case

TagHive: Edtech Pricing and Distributor Decisions

By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg

Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details

June 12, 2025
Article

How to Build a Life: Dare to Act Differently and Be Happier

By: Arthur C. Brooks

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June 2025
Case

Royal Caribbean Group: Navigating a Crisis (A)

By: Nitin Nohria, Kayti Stanley and Alexander Iley

June 2025
Case

Royal Caribbean Group: Navigating a Crisis (B)

By: Nitin Nohria, Kayti Stanley and Alexander Iley

June 2025
Case

Larry Culp at General Electric: Rebuilding an American Icon

By: Nitin Nohria, Kayti Stanley, Ashka Stephen and Drew Goydan

As he takes over as CEO of the iconic industrial giant General Electric, Larry Culp faces a range of urgent issues as the company is delisted from the DJIA and is seen by many as heading towards bankruptcy. Culp steers GE through a series of carefully thought-out moves... View Details

Keywords: Leadership; Health Industry; Aerospace Industry; Industrial Products Industry; Financial Services Industry; North America; Europe

June 10, 2025
Article

Research: When Help Isn’t Helpful

By: Colin M. Fisher, Julianna Pillemer and Teresa M. Amabile

Asking for and receiving help at work can boost employees’ creativity, help them learn new skills, and strengthen their interpersonal ties. Yet a years-long study at a global design consultancy found that even in organizations with strong helping cultures, a... View Details

Keywords: Organizational Culture; Employees; Talent and Talent Management

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June 2025
Case

TfL Pension Fund and the 2022 Gilt Market Crisis

By: Emil N. Siriwardane, Vincent Dessain, Emer Moloney and Carlota Moniz

On September 27, 2022, Padmesh Shukla, CIO of the Transport for London (TfL) Pension Fund, was keeping a careful eye on the turmoil in the U.K. sovereign bond (or gilt) market. When the new government announced the largest tax cuts the U.K. had seen in half a century,... View Details

June 2025
Supplement

The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building

By: Rosabeth Moss Kanter and Jacob A. Small

Supplement to the (A) case, 324-002 Curtis Osceola, Chief of Staff to the Chairman of the Miccosukee Tribe of Indians of Florida, exercised leadership to mobilize allies, deal with opposition, and forge internal and external multi-sector coalitions to help preserve the... View Details

Keywords: Communication Strategy; Environmental Sustainability; Leadership; Projects; Alliances; Natural Environment; Power and Influence; Florida; Everglades National Park

June 2025
Case

The Venetian Resort: Frontline Engagement as Value Driver

By: Hubert Joly, Leonard A. Schlesinger, Laura Zhang and Matthew Keeley

2025
Working Paper

How Firms Respond to Worker Activism: Evidence from Global Supply Chains

By: Yanhua Bird, Jodi L. Short and Michael W. Toffel

Social movement pressures can lead organizations to concede and improve social performance to avoid disruption costs, but we theorize that such responses evoke concession costs that prompt organizations to shift resources and attention from other social domains whose... View Details

Keywords: Worker Activism; Labor Standards; Tradeoffs; Global Supply Chains; Internal Governance Structure; Public Opinion; Supply Chain; Corporate Accountability; Corporate Social Responsibility and Impact; Working Conditions

June 5, 2025
Article

How to Build a Life: Why Wittgenstein Was Right About Silence

By: Arthur C. Brooks

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