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- September 2025
- Article
Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India
By: Shawn Cole, Tomoko Harigaya, Grady Killeen and Aparna Krishna
This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details
Keywords: Measurement and Metrics; Mathematical Methods; Analytics and Data Science; Agriculture and Agribusiness Industry; India
Cole, Shawn, Tomoko Harigaya, Grady Killeen, and Aparna Krishna. "Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India." Journal of Development Economics 176 (September 2025).
- July–August 2025
- Article
Case Study: Do We Reskill or Replace Our Workforce?
By: William Kerr
To remain competitive in the internet-of-things era, should the CEO of SolidTech Innovations, a fictional elevator company, invest a lot of money in reskilling its entire staff? The industry is moving from hardware to software in the form of smart, connected elevators.... View Details
Kerr, William. "Case Study: Do We Reskill or Replace Our Workforce?" Harvard Business Review 103, no. 4 (July–August 2025): 141–145.
- July–August 2025
- Article
How the Busiest People Find Joy
By: Leslie A. Perlow, Sari Mentser and Salvatore J Affinito
Joy, along with achievement and meaningfulness, is one of the three keys to a satisfying life. Yet it’s the missing piece for many ambitious individuals, the authors found after examining data on how nearly 2,000 professionals spend their days. Jam-packed schedules are... View Details
Perlow, Leslie A., Sari Mentser, and Salvatore J Affinito. "How the Busiest People Find Joy." Harvard Business Review (July–August 2025): 135–139.
- August 2025
- Article
Revenue Collapses and the Consumption of Small Business Owners in the COVID-19 Pandemic
By: Olivia S. Kim, Jonathan A. Parker and Antoinette Schoar
Using financial account data linking small businesses to their owner households, we examine how business owners’ consumption responded to changes in business revenues during the COVID-19 crisis. In the first two months following the National Emergency, business... View Details
Kim, Olivia S., Jonathan A. Parker, and Antoinette Schoar. "Revenue Collapses and the Consumption of Small Business Owners in the COVID-19 Pandemic." Art. 104079. Journal of Financial Economics 170 (August 2025).
- July–August 2025
- Article
Don’t Let an AI Failure Harm Your Brand
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.
- July–August 2025
- Article
How to Identify the Perfect Cofounder
By: Julia Austin
One of the first and most important decisions entrepreneurs make is whether to go it alone or bring on cofounders. Many investors favor startups with multiple founders, believing that a team reduces business risk by diversifying skills, sharing responsibilities, and... View Details
Austin, Julia. "How to Identify the Perfect Cofounder." Harvard Business Review 103, no. 4 (July–August 2025): 108–117.
- 2025
- Article
Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance
By: Jillian J. Jordan and Nour S. Kteily
The desire to appear virtuous can motivate people to punish wrongdoers, a desirable outcome when punishment is clearly deserved. Yet claims that “virtue signaling” is fueling a culture of outrage suggest that reputation concerns may inspire even potentially unmerited... View Details
Jordan, Jillian J., and Nour S. Kteily. "Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance." Journal of Personality and Social Psychology 128, no. 5 (2025): 1072–1102.
- June 2025
- Case
UBTECH: AI-Driven Humanoid Robots
By: Letian Zhang, Qi Li and Bohui Zhang
Zhang, Letian, Qi Li, and Bohui Zhang. "UBTECH: AI-Driven Humanoid Robots." Harvard Business School Case 425-104, June 2025.
- June 2025
- Teaching Note
Blackstone Credit and Delaware Basin Resources
By: Victoria Ivashina and Srimayi Mylavarapu
Teaching note for case 224035 View Details
- Summer 2025
- Article
Does Marriage Have a Future?
By: Debora L. Spar and Aryanna Garber
Spar, Debora L., and Aryanna Garber. "Does Marriage Have a Future?" The New Atlantis 81 (Summer 2025).
- June 2025
- Teaching Note
Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight Loss Drugs
Teaching Note for HBS Case No. 324-114. View Details
- June 2025
- Case
Roku and The Future of Television, 2025
By: David B. Yoffie, Julie Cruz and Samari Gilbert
- June 2025
- Supplement
On Video Supplement
By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Casadesus-Masanell, Ramon, Karolin Frankenberger, and Sascha Mader. "On Video Supplement." Harvard Business School Multimedia/Video Supplement 725-853, June 2025.
- June 19, 2025
- Article
How to Build a Life: The Strength You Gain by Not Taking Offense
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: The Strength You Gain by Not Taking Offense." The Atlantic (June 19, 2025).
- June 2025
- Teaching Note
To Found or to Cofound? That is the Question
By: Christina Wallace and Stacy Straaberg
Teaching Note for HBS Case No. 824-034. Entrepreneurs often struggle with the question of whether to found solo or alongside one or more cofounders. This case is comprised of three vignettes detailing common founding scenarios: the first-time technical founder; the... View Details
- June 2025
- Case
Full-funnel Advertising on TikTok
By: Jeremy Yang, Ayelet Israeli and Alexis Lefort
In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details
- June 2025
- Supplement
Full-Funnel Advertising on TikTok: An Experiment
By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
- June 2025
- Exercise
Full-Funnel Advertising on TikTok: An Experiment
By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
- June 2025
- Exercise
Full-Funnel Advertising on TikTok: An Experiment (Solution)
By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details