John A. Quelch
Charles Edward Wilson Professor of Business Administration, Emeritus
Charles Edward Wilson Professor of Business Administration, Emeritus
John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University Professor and Vice Provost at the University of Miami and Dean of Miami Herbert Business School. He is also the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School. Until 2017, he held a joint primary appointment at both Harvard Business School and Harvard T.H. Chan School of Public Health as Professor of Health Policy and Management. In addition, he served as Fellow of the Harvard China Fund, Member of the Harvard China Advisory Board and Associate in Research at the Fairbank Center for Chinese Studies.
Between 2011 and 2013, Professor Quelch was Dean, Vice President and Distinguished Professor of International Management at CEIBS, China's leading business school. Between 2001 and 2011, he was the Lincoln Filene Professor of Business Administration and Senior Associate Dean at Harvard Business School, teaching Marketing in the Advanced Management Program. He served as Dean of London Business School from 1998 to 2001. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Unit at Harvard Business School.
Professor Quelch is known for his teaching materials and innovations in pedagogy. Over the past thirty-five years, his case studies have sold over 7 million copies, third highest in HBS history. In 1995, he developed the first HBS interactive CD-ROM exercise (on Intel's advertising budgeting process). In 1999, he developed and presented a series of twelve one-hour programs on Marketing Management for the Public Broadcasting System. He taught "Strategic Marketing Management" to more than twenty classes of the HBS Advanced Management Program and launched an elective course titled "Consumers, Corporations and Public Health" to both MBA and MPH students.
Professor Quelch is the author, co-author or editor of twenty-five books, including Compassionate Management of Mental Health in the Modern Workplace (2018), Choice Matters: How Healthcare Consumers Make Decisions and Why Clinicians and Managers Should Care (2018), Building A Culture of Health: A New Imperative For Business (2016), Consumers, Corporations and Public Health (2016), All Business Is Local (2011), Greater Good: How Good Marketing Makes for Better Democracy (2008), Business Solutions for the Global Poor: Creating Social and Economic Value (2007), The New Global Brands (2006), Global Marketing Management (5th edition, 2006), The Global Market (2005), Cases in Advertising and Promotion Management (4th Edition, 1996) and The Marketing Challenge of Europe (2nd edition, 1992). He has published eighteen articles on marketing strategy issues in the Harvard Business Review and many more in other leading management journals such as McKinsey Quarterly and Sloan Management Review.
Professor Quelch has served as an independent director of twelve publicly listed companies in the USA and UK, including Amerant, Aramark, easyJet, Pepsi Bottling Group, Reebok International and WPP. Currently a non-executive director of Surfin Meta, a fintech, and Mynd.ai, an ed tech. Professor Quelch has also served as a consultant, seminar leader and speaker for firms, industry associations and government agencies in more than sixty countries.
In the area of public service, Professor Quelch served pro bono for almost nine years as Chairman of the Port Authority of Massachusetts. He also served as the Honorary Consul General of Morocco in New England and as Chairman of the British-American Business Council of New England. He is a member of the American Academy of Arts and Sciences and the Council On Foreign Relations. He received the CBE for services to British business in 2011, holds an honorary doctorate from Vietnam National University and was awarded the Ellis Island Medal of Honor in 2020.
Professor Quelch was born in London, United Kingdom. He was educated at Exeter College, Oxford University (BA and MA), the Wharton School of the University of Pennsylvania (MBA), the Harvard School of Public Health (SM) and Harvard Business School (DBA). In addition to the UK and USA, he has lived in Australia, Canada and China.
- Featured Work
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A New Imperative for Business
This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four interconnected areas of corporate impact, it not only discusses the business imperative of promoting a healthier society and improved living conditions worldwide, but also provides guidelines for measuring a company’s population health footprint. Examples, statistics and visuals showcase emerging corporate involvement in public health and underscore the business opportunities available to companies that invest in health. The authors offer a detailed roadmap for optimizing health-promoting actions in a rapidly evolving business and social climate across these core areas:
- Planning and building a culture of health
- Consumer health: How organizations affect the safety, integrity, and healthfulness of the products and services they offer to their customers and end consumers
- Employee health: How organizations affect the health of their employees (e.g., provision of employer-sponsored health insurance, workplace practices and wellness programs)
- Community health: How organizations affect the health of the communities in which they operate and do business
- Environmental Health: How organizations' environmental policies (or lack thereof) affect individual and population health
- Implementing and sustaining a culture of health
Building a Culture of Health clarifies both a mission and a vision for use by MPH and MBA students in health management, professors in schools of public health and business schools, and business leaders and chief medical officers in health care and non-health care businesses.
