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      • Faculty Publications  (663)

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      • September 2011 (Revised July 2012)
      • Case

      Building Watson: Not So Elementary, My Dear!

      By: Willy Shih
      This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
      Keywords: Technological Innovation; Standards; Product Development; Organizational Change and Adaptation; Mathematical Methods; Research and Development; Information Technology
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      Shih, Willy. "Building Watson: Not So Elementary, My Dear!" Harvard Business School Case 612-017, September 2011. (Revised July 2012.)
      • August 8, 2011
      • Blog Post

      IBM at 100: How to Outlast Depression, War, and Competition

      By: Nancy F. Koehn
      Keywords: Economics; War; Competition; Computer Industry
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      Koehn, Nancy F. "IBM at 100: How to Outlast Depression, War, and Competition." Harvard Business Review Blogs (August 8, 2011). http://blogs.hbr.org/hbsfaculty/2011/08/ibm-at-100-how-to-outlast-depr.html.
      • July 2011
      • Teaching Note

      Digital microscopy is making me crazy! (TN)

      By: Willy C. Shih
      Teaching Note for 612-002. View Details
      Keywords: Computer Industry; Computer Industry
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      Shih, Willy C. "Digital microscopy is making me crazy! (TN)." Harvard Business School Teaching Note 612-013, July 2011.
      • July 2011 (Revised January 2013)
      • Case

      Digital Microscopy Is Making Me Crazy!

      By: Willy Shih
      For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical... View Details
      Keywords: Information Infrastructure; Applications and Software; Corporate Strategy; Disruptive Innovation; Science-Based Business; Management Analysis, Tools, and Techniques; Business Conglomerates; Digital Platforms; Opportunities; Computer Industry; Computer Industry
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      Shih, Willy. "Digital Microscopy Is Making Me Crazy!" Harvard Business School Case 612-002, July 2011. (Revised January 2013.)
      • June 2011 (Revised July 2012)
      • Case

      Reversing the AMD Fusion Launch

      By: Elie Ofek and Ryan Johnson
      AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance... View Details
      Keywords: Brands and Branding; Marketing Strategy; Product Launch; Performance Effectiveness; Strategic Planning; Competition; Value Creation; Computer Industry; Computer Industry
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      Ofek, Elie, and Ryan Johnson. "Reversing the AMD Fusion Launch." Harvard Business School Case 511-036, June 2011. (Revised July 2012.)
      • June 2011
      • Case

      CA Technologies: Bringing the Cloud to Earth

      By: Marco Iansiti and Kerry Herman
      Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details
      Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption
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      Iansiti, Marco, and Kerry Herman. "CA Technologies: Bringing the Cloud to Earth." Harvard Business School Case 611-047, June 2011.
      • June 2011
      • Case

      Trouble in Islandia; Computer Associates 2001 - 2004

      By: Jay W. Lorsch and Melissa Barton
      The Board of Directors of Computer Associates deals with pressure from the U.S. Department of Justice as its members try to gain better insight into the accounting practices of the company's top management team. View Details
      Keywords: Problems and Challenges; Corporate Governance; Management Teams; Ethics; Practice; Florida; United States
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      Lorsch, Jay W., and Melissa Barton. "Trouble in Islandia; Computer Associates 2001 - 2004." Harvard Business School Case 411-112, June 2011.
      • May 2011 (Revised May 2011)
      • Case

      Nokia: The Burning Platform

      By: Juan Alcacer, Tarun Khanna and Mary Furey
      Overview on the state of Nokia since the “Emerging Nokia?” case was written. View Details
      Keywords: Business Strategy; Corporate Strategy; Competitive Advantage; Marketing Strategy; Emerging Markets; Network Effects; Computer Industry; Computer Industry
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      Alcacer, Juan, Tarun Khanna, and Mary Furey. "Nokia: The Burning Platform." Harvard Business School Case 711-514, May 2011. (Revised May 2011.)
      • 2011
      • Article

      Scalable Detection of Anomalous Patterns With Connectivity Constraints

      By: Skyler Speakman, Edward McFowland III and Daniel B. Neill
      We present GraphScan, a novel method for detecting arbitrarily shaped connected clusters in graph or network data. Given a graph structure, data observed at each node, and a score function defining the anomalousness of a set of nodes, GraphScan can efficiently and... View Details
      Keywords: Biosurveillance; Event Detection; Graph Mining; Scan Statistics; Spatial Scan Statistic
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      Speakman, Skyler, Edward McFowland III, and Daniel B. Neill. "Scalable Detection of Anomalous Patterns With Connectivity Constraints." Emerging Health Threats Journal 4 (2011): 11121.
      • February 2011
      • Case

      oDesk: Changing How the World Works

      By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
      It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details
      Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry
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      Groysberg, Boris, David A. Thomas, and Jennifer M. Tydlaska. "oDesk: Changing How the World Works." Harvard Business School Case 411-078, February 2011.
      • January 2011
      • Case

      AIC Netbooks: Optimizing Product Assembly

      By: Steven C. Wheelwright and Sunru Yong
      AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing... View Details
      Keywords: Performance Management; Quantitative Analysis; Manufacturing; Production Planning; Production Management; Diversification; Production; Performance Efficiency; Product Design; Performance Improvement; Mobile Technology; Manufacturing Industry; Electronics Industry; Taiwan
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      Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly." Harvard Business School Brief Case 114-245, January 2011.
      • 2011
      • Article

      A Choice Prediction Competition for Social Preferences in Simple Extensive Form Games: An Introduction

