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- All HBS Web
(119,303)
- Faculty Publications (38,025)
- January 2025
- Case
Olive Young: Formulating Beauty Innovation
By: Rebecca Karp and Shu Lin
Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's omnichannel model, adopting a digital-native approach with curated products, or relying... View Details
Keywords: Business Model; Market Entry and Exit; Business Strategy; Distribution Channels; Retail Industry; Beauty and Cosmetics Industry; South Korea; East Asia; United States
Karp, Rebecca, and Shu Lin. "Olive Young: Formulating Beauty Innovation." Harvard Business School Case 725-392, January 2025.
- January 2025 (Revised February 2025)
- Case
Population Aging in the U.S.: Is America Ready for the 'Silver Tsunami?'
By: Marco Tabellini
Tabellini, Marco. "Population Aging in the U.S.: Is America Ready for the 'Silver Tsunami?'." Harvard Business School Case 725-027, January 2025. (Revised February 2025.)
- January 2025
- Teaching Note
Time to Play? Netflix Considers Live Sports
- January 2025
- Case
Uncovering Questionable Behavior
By: David Fubini, Patrick Sanguineti, Amy Chambers and William Fubini
In this short vignette on the boundaries of professionalism, Alex Harding, recently promoted to Team Leader, faces a difficult decision regarding his client. While serving the CFO of the client company in preparation for an upcoming merger, he and his team uncover... View Details
Fubini, David, Patrick Sanguineti, Amy Chambers, and William Fubini. "Uncovering Questionable Behavior." Harvard Business School Case 425-050, January 2025.
- January 2025 (Revised February 2025)
- Teaching Note
Zalando: Becoming the Starting Point for Fashion
By: Antonio Moreno, Leela Nageswaran, Margaret Underwood and Gamze Yucaoglu
Teaching Note for HBS Case No. 622-070. View Details
- January 2025
- Teaching Note
Index and Active Investing: Vanguard and the New Frontier of Active ETFs
By: Marco Sammon and Luis M. Viceira
- February 2025
- Article
Innovations in Evaluating Ambulatory Costs of Cystic Fibrosis Care: A Comparative Study Across Multidisciplinary Care Centers in Ireland and the United States
By: Emma Brady, Ryan C. Perkins, Kate Cullen, Gregory S. Sawicki, Robert S. Kaplan and Gerardine Doyle
Lead clinicians at two large pediatric cystic fibrosis (CF) centers in the United States and Ireland measured and compared their ambulatory care costs. The clinicians selected three strata of patients (0–11 months, 1–5 years, and 6–17 years of age). Process maps were... View Details
Brady, Emma, Ryan C. Perkins, Kate Cullen, Gregory S. Sawicki, Robert S. Kaplan, and Gerardine Doyle. "Innovations in Evaluating Ambulatory Costs of Cystic Fibrosis Care: A Comparative Study Across Multidisciplinary Care Centers in Ireland and the United States." NEJM Catalyst Innovations in Care Delivery 6, no. 2 (February 2025).
- January 2025
- Case
Netflix: Takedown Troubles
By: Clayton S. Rose, Tom Quinn and Maxim Pike Harrell
In October 2021, Netflix Co-CEO Ted Sarandos sent an all-staff email addressing backlash to comedian Dave Chappelle’s new stand-up special, The Closer. Released on October 5, the comedian’s depiction of the transgender community and other LGBTQ+ groups prompted... View Details
Keywords: Disruption; Talent and Talent Management; Customer Satisfaction; Cost vs Benefits; Demographics; Ethics; Corporate Accountability; Employees; Recruitment; Retention; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Strategic Planning; Adaptation; Decisions; Motion Pictures and Video Industry
Rose, Clayton S., Tom Quinn, and Maxim Pike Harrell. "Netflix: Takedown Troubles." Harvard Business School Case 325-021, January 2025.