A Case-Based Approach to Sustainable BusinessThe public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.Why Place Matters More Than Ever in a Global, Virtual WorldToday's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.
The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has.
Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways.
How Good Marketing Makes for Better DemocracyMarketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself. - Books
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- Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017. View Details
- Quelch, John A., and Emily C. Boudreau. Building a Culture of Health: A New Imperative for Business. SpringerBriefs in Public Health. Springer, 2016. View Details
- Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016. View Details
- Quelch, John A., and Katherine E. Jocz. All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World. New York: Portfolio/Penguin, 2012. View Details
- Quelch, John A., and Katherine E. Jocz. Greater Good: How Good Marketing Makes for Better Democracy. Boston: Harvard Business Press, 2008. View Details
- Rangan, V. Kasturi, John A. Quelch, Gustavo Herrero, and Brooke Barton. Business Solutions for the Global Poor: Creating Social and Economic Value. John Wiley & Sons, 2007. View Details
- Quelch, J. A. Readings in Modern Marketing. Hong Kong: Chinese University Press, 2006. (Chinese and Vietnamese translations, 2008.) View Details
- Quelch, John A., and Christopher A. Bartlett. Global Marketing Management. 5th ed. Mason, OH. View Details
- Quelch, J., and Nathalie Laidler-Kylander. The New Global Brands: Managing Non-Governmental Organizations in the 21st Century. Mason, OH: Thomson South-Western, 2006. View Details
- Lal, R., J. Quelch, and V. K. Rangan. Marketing Management. New York: McGraw-Hill, 2005. View Details
- Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005. View Details
- Quelch, John A. and Rohit Deshpandé, eds. The Global Market: Developing a Strategy to Manage Across Borders. San Francisco, CA: Jossey-Bass, 2004. View Details
- Quelch, John A. Cases in Strategic Marketing Management: Business Strategies in Muslim Countries. Upper Saddle River, NJ: Prentice Hall, 2001. View Details
- D'Andrea, Guillermo, and John A. Quelch. Cases in Strategic Marketing Management: Business Strategies in Latin America. Upper Saddle River, NJ: Prentice Hall, 2001. View Details
- Quelch, J. A., and C. A. Bartlett. Global Marketing Management. 4th ed. Reading, MA: Addison-Wesley Publishing Company, 1999. View Details
- Quelch, John A., Siew Meng Leong, Swee Hoon Ang, and Chin Tiong Tan. Cases in Marketing Management and Strategy: An Asia Pacific Perspective. Singapore: Prentice Hall, 1996. View Details
- Quelch, John A. Cases in Product Management. Burr Ridge, IL: Irwin, 1995. View Details
- Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995. View Details
- Quelch, John A., Kamran Kashani, and Sandra Vandermerwe. Cases in European Marketing Management. Burr Ridge, IL: Irwin, 1994. View Details
- Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 4th ed. Burr Ridge, IL: Irwin, 1994. View Details
- Quelch, J. A., R. J. Dolan, and T. Kosnik. Marketing Management. Homewood, IL: Irwin, 1993. View Details
- Smith, N. Craig, and John A. Quelch. Ethics in Marketing. Homewood, IL: Irwin, 1992. View Details
- Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991. View Details
- Quelch, John A., Robert D. Buzzell, and Eric Salama. The Marketing Challenge of Europe 1992. Revised/Paperback ed. Reading, MA: Addison-Wesley Publishing Company, 1991. (French, Italian, Japanese, and Spanish translations, 1992.) View Details
- Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 3rd ed. Homewood, IL: Irwin, 1991. View Details
- Quelch, John A., Robert D. Buzzell, and Eric Salama. The Marketing Challenge of 1992. Reading, MA: Addison-Wesley Publishing Company, 1990. View Details
- Quelch, John A. How to Market to Consumers: 10 Ways to Win. New York, NY: John Wiley & Sons, 1989. View Details
- Quelch, John A. Sales Promotion Management. Englewood Cliffs, NJ: Prentice Hall, 1989. (Japanese translation, 1991.) View Details
- Buzzell, Robert D., and John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading, MA: Addison-Wesley Publishing Company, 1988. (Second edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1992. Third edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1995. Fourth edition, Global Marketing Management with C. Bartlett, 1999.) View Details
