Publications
Publications
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- All HBS Web
(2,729)
- Faculty Publications (682)
- October 1999
- Teaching Note
Acer America: Development of the Aspire TN
Teaching Note for (9-399-011). View Details
- September 1999
- Case
Hewlett-Packard Global Alliance Program (A): Alliance Strategy
By: Rosabeth M. Kanter and Alida Zweidler-McKay
- September 1999
- Case
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)
By: Stefan H. Thomke and Andrew Robertson
Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details
- September 1999
- Case
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)
By: Stefan H. Thomke and Andrew Robertson
Supplements the (A) case. View Details
- June 1999
- Teaching Note
Hewlett-Packard: Creating, Running, and Growing an Enduring Company TN
By: H. Kent Bowen and Courtney Purrington
Teaching Note for (9-698-052). View Details
- June 1999
- Case
Matching Dell (A)
By: Jan W. Rivkin, Michael E. Porter, Charles E. Bruin, Markus Chappel, Thomas M Galizia and Laila J Worrell
After years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. This case describes the evolution of the personal computer industry, Dell's strategy,... View Details
- June 1999
- Article
Projections onto Efficient Frontiers: Theoretical and Computational Extensions to DEA
By: F. Frei and P. Harker
- May 1999
- Teaching Note
Apple Computer 1999 TN
By: David B. Yoffie and Mary Kwak
Teaching Note for (9-799-108). View Details
Keywords: Information Technology Industry
- May 1999 (Revised November 2012)
- Teaching Note
Acer, Inc.: Taiwan's Rampaging Dragon (TN)
Teaching Note for (9-399-010). View Details
- April 1999 (Revised September 1999)
- Case
Compaq Computer: Consumer Notebook Group
By: David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details
- April 1999 (Revised August 2000)
- Case
Compaq Computer: Focus Groups
By: David E. Bell and Ann Leamon
Gives the final report, both results and methodology, of the focus group on Compaq Computer's new consumer notebook. Describes the groups, selection method, and methodology in detail. Should Compaq base its product design on the opinions of 64 people? Must be used with... View Details
- April 1999 (Revised May 2000)
- Case
Compaq Computer: Intel Inside?
By: David E. Bell and Ann Leamon
Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details
- April 1999 (Revised February 2003)
- Teaching Note
Microsoft Office: Finding the Suite Spot TN
By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-699-046). View Details
- March 1999 (Revised April 1999)
- Case
Environmental Risk Management at Chevron Corporation
By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns
Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details
- Article
Technological Competition and the Structure of the Computing Industry
By: Timothy Bresnahan and Shane Greenstein
- February 1999 (Revised February 2003)
- Teaching Note
Product Development at Dell Computer Corporation TN
By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-699-010). View Details
Keywords: Computer Industry
- February 1999 (Revised May 1999)
- Case
Onsale, Inc.
By: Youngme E. Moon
Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
- December 1998 (Revised January 2001)
- Case
Acer, Inc.: Taiwan's Rampaging Dragon
By: Christopher A. Bartlett and Anthony St. George
Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details