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- All HBS Web
(120,422)
- Faculty Publications (37,104)
- July 2025
- Teaching Note
Art Blocks: NFTs and Digital Art
By: Shikhar Ghosh, Liang Wu and Shweta Bagai
- July 31, 2025
- Article
How to Build a Life: How to Know You’re Not a Phony
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: How to Know You’re Not a Phony." The Atlantic (July 31, 2025).
- July 2025
- Technical Note
Note for the Rising Generation of Family Enterprises
By: Christina R. Wing and Kara A. Perusse
This note explores how Rising Gens prepare for stewardship: what they must learn, how they can grow, and what tools can support their development. Drawing from diverse family enterprise contexts, it maps the stages of Rising Gen engagement and highlights what enables... View Details
- July 2025
- Teaching Note
Greenwood Online: A Fin-Tech Service for Culture and Community
By: James Riley and Bernal Cortés
In 2020, Ryan Glover and Paul Judge launched Greenwood, a fintech startup designed to counter systemic racial discrimination in the American banking ecosystem by offering accessible financial services tailored to Black and Brown communities, but available to all.... View Details
- July 2025
- Case
Greenwood Online: A Fin-Tech Service for Culture and Community (A)
By: James Riley and Bernal Cortés
In 2020, Ryan Glover and Paul Judge launched Greenwood, a fintech startup designed to counter systemic racial discrimination in the American banking ecosystem by offering accessible financial services tailored to Black and Brown communities, but available to all.... View Details
- July 2025
- Case
Greenwood Online: A Fin-Tech Service for Culture and Community (B)
By: James Riley and Bernal Cortés
This B case follows Greenwood’s development after launch, including its decision to partner with a White-owned bank for backend support and its rapid growth despite that controversial choice. It traces the company’s scaling efforts, major fundraising rounds,... View Details
- July 2025
- Teaching Note
Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey
By: Shikhar Ghosh and Shweta Bagai
- July 2025
- Case
Elon Musk, 2025: The Master of Big Bets?
By: David B. Yoffie
This case explores Elon Musk’s influence across business and politics in 2025, as he navigates the challenges of simultaneously leading multiple companies, such as Tesla, SpaceX, and xAI, while briefly serving in the U.S. government. It examines Musk’s high-stakes bets... View Details
- July 2025
- Teaching Note
FIGS: Scrubbing the Status Quo
By: Jeffrey F. Rayport and Nicole Tempest Keller
- July 2025
- Teaching Note
Peak Investment Capital
By: Richard S. Ruback and Royce Yudkoff
Teaching Note for HBS Case No. 219-061. View Details
- July 24, 2025
- Article
How to Build a Life: The Psychological Secret to Longevity
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: The Psychological Secret to Longevity." The Atlantic (July 24, 2025).
- July 2025
- Background Note
Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations
By: E. Ofek, Michael Haenlein, Eitan Muller and Roman Welden
The purpose of this note is to offer a more expansive view of how innovations disrupt markets than has been portrayed thus far in the extant literature by taking an ecosystem perspective. This broader outlook allows examining not only the product strategies of the... View Details
- July 2025
- Teaching Note
Hyperscaling Dreams: Ualá's Path from Startup to Fintech Champion
By: Juan Alcacer and Manuel Franck
Teaching Note for HBS Case No. 725-408. Ualá, a fintech startup founded in Argentina in 2017 by Pierpaolo Barbieri, aimed to increase financial inclusion in Latin America through a digital platform linked to a prepaid card. After rapid success in Argentina, it expanded... View Details
- July 2025
- Case
AeroVironment: The MacCready Works Dilemma
By: Willy Shih and Sophie Zimmerman
Scott Newbern, the head of the MacCready Works at AeroVironment (AV) faced a dilemma. The new Strix next-generation drone had just completed a very successful test. AV had launched MacCready Works to focus on transformational innovations that served new markets and new... View Details
- Article
Using Gen AI for Early-Stage Market Research
By: James Brand, Ayelet Israeli and Donald Ngwe
Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by surveying... View Details
Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Brand, James, Ayelet Israeli, and Donald Ngwe. "Using Gen AI for Early-Stage Market Research." Harvard Business Review (website) (July 18, 2025).
- July 2025
- Teaching Note
DRSi
By: Richard S. Ruback and Royce Yudkoff
Teaching Note for HBS Case No. 222-041. View Details
- July 17, 2025
- Article
How to Build a Life: How to Be More Charismatic, but Not Too Much More
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: How to Be More Charismatic, but Not Too Much More." The Atlantic (July 17, 2025).