- Buzzell, R., J. Quelch, and W. Salmon. Trade Promotion and Food Distribution Costs. Washington, D.C.: Food Marketing Institute, 1987. View Details
- Farris, Paul, and John A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory & Practice. 2nd ed. Melbourne, FL: Krieger Publishing Company, 1987. View Details
- Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 2nd ed. Plano, TX: Business Publications, Inc., 1987. View Details
- DeBruicker, F. Stewart, John A. Quelch, and Scott Ward. Cases in Consumer Behavior. 2nd ed. Englewood Cliffs, NJ: Prentice Hall, 1986. View Details
- Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Readings from Theory to Practice. Homewood, IL: Richard D. Irwin, 1985. View Details
- Shapiro, B. P., R. J. Dolan, and J. Quelch. Marketing Management: Principles, Analysis and Applications. Homewood, IL: Richard D. Irwin, 1985. View Details
- Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Strategy, Planning and Implementation. Homewood, IL: Richard D. Irwin, 1985. View Details
- Farris, Paul W., and J. A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory & Practice. Radnor, PA: Chilton Book Company, 1983. View Details
- Quelch, John A. Marketing Communications in a Changing Environment. Harvard Business School Press, 1983. (Edited compilation of Harvard Business Review articles, No. 14081, Monograph.) View Details
- Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. Plano, TX: Business Publications, Inc., 1983. (2nd edition, 1987. 3rd edition, Homewood, Ill.: Richard D. Irwin, Inc., 1991. 4th edition, Burr Ridge, Ill.: Richard D. Irwin, Inc., 1994.) View Details
- Ash, S., and J. Quelch. The New Videotex Technology and Its Impact on Retailers in Canada. Canada, Dept. of Industry, Trade and Commerce, Technology Branch, Technological Innovation Studies Program Research report. Ottawa, Canada: Canada Ministry of Industry, Trade and Commerce, 1982. View Details
- Journal Articles
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- Gerdeman, Dina, and John A. Quelch. "Food Safety Economics: The Cost of a Sick Customer." Harvard Business School Working Knowledge (May 16, 2016). View Details
- Quelch, John A., Carin-Isabel Knoop, and Amy Gallo. "What to Do for a Struggling Colleague?" Harvard Business Review 94, no. 5 (May 2016): 109–111. View Details
- Quelch, John A. "All Business Is Local." Hafo shang ye ping lun [Harvard Business Review, Chinese edition] (March 2012): 36. View Details
- Quelch, John A., and Katherine E. Jocz. "Mobile Apps: Possibilities and Pitfalls of Location-Based Marketing." Market Leader (Second Quarter 2012), 44–46. View Details
- Quelch, John A., and Katherine E. Jocz. "Respect Your Customers." Leader to Leader, no. 61 (Summer 2011): 36–42. View Details
- Quelch, John A., and Maria Ibanez Gabilondo. "Western Multinationals Expand Into China." Market Leader, no. 50 (Fall 2010): 42–45. View Details
- Quelch, John A., and Katherine E. Jocz. "Government Adoption of Sales Promotions: An Initial Appraisal." Journal of Public Policy & Marketing 29, no. 2 (Fall 2010): 189–203. View Details
- Quelch, John A., and Katherine E. Jocz. "Can Brand Obama Rescue Brand America?" Brown Journal of World Affairs 16, no. 1 (Fall–Winter 2009): 163–178. View Details
- Quelch, John A., and Katherine Jocz. "Six Ways Marketing Can Change The World." IESE Insight, no. 2 (Third Quarter 2009): 58–65. View Details
- Quelch, John A., and Katherine Jocz. "Can Corporate Social Responsibility Survive Recession?" Leader to Leader, no. 53 (Summer 2009): 37–43. View Details
- Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62. View Details
- Quelch, John A., and Katherine E. Jocz. "For The Greater Goods." The American: A Magazine of Ideas 2, no. 6 (November–December 2008): 72–77. View Details
- Quelch, John A., and Katherine Jocz. "Milestones in Marketing." Business History Review 82, no. 4 (Winter 2008): 827–838. View Details
- Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21. View Details
- Quelch, John A., and Katherine Jocz. "An Exploration of Marketing's Impact on Society: A Perspective Linked to Democracy." Journal of Public Policy & Marketing 27, no. 2 (Fall 2008): 202–206. View Details
- Quelch, John A. "Governance in the Public Sector." Directors & Boards 32, no. 4 (Third Quarter 2008): 36–37. View Details
