Michael T. Moynihan

Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy.  He has also served as an Executive Fellow at Harvard Business School, supporting teaching and writing by leveraging his thirty years of experience in consumer products branding and marketing.  Mike is an HBS MBA graduate, Class of 1993.

Michael is also Senior Vice President of Brand, Marketing, Insights & Partnerships at The LEGO Group, the world’s largest toy company.  In this capacity, he oversees global brand marketing, marketing planning, marketing technology and performance, portfolio strategy, global insights, and strategic marketing partnerships.  In his 27 year tenure at The LEGO Group, he has served in global, regional and local roles across the marketing value chain.  Prior to joining The LEGO Group, he worked in brand management at General Mills managing the flagship Cheerios brand among others.  He started his career in management consulting with The Monitor Group.