- January 2025
- Course Overview Note
Overview Principles of Financial Modeling for Small Companies in Investing for Impact
By: Emily R. McComb
- January 2025
- Case
Richard G. Phillips: Spiritual Grounding in Times of Crisis
By: Derek C. M. van Bever and Nien-he Hsieh
- January 2025 (Revised February 2025)
- Case
Smart Construction Site at Huatian (A)
By: Letian Zhang and Wenjie Ma
Zhang, Letian, and Wenjie Ma. "Smart Construction Site at Huatian (A)." Harvard Business School Case 425-071, January 2025. (Revised February 2025.)
- January 2025
- Case
Smart Construction Site at Huatian (B)
By: Letian Zhang and Wenjie Ma
Zhang, Letian, and Wenjie Ma. "Smart Construction Site at Huatian (B)." Harvard Business School Case 425-072, January 2025.
- January 2025
- Supplement
Wendell Weeks at Corning Inc.
By: Ryan Raffaelli
Keywords: Innovation and Invention; Innovation Strategy; Technological Innovation; Disruptive Innovation; Information Technology; Leadership; Health Pandemics; Technology Industry; United States; New York (city, NY)
Raffaelli, Ryan. "Wendell Weeks at Corning Inc." Harvard Business School Multimedia/Video Supplement 425-711, January 2025.
- Working Paper
AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance
By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
- January 2025
- Case
AI Meets VC: The Data-Driven Revolution at Quantum Light Capital
By: Lauren Cohen, Grace Headinger and Sophia Pan
Ilya Kondrashov, CEO of Quantum Light Capital, was driven to harness AI for identifying high-potential scale-ups. Collaborating with Nik Storonsky, founder of Revolut, the duo observed that most venture capital (VC) decisions were heavily influenced by emotion, with... View Details
Keywords: Artificial Intelligence; Business Finance; Data Analysis; Angel Investors; Cognitive Biases; Scale; Venture Capital; Investment; Business Model; Forecasting and Prediction; Technological Innovation; Innovation Strategy; Behavior; Cognition and Thinking; Public Opinion; Private Sector; Business Strategy; Competitive Advantage; Business Earnings; Behavioral Finance; AI and Machine Learning; Analytics and Data Science; Business Startups; Financial Services Industry; London; United Kingdom
- January 2025
- Technical Note
Get Cool: Air Conditioning Industry Background
By: Rosabeth Moss Kanter and Jacob A. Small
The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details
Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; United States; Asia
Kanter, Rosabeth Moss, and Jacob A. Small. "Get Cool: Air Conditioning Industry Background." Harvard Business School Technical Note 325-077, January 2025.
- January 2025
- Supplement
Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery (B)
By: Nien-hê Hsieh and Derek C. M. van Bever
Recounts a pivotal moment in Martin Luther King Jr.'s life during the Montgomery Bus Boycott, where a profound prayer amidst threats to his life renewed his faith and resolve to lead the movement. This transformative experience marked the beginning of his lifelong... View Details
Keywords: Spirituality; Civil Rights; Manging Uncertainty; Leadership; Decision Making; Values and Beliefs; Civil Society or Community; Social Issues; Alabama
Hsieh, Nien-hê, and Derek C. M. van Bever. "Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery (B)." Harvard Business School Supplement 425-074, January 2025.
- 2025
- Book
Negotiation: The Game Has Changed
By: Max Bazerman
The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic globalization, and greater workplace diversity—all have transformed the who, what, where,... View Details
Bazerman, Max. Negotiation: The Game Has Changed. Princeton University Press, 2025.
- January 2025
- Case
Ontra: Embracing GenAI in the Legal Technology Industry
By: Christopher Stanton and George Gonzalez
Ontra built a network of legal professionals to enable financial institutions to outsource contract negotiations. The rise of generative AI inspired the company to build software solutions to streamline its processes through automation. Now company leadership must... View Details
Keywords: Transformation; AI and Machine Learning; Applications and Software; Organizational Change and Adaptation; Organizational Culture; Business Strategy; Technology Industry; Legal Services Industry; United States
Stanton, Christopher, and George Gonzalez. "Ontra: Embracing GenAI in the Legal Technology Industry." Harvard Business School Case 825-076, January 2025.