- Cvar, Margeaux, and John A. Quelch. "Which Levers Boost ROI?" Harvard Business Review 85, no. 6 (June 2007): 21–24. View Details
- Laidler-Kylander, Nathalie, John A. Quelch, and Bernard L. Simonin. "Building and Valuing Brands in the Nonprofit Sector." Nonprofit Management & Leadership 17, no. 3 (Spring 2007): 253–277. View Details
- Quelch, John A., and Katherine E. Jocz. "Positioning The Nation State." Place Branding 1, no. 3 (2005): 229–237. View Details
- Quelch, John A., and Brian Harris. "Six Sigma Comes To Marketing." European Business Forum 22 (autumn 2005): 33–35. View Details
- McGovern, Gail J., and John A. Quelch. "Outsourcing Marketing." Harvard Business Review 83, no. 3 (March 2005). View Details
- Quelch, John A., and Gail J. McGovern. "Does the Customer Come First in Your Boardroom?" Leader to Leader, no. 35 (Winter 2005): 28–32. View Details
- McGovern, Gail J., David Court, John A. Quelch, and Blair Crawford. "Bringing Customers Into the Boardroom." Harvard Business Review 82, no. 11 (November 2004): 70–80. View Details
- Holt, Douglas B., John A. Quelch, and Earl Taylor. "How Global Brands Compete." Harvard Business Review 82, no. 9 (September 2004): 68–75. View Details
- Quelch, John A., James E. Austin, and Nathalie Laidler-Kylander. "Mining Gold in Not-for-Profit Brands." Harvard Business Review 82, no. 4 (April 2004): 24. View Details
- Quelch, J., and Douglas B. Holt. "The Post 9/11 Resilience of American Brands." Strategy + Business, no. 34 (Spring 2004): 8–10. View Details
- McGovern, Gail J., and John A. Quelch. "The Fall and Rise of the CMO." Strategy + Business, no. 37 (Winter 2004): 44–51. View Details
- Quelch, John A., and V. Kasturi Rangan. "Profit Globally, Give Globally." Harvard Business Review 81, no. 12 (December 2003): 16–17. (Reprint #F0312B.) View Details
- Quelch, John A. "The Return of the Global Brand." Harvard Business Review 81, no. 8 (August 2003): 22–23. View Details
- Quelch, John A., and Gail J. McGovern. "Put the Customer Back in the Boardroom." Directors & Boards 27, no. 4 (Summer 2003): 87–88. View Details
- Narayandas, Das, John Quelch, and Gordon Swartz. "Prepare Your Company for Global Pricing." MIT Sloan Management Review 42, no. 1 (Fall 2000): 61–70. View Details
- Quelch, John. "Retailing: Confronting the Challenges that Face Bricks-and-Mortar Stores." Harvard Business Review 77, no. 4 (July–August 1999): 162–164. View Details
- Quelch, John A. "Global Brands: Taking Stock." Business Strategy Review 10, no. 1 (Spring 1999): 1–14. View Details
- Quelch, John A., and Helen Bloom. "Ten Steps to a Global Human Resources Strategy." Strategy & Business, no. 14 (First Quarter 1999): 18–29. View Details
- Arnold, David J., and John A. Quelch. "New Strategies in Emerging Markets." MIT Sloan Management Review 40, no. 1 (Fall 1998): 7–20. View Details
- Quelch, John A., and Christine Dinh-Tan. "Country Managers in Transitional Economies: The Case of Vietnam." Business Horizons 41, no. 4 (July–August 1998): 34–40. View Details
- Nueno, Jose Luis, and John A. Quelch. "The Mass Marketing of Luxury." Business Horizons 41, no. 6 (November–December 1998): 61–68. View Details
- Klein, Lisa R., and John A. Quelch. "Business-to-Business Market Making on the Internet." International Marketing Review 14, no. 5 (1997): 345–361. View Details
- Smith, N. Craig, Robert J. Thomas, and John A. Quelch. "A Strategic Approach to Managing Product Recalls." Harvard Business Review 74, no. 5 (September–October 1996): 102–113. View Details
- Austin, James E., W. Cohn, and J. Quelch. "Pathways to Business Success in Sub-Saharan Africa." Journal of African Finance and Economic Development 2, no. 1 (spring 1996): 57–76. View Details
- Quelch, J., and L. Klein. "International Marketing and the Internet." MIT Sloan Management Review 37, no. 3 (Spring 1996): 60–75. View Details
- Quelch, John A., and David Harding. "Brands Versus Private Labels: Fighting to Win." Harvard Business Review 74, no. 1 (January–February 1996): 99–109. View Details
- Quelch, John A., and Helen Bloom. "The Return of the Country Manager." McKinsey Quarterly, no. 2 (1996): 31–43. View Details
- Martinez, Jon I., and John A. Quelch. "Country Managers: The Next Generation." International Marketing Review 13, no. 3 (1996): 43–55. View Details
