Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.
Professor Amano draws on economic theories to understand novel mechanisms by which new products and innovations diffuse. He has studied the introduction decision of television sets under energy efficiency standards, the barriers that consumer packaged goods brands face when rolling out new products, and the role of in-game purchases in driving the usage of video games.Professor Amano received a B.A. in economics from Harvard College, as well as a M.A. in economics and Ph.D. in business administration from Stanford University. He has previously taught at Columbia Business School.
My research
agenda
is twofold
.
First,
I am interested in
uncovering
ways
to
merge economics and
marketing
with “big data” and
new methods
,
in order
to deepen
our
understanding of consumer behavior
and marketing.
The second strand
of my research is driven by the question of how marketing influence
s
the
diffusion of technological innovation
. I focus
in particular
on
markets
that have special implications for the
envi
ronment.