      By: Eyal Ert, Ido Erev and Alvin E. Roth
      Two independent, but related, choice prediction competitions are organized that focus on behavior in simple two-person extensive form games: one focuses on predicting the choices of the first mover and the other on predicting the choices of the second mover. The... View Details
      Keywords: Forecasting and Prediction; Behavior; Decision Choices and Conditions; Competition; Motivation and Incentives; Game Theory; Fairness
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      Ert, Eyal, Ido Erev, and Alvin E. Roth. "A Choice Prediction Competition for Social Preferences in Simple Extensive Form Games: An Introduction." Special Issue on Predicting Behavior in Games. Games 2, no. 3 (September 2011): 257–276.
      • 2011
      • Teaching Note

      Beyondsoft Co., Ltd. (A) (TN)

      By: F. Warren McFarlan, Donghong Li and Hong Zhang
      In the past two decades, along with China's rapidly growing economy and its integration into the world economic system, the Chinese software outsourcing industry has also risen from zero to being fairly significant in the world IT market. It is currently growing much... View Details
      Keywords: Business Models; Competition; Competitive Strategy; Computer Software; Emerging Markets; Outsourcing; Strategy; China; Applications and Software; China
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      McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (A) (TN)." Tsinghua University Teaching Note, 2011.
      • 2011
      • Teaching Note

      Kingdee

      By: F. Warren McFarlan, Jin Zhang and Ziqian Zhao
      Keywords: Business Ethics; Competitive Strategy; Computer Software; Emerging Markets; Venture Capital; China; Applications and Software; China
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      McFarlan, F. Warren, Jin Zhang, and Ziqian Zhao. "Kingdee." Tsinghua University Teaching Note, 2011.
      • Article

      Optimal Value and Growth Tilts in Long-Horizon Portfolios

      By: Jakub W. Jurek and Luis M. Viceira
      We develop an analytical solution to the dynamic portfolio choice problem of an investor with power utility defined over wealth at a finite horizon, who faces a time-varying investment opportunity set, parameterized using a flexible vector autoregression. We apply this... View Details
      Keywords: Decision Choices and Conditions; Private Equity; Investment; Investment Portfolio; Asset Pricing; Value
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      Jurek, Jakub W., and Luis M. Viceira. "Optimal Value and Growth Tilts in Long-Horizon Portfolios." Review of Finance 15, no. 1 (January 2011): 29–74.
      • 2011
      • Teaching Note

      UFIDA (A) (TN)

      By: F. Warren McFarlan, Bin Yang and E. Chen
      The five-case UFIDA series is about China's largest supplier of management/ERP software, its 20-year evolution, and current strategic challenges. The (A) case is the cornerstone of the series. It introduces the company's history, strategic turning points, current... View Details
      Keywords: Business History; Competition; Computer Software; Emerging Markets; Strategy; Applications and Software; China
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      McFarlan, F. Warren, Bin Yang, and E. Chen. "UFIDA (A) (TN)." Tsinghua University Teaching Note, 2011.
      • 2011
      • Teaching Note

      UFIDA (B) (TN)

      By: F. Warren McFarlan, Bin Yang and E. Chen
      This case highlights the leadership, cultural and organizational structure dimensions of UFIDA. The case begins with Founder/Chairman Wang Wenjing's rags-to-riches story. Then UFIDA's senior and middle management of different backgrounds talk about their leader,... View Details
      Keywords: Computer Software; Corporate Vision; Emerging Markets; Leadership; Organizational Structure; China; Applications and Software; China
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      McFarlan, F. Warren, Bin Yang, and E. Chen. "UFIDA (B) (TN)." Tsinghua University Teaching Note, 2011.
      • 2011
      • Teaching Note

      UFIDA (C) (TN)

      By: F. Warren McFarlan, Donglin Xia and E. Chen
      This case documents the evolution of UFIDA's management control system over a decade as it grew five-fold from a 325 million RMB to a 1.66 billion RMB company, while its staff grew by more than three-fold. View Details
      Keywords: Budgeting; Computer Software; Emerging Markets; Management Controls; Performance Management; Planning; China; Applications and Software; China
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      McFarlan, F. Warren, Donglin Xia, and E. Chen. "UFIDA (C) (TN)." Tsinghua University Teaching Note, 2011.
      • 2011
      • Teaching Note

      UFIDA (D) (TN)

      By: F. Warren McFarlan, Ping He, Xiohua Wu and Lijuan Liu
      This case describes the financing decisions of a software company at difference stages of its development. Started from 1988 as an individual business, along with the "Reform and Open" policy of China, the firm has experienced tremendous growth, and has become a... View Details
      Keywords: Accounting; Computer Software; Emerging Markets; Financial Strategy; IPO; Investments; China; Applications and Software; China
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      McFarlan, F. Warren, Ping He, Xiohua Wu, and Lijuan Liu. "UFIDA (D) (TN)." Tsinghua University Teaching Note, 2011.
      • 2011
      • Teaching Note

      UFIDA (E) (TN)

      By: F. Warren McFarlan, Donghong Li and Lijuan Liu
      In 2004, China's largest management software provider UFIDA began internationalization. In the subsequent 6 years, UFIDA entered Hong Kong, Singapore, Japan, Thailand, Vietnam and other overseas Asian markets. Nonetheless, UFIDA's overseas business footprint was still... View Details
      Keywords: Computer Software; Corporate Strategy; Emerging Markets; Globalization; China; Applications and Software; China
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      McFarlan, F. Warren, Donghong Li, and Lijuan Liu. "UFIDA (E) (TN)." Tsinghua University Teaching Note, 2011.
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