- Quelch, John A., and David Kenny. "Extend Profits, Not Product Lines." Harvard Business Review 72, no. 5 (September–October 1994): 153–160. View Details
- Quelch, John A., and James E. Austin. "Should Multinationals Invest in Africa?" MIT Sloan Management Review 34, no. 3 (Spring 1993): 107–119. View Details
- Martinez, Jon I., John A. Quelch, and Joseph Ganitsky. "Don't Forget Latin America." MIT Sloan Management Review 33, no. 2 (Winter 1992): 78–92. View Details
- Quelch, John A. "The New Country Managers." McKinsey Quarterly, no. 4 (1992): 155–165. View Details
- Smith, Craig, John A. Quelch, and Gael Simonson. "Responsibility and Responsiveness: Black & Decker Designs a Recall." Design Management Journal 2, no. 4 (Fall 1991): 16–21. View Details
- Ortmeyer, G. K., J. A. Quelch, and W. J. Salmon. "Restoring Credibility to Retail Pricing." MIT Sloan Management Review 33, no. 1 (fall 1991): 55–66. View Details
- Smith, N. Craig, and John A. Quelch. "Pharmaceutical Marketing Practices in the Third World." Special Issue on Quality of Life. Journal of Business Research 23, no. 1 (August 1991): 113–126. View Details
- Quelch, John A., Erich Joachimsthaler, and Jose Luis Nueno. "After the Wall: Marketing Guidelines for Eastern Europe." MIT Sloan Management Review 32, no. 2 (Winter 1991): 82–93. View Details
- Quelch, John A. "1992: Design Strategies to Meet the Challenges in Europe: An Interview with John Quelch." Design Management Journal 1, no. 2 (Summer 1990): 49–53. View Details
- Menezes, M., and J. Quelch. "Leverage Your Warranty Program." MIT Sloan Management Review 31, no. 4 (summer 1990): 69–80. View Details
- Kashani, Kamran, and John A. Quelch. "Can Sales Promotion Go Global?" Business Horizons 33, no. 3 (May–June 1990): 37–43. View Details
- Buzzell, R. D., J. A. Quelch, and W. J. Salmon. "The Costly Bargain of Trade Promotion." Harvard Business Review 68, no. 2 (March–April 1990): 141–149. View Details
- Quelch, John A., and Robert D. Buzzell. "Marketing Moves through EC Crosswords." MIT Sloan Management Review 31, no. 1 (Fall 1989): 63–74. View Details
- Farris, Paul, and John A. Quelch. "In Defense of Price Promotion." MIT Sloan Management Review 29, no. 1 (Fall 1987): 63–70. View Details
- Quelch, John A., Paul Farris, and James Olver. "The Product Management Audit: Design and Survey Findings." Journal of Consumer Marketing 4, no. 3 (Summer 1987): 45–58. View Details
- Quelch, John A. "Marketing the Premium Product." Business Horizons 30, no. 3 (May–June 1987): 38–45. View Details
- Quelch, J., P. Farris, and J. Olver. "Ideas for Action: The Product Management Audit." Harvard Business Review 65, no. 2 (March–April 1987): 30–36. View Details
- Quelch, John A., Scott A. Neslin, and Lois B. Olson. "Opportunities and Risks of Durable Goods Promotion." MIT Sloan Management Review 28, no. 2 (Winter 1987): 27–38. View Details
- Quelch, John A. "Why Not Exploit Dual Marketing?" Business Horizons 30, no. 1 (January–February 1987): 52–60. View Details
- Dhebar, Anirudh, Scott A. Neslin, and John A. Quelch. "Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships." Journal of Retailing 63, no. 4 (Winter 1987): 333–364. View Details
- Quelch, John A., and Edward J. Hoff. "Customizing Global Marketing." Harvard Business Review 64, no. 3 (May–June 1986): 59–68. View Details
- Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." Marketing Science 4, no. 2 (Spring 1985): 147–165. View Details
- Quelch, John A. "How to Build a Product Licensing Program." Harvard Business Review 63, no. 3 (May–June 1985): 186–197. View Details
- Quelch, J., and K. Cannon-Bonventre. "Better Marketing at the Point of Purchase." Harvard Business Review 61, no. 6 (November–December 1983): 162–169. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 63-70, and in no. 5, pp. 300-3ll.) View Details
- Takeuchi, H., and J. Quelch. "Quality Is More than Making a Good Product." Harvard Business Review 61, no. 4 (July–August 1983): l39–l45. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 77-86.) View Details
- Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75. View Details
- Quelch, John A. "It's Time to Make Trade Promotion More Productive." Harvard Business Review 61, no. 3 (May–June 1983): 130–136. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 56-62 and in 18, pp. 86-92.) View Details
- Quelch, John A., and Hirotaka Takeuchi. "Nonstore Marketing: Fast Track or Slow?" Harvard Business Review 59, no. 4 (July–August 1981): 75–84. View Details
