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    • All HBS Web  (120,188)
      • Faculty Publications  (37,208)
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      • June 2020
      • Case

      Extended Reality Extends into Enterprise?

      By: David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang
      While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a... View Details
      Keywords: Virtual Reality; Augmented Reality; Enterprise Computing; Organizations; Information Technology; Markets; Opportunities; Strategy
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      Yoffie, David B., Kaushal Jain, Amy Villasenor, Vicky Xu, and Annie Yang. "Extended Reality Extends into Enterprise?" Harvard Business School Case 720-472, June 2020.
      • June 2020
      • Teaching Note

      Tesla's CEO Compensation Plan

      By: Krishna G. Palepu
      Teaching Note for "Tesla's CEO Compensation Plan," HBS Case #118-085. View Details
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      Palepu, Krishna G. "Tesla's CEO Compensation Plan." Harvard Business School Teaching Note 120-120, June 2020.
      • June 2020
      • Teaching Note

      Understanding the Brand Equity of Nestlé Crunch Bar

      By: Jill Avery and Gerald Zaltman
      Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
      Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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      Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar." Harvard Business School Teaching Note 520-124, June 2020.
      • June 2020
      • Background Note

      Customer Management Dynamics and Cohort Analysis

      By: Elie Ofek, Barak Libai and Eitan Muller
      The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details
      Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain
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      Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
      • June 4, 2020
      • Article

      How to Build a Life: The Best Way to Handle Your Decline Is to Confront It Head On

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: The Best Way to Handle Your Decline Is to Confront It Head On." The Atlantic (June 4, 2020).
      • June 2020 (Revised December 2022)
      • Supplement

      Amy Jen Su 1997

      By: Anthony J. Mayo
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      Mayo, Anthony J. "Amy Jen Su 1997." Harvard Business School Supplement 420-120, June 2020. (Revised December 2022.)
      • June 3, 2020
      • Article

      Business Leaders Have to Create the Change Needed to End Racism

      By: Rosabeth Moss Kanter
      Keywords: Leaders; Change; Racism; Change Leadership; Change Barriers
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      Kanter, Rosabeth Moss. "Business Leaders Have to Create the Change Needed to End Racism." CNN.com (June 3, 2020).
      • June 3, 2020
      • Other Article

      Business Leaders Have To Create the Change Needed To End Racism

      By: Rosabeth Moss Kanter
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      Kanter, Rosabeth Moss. "Business Leaders Have To Create the Change Needed To End Racism." CNN.com (June 3, 2020).
      • Article

      Empty U.S. Roads Should Be Safer. They're Not.

      By: Scott Duke Kominers
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      Kominers, Scott Duke. "Empty U.S. Roads Should Be Safer. They're Not." Bloomberg Opinion (June 3, 2020).
      • June 2020
      • Case

      In-housing Digital Marketing at Sprint Corp.

      By: David E. Bell, Rajiv Lal and Olivia Hull
      In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
      Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States
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      Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
      • June 2020
      • Case

      RBC: Transforming Transformation (A)

      By: Ethan Bernstein, Francesca Gino and Aldo Sesia
      In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details
      Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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      Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (A)." Harvard Business School Case 920-008, June 2020.
      • June 2020
      • Supplement

      RBC: Transforming Transformation (B)

      By: Ethan Bernstein, Francesca Gino and Aldo Sesia
      In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details
      Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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      Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (B)." Harvard Business School Supplement 920-045, June 2020.
      • June 2020
      • Supplement

      Stefanie Drews 1997

      By: Anthony J. Mayo
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      Mayo, Anthony J. "Stefanie Drews 1997." Harvard Business School Supplement 420-122, June 2020.
      • June 2020 (Revised February 2021)
      • Case

      Accounting for Leases at American Airlines (A)

