Tomomichi Amano

Designers of consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as digital products become a primary way in which consumers connect with others, pay for things, and store private information, that view needs to change. The authors contend that companies must embed safeguards into the core of their digital products—starting during the earliest parts of the design process. They must also establish a road map for continued improvement and a dialogue with customers. The safety-by-design model can facilitate innovation rather than constrain it by providing a principled approach to product development.

What does improv have to do with case method teaching? More than you might think. We talked with Tomomichi (Tomo) Amano, an assistant professor who teaches Marketing in the Required Curriculum and Innovation and Renovation in the Elective Curriculum, about his microeconomic research, how he got interested in it, and why he’s taking improv classes.

Critics say loot boxes—major revenue streams for video game companies—entice young players to overspend. Can regulators protect consumers without dampening the thrill of the game?