- Tedlow, R. S., and John A. Quelch. "Communications Strategy for the Nation-State." Public Relations Journal 37, no. 6 (June 1981): 22–25. View Details
- Quelch, John A., and Stephen B. Ash. "Consumer Satisfaction with Food Products." Food Policy 5, no. 4 (November 1980): 313–318. View Details
- Quelch, J. A. "Hospitals, Consumers and Advertising." Texas Hospitals 36, no. 3 (August 1980): 22–27. (Reprint.) View Details
- Quelch, John A. "Energy Conservation Policies for Builders' Purchases of Domestic Appliances." Energy Policy 8, no. 2 (June 1980): 125–137. View Details
- Quelch, John A. "Marketing Principles and the Future of Preventive Health Care." Milbank Memorial Fund Quarterly. Health and Society 58, no. 2 (Spring 1980): 310–347. View Details
- Quelch, J. A. "Hospitals, Consumers and Advertising." Journal of the Canadian Hospital Association 56, no. 11 (November 1979): 33–36. (Reprint.) View Details
- Quelch, J. A. "Hospitals, Consumers and Advertising." Hospital Trustee 3, no. 4 (July/August 1979): 21–23. (Reprint.) View Details
- Pattison, J., and J. Quelch. "International Perspectives in Bank Marketing." Canadian Banker & ICB Review (June 1979): 34–39. View Details
- Quelch, John A. "The Resource Allocation Process in Nutrition Policy Planning." American Journal of Clinical Nutrition 32, no. 5 (May 1979): 1058–1065. View Details
- Pattison, John C., and John A. Quelch. "Marketing and Distribution Strategies for International Organizations." Intereconomics 14, no. 3 (May–June 1979): 138–144. View Details
- Austin, James E., and J. A. Quelch. "US National Dietary Goals: Food Industry Threat or Opportunity?" Food Policy (May 1979). View Details
- Quelch, J. "Hospitals, Consumers and Advertising." Administrative Briefs of the American College of Hospital Administrators (April 1979): 1–6. View Details
- Quelch, J. "Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach." Journal of Consumer Policy 3, no. 3 (1979): 232–245. View Details
- Pattison, J., and J. Quelch. "Branch Banking Strategies." Bankers' Magazine (January 1979), 21–24. View Details
- Pattison, J., and J. Quelch. "Problems in Eurobond Underwriting." Banker (October 1978): 68–75. View Details
- Clayton, A., and J. Quelch. "Nutrition and the American Consumer: A Survey of Interest Groups." Food Product Development (March 1978): 80–84. View Details
- Quelch, J. "The Role of Nutrition Information in National Nutrition Policy." Nutrition Reviews (November 1977): 289–293. View Details
- Book Chapters, Reports and Conference Proceedings
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- Quelch, John A. "The Builder and Energy Conservation: A New Target for Public Policymakers." In Advances in Consumer Research, Volume 7, edited by Jerry C. Olson, 290–295. Ann Arbor, MI: Association for Consumer Research, 1980. View Details
- Quelch, John A., and Katherine E. Jocz. "Marketing and Democracy." In Handbook of Marketing Strategy, edited by Venkatesh Shankar and Gregory S. Carpenter. Cheltenham, UK: Edward Elgar Publishing, 2012. View Details
- Holt, Douglas B., J. A. Quelch, and Earl Taylor. "Managing the Global Brand: A Typology of Consumer Perceptions." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, 180–201. San Francisco, CA: Jossey-Bass, 2004. View Details
- Quelch, John A. "Foreword." Special Issue on System Dynamics for Policy, Strategy and Management Education. Journal of the Operational Research Society 50, no. 4 (April 1999): 293–294. View Details
- Quelch, J., and S. Ash. "Consumer Satisfaction with Food Products." In World Food Marketing Systems, edited by Erdener Kaynak, 119–126. London: Butterworths, 1986. View Details
- Quelch, John A., and George Yip. "Achieving System Cooperation in Developing the Market for Consumer Videotex." In Marketing in an Electronic Age, edited by Robert D. Buzzell, 279–307. Boston, MA: Harvard Business School Press, 1985. View Details
- Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." In Research on Sales Promotion: Collected Papers. no. 84-104, edited by Katherine E. Jocz, 22–46. Marketing Science Institute Report. Cambridge, MA: Marketing Science Institute, 1984. View Details
- Quelch, John A., Cheri T. Marshall, and Dae R. Chang. "Structural Determinants of Ratios of Promotion and Advertising to Sales." In Research on Sales Promotion: Collected Papers. no. 84-104, edited by Katherine E. Jocz, 83–105. Marketing Science Institute Report. Cambridge, MA: Marketing Science Institute, 1984. View Details