      By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley
      In March 2020, as coronavirus reduced demand for air travel, an analyst was forecasting American Airlines’ (American’s) first quarter financial results. To develop a forecast, she needed to familiarize herself with Accounting Standards Update (ASU) 2016-02, “Leases... View Details
      Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Leasing; Accounting Industry; Air Transportation Industry; North and Central America; United States
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      Heese, Jonas, Gerardo Pérez Cavazos, and Julia Kelley. "Accounting for Leases at American Airlines (A)." Harvard Business School Case 120-069, June 2020. (Revised February 2021.)
      • June 2020 (Revised February 2021)
      • Supplement

      Accounting for Leases at American Airlines (B)

      By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley
      This is a supplement to the “Accounting for Leases at American Airlines (A)” case. The (B) case describes American Airlines’ financial results for the first quarter of 2020, as well as the continuing effects of coronavirus on the airline industry. View Details
      Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Leasing; Health Pandemics; Accounting Industry; Air Transportation Industry; North and Central America; United States
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      Heese, Jonas, Gerardo Pérez Cavazos, and Julia Kelley. "Accounting for Leases at American Airlines (B)." Harvard Business School Supplement 120-113, June 2020. (Revised February 2021.)
      • 2020
      • Working Paper

      Dignity, Inequality, and the Populist Backlash: Lessons from America and Europe for a Sustainable Globalization

      By: Rawi Abdelal
      The greatest challenge to the sustainability of our current era of globalization comes from within the United States. Most Americans have come to reject globalization. We must discern the lessons from the parts of the developed world where the backlash is also... View Details
      Keywords: Pandemics; Populism; Dignity; Globalization; Economic Systems; Equality and Inequality; Policy; Values and Beliefs; United States; Europe; France; Germany
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      Abdelal, Rawi. "Dignity, Inequality, and the Populist Backlash: Lessons from America and Europe for a Sustainable Globalization." Harvard Business School Working Paper, No. 20-123, June 2020.
      • June 2, 2020
      • Article

      How to 'Re-engineer' Your Business for Safety

      By: Hubert Joly
      Process reengineering was a massive trend in the 1990s. By focusing on improving either cost, quality, or service, a company could gain benefits in all three categories. Today, the principles that underpin process reengineering can be applied anew, with safety as a... View Details
      Keywords: Re-engineering; COVID; Safety; Performance Improvement; Organizational Change and Adaptation
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      Joly, Hubert. "How to 'Re-engineer' Your Business for Safety." Harvard Business Review Digital Articles (June 2, 2020).
      • Article

      The Pay-off for a Prestigious College Degree Is Smaller Than You Think

      By: Frederick M. Hess and Joseph B. Fuller
      Keywords: Education; Higher Education; Earnings
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      Hess, Frederick M., and Joseph B. Fuller. "The Pay-off for a Prestigious College Degree Is Smaller Than You Think." The Hill (June 2, 2020).
      • 2020
      • Book

      Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You

      By: Frances X. Frei and Anne Morriss
      When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies.

      We offer a different worldview. We argue... View Details
      Keywords: Leadership Skills; Belonging; Leadership; Management Skills; Trust; Organizational Culture
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      Frei, Frances X., and Anne Morriss. Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You. Boston: Harvard Business Review Press, 2020.
      • 2021
      • Conference Presentation

      An Algorithmic Framework for Fairness Elicitation

      By: Christopher Jung, Michael J. Kearns, Seth Neel, Aaron Leon Roth, Logan Stapleton and Zhiwei Steven Wu
      We consider settings in which the right notion of fairness is not captured by simple mathematical definitions (such as equality of error rates across groups), but might be more complex and nuanced and thus require elicitation from individual or collective stakeholders.... View Details
      Keywords: Algorithmic Fairness; Machine Learning; Fairness; Framework; Mathematical Methods
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      Jung, Christopher, Michael J. Kearns, Seth Neel, Aaron Leon Roth, Logan Stapleton, and Zhiwei Steven Wu. "An Algorithmic Framework for Fairness Elicitation." Paper presented at the 2nd Symposium on Foundations of Responsible Computing (FORC), 2021.
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