- Quelch, J., and H. Takeuchi. "Non-Store Marketing: Fast Track or Slow?" In Readings and Cases in Basic Marketing, edited by E. Jerome McCarthy, John E. Grashof, and Andrew A. Brogowicz, 178–188 and 45. Homewood, IL: Richard D. Irwin, 1984. View Details
- Quelch, J. "Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective." Report, Marketing Science Institute, Cambridge, MA, August 1982. View Details
- Schmalensee, D., and J. Quelch. "Determinants of Food Consumption in American Households." Marketing Science Institute, Report (December 1982). (Cambridge, Mass., Report 82:112.) View Details
- Ash, S., J. Quelch, and D. Gardiner. "Consumer Satisfaction and Dissatisfaction in the Elderly Market." In More Progress in Consumer Satisfaction/Dissatisfaction Research, edited by R. Day and H. Hunt, 86–96. Bloomington: Indiana University, School of Business, 1981. View Details
- Quelch, J., and S. Ash. "Consumer Satisfaction with Professional Services." In Marketing of Services, edited by W. R. George and J. H. Donnelly, 82–85. Chicago: American Marketing Association, 1981. View Details
- Ash, S., M. Grant, and J. Quelch. "Consumer Satisfaction with Appliances and Personal Care Equipment." In Marketing: Towards Excellence in the Eighties, edited by V. Jones, 289–297. Montreal: Administrative Sciences Association of Canada, 1980. View Details
- Ash, S., C. Duhaime, and J. Quelch. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Marketing: Towards Excellence in the Eighties, edited by V. Jones, 263–279. Montreal: Administrative Sciences Association of Canada, 1980. View Details
- Ash, S., and J. Quelch. "Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities." In Refining the Conceptualization and Measurement of Consumer Satisfaction and Complaining Behavior, edited by H. Hunt and R. Day, 120–130. Bloomington: Indiana University, School of Business, 1980. View Details
- Quelch, J., and S. Ash. "Measuring Consumer Satisfaction and Complaint Behavior: A Study of Financial Services and Insurance." In Marketing into the Eighties, edited by H. Baker and M. Saren, 30–47. Strathclyde, Scotland: University of Strathclyde, 1980. View Details
- Quelch, J., and S. Ash. "Measuring Consumer Satisfaction Through Survey Research." In Controlling the Marketing Effort, edited by J. Carman and E. Langeard, G1–G9. Aix, France: Université d'Aix-Marseille, 1980. View Details
- Kennedy, J., M. Pearce, and J. Quelch. "Consumer Products Warranties: Perspectives and Issues." In Macromarketing: A Canadian Perspective, edited by D. Thompson, 251–272. Chicago: American Marketing Association, 1980. View Details
- Quelch, J. "Consumer Attitudes Towards Affirmative Disclosures of Nutrition Information in Breakfast Cereal Advertising." In Developments in Canadian Marketing. Vol. 1, edited by R. Tamilia, 93–103. Saskatoon, Saskatchewan: Administrative Sciences Association of Canada, 1979. View Details
- Quelch, J., and S. Ash. "Preventive Health Care and Consumer Behavior: Towards a Broader Perspective." In Developments in Canadian Marketing. Vol. 1, edited by R. Tamilia, 104–115. Saskatoon, Saskatchewan: Administrative Sciences Association of Canada, 1979. View Details
- Quelch, J., and M. Pearce. "Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners." In Consumerism, Public Policy, and Consumer Protection, edited by M. Baker and T. Tixier, 349–364. London: Social Science Research Council, 1979. View Details
- Hardy, K., J. Quelch, I. Spencer, and H. Munro. "The Effects of Increased Choice on Television Viewing Behavior." In Developments in Canadian Marketing. Vol. 1, edited by R. Tamilia, 32–41. Saskatoon, Saskatchewan: Administrative Sciences Association of Canada, 1979. View Details
- Quelch, J., and P. Thirkell. "Builders as Consumers: Their Role in Residential Sector Energy Conservation." In Changing Energy Use Futures, edited by R. Fazzolare and C. Smith, 1412–1419. New York: Pergamon Press, 1979. View Details
- Hardy, K., J. Quelch, I. Spencer, and H. Munro. "The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study." In Developments in Marketing Science. Vol. 2, edited by H. Gitlow and E. Wheatley, 114–118. Miami, FL: Academy of Marketing Science, 1979. View Details
- Quelch, J. "The Application of Information Display Research." Marketing Science Institute, Report (August 1978). (Technical Report.) View Details
- Quelch, John A. "Behavioral and Attitudinal Measures of the Relative Importance of Product Attributes: The Case of Cold Breakfast Cereals." Marketing Science Institute, Report (August 1978). (Preliminary Research Report.) View Details
- Quelch, J. "Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States." In Marketing 1978, edited by J. M. Boisvert and R. Savitt, 241–249. London: Administrative Sciences Association of Canada, 1978. View Details
- Austin, James E., J. A. Quelch, Joe R. D'Cruz, and Edward T. Popper. "The Marketing Factor for Nonconventional-Protein Products." Chap. 9 in Protein Resources and Technology, edited by Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, 111–135. Westport, CT: AVI Publishing Company, 1978. View Details
- Quelch, J., and A. Clayton. "Nutrition and the American Consumer: A Survey of Interest Groups." Special Report. Marketing Science Institute, Report (November 1977). View Details
- Opinion and Commentary
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- Quelch, John A. "Health Insurance Mergers Put Consumers Last." The Hill (June 24, 2016). (Opinion.) View Details
- Quelch, John A. "Will Business Schools Last?" In The World in 2001, edited by Dudley Fishburn, 117. London: Economist Group, 2000. View Details
- Quelch, John A. "Too Much Stuff." In The World in 2003, edited by Dudley Fishburn, 62. London: Economist Group, 2002. View Details
- Quelch, John A. "Why Brexit Is a Big Deal." Harvard Business School Working Knowledge (June 24, 2016). (Republished by Forbes.com on June 24, 2016 at: http://www.forbes.com/sites/hbsworkingknowledge/2016/06/24/why-brexit-is-a-big-deal/#2c5e5c587297.) View Details
- Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.) View Details
- Quelch, John A. "Can Brand Trump Win a Presidency?" Harvard Business School Working Knowledge (June 7, 2016). (Republished by Forbes.com on June 7, 2016.) View Details
- Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016). View Details
- Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016). View Details
- Quelch, John A. "World Health Organization Lacks Leadership to Combat Pandemics." Harvard Business School Working Knowledge (May 20, 2016). View Details
- Quelch, John A., and Maria Ibanez Gabilondo. "Western Retailers Are Making Strategic Inroads." South China Morning Post (August 24, 2010). View Details
- Quelch, John A. "Marketing Strategies For Growth In China." China Daily (U.S. edition) (July 5, 2010), 7. View Details
- Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009). View Details
- Quelch, John A. "Where Cash for Clunkers Ran Off the Road." Harvard Business School Working Knowledge (August 26, 2009). View Details
- Quelch, John A., and Katherine E. Jocz. "A Marketing Manifesto to Address China's Consumers Far and Wide." Financial Times (December 28, 2009), 10. View Details
- Deighton, John A., and John A. Quelch. "Internet Economy: Valuing the Web's Economic Impact." Advertising Age (June 24, 2009). View Details
- Quelch, John A., and Katherine E. Jocz. "Research May Be Costly, but It's Critical." Advertising Age 80, no. 17 (May 11, 2009): 24. View Details
- Quelch, John A. "Massport: Government That Works." CommonWealth (April 15, 2009), 91–92. View Details
- Quelch, John A. "Why CMOs Are Gaining Ground In This Recession." Advertising Age (March 10, 2009), 20. View Details
- Quelch, John A., and Katherine E. Jocz. "Keeping A Keen Eye On Consumer Behaviour." Special Issue on Managing In A Downturn. Financial Times Suppl. (February 6, 2009): 2–3. View Details
- Quelch, John A. "Marketing Your Way Through a Recession." Harvard Business School Working Knowledge (March 8, 2008). View Details
- Quelch, John A. "Rebuilding America—Now." Boston Business Journal (December 5, 2008). View Details
- Quelch, John A. "Redefining the American Dream." Washington Times (October 31, 2008). View Details
- Quelch, John A., and Katherine E. Jocz. "Can China Manage Its Image?" Criticaleye 17 (October 2008): 16–20. View Details
- Quelch, John A., and Katherine E. Jocz. "Negative Ad Power." HBS Alumni Bulletin 84, no. 3 (September 2008): 47. View Details
- Quelch, John A. "9/11 Victims Recalled As Names, Not Numbers." Boston Herald (September 11, 2008), 25. View Details
- Quelch, John A., and Katherine E. Jocz. "Marketing, Much Like Democracy, Is Good For You (Yes, Really)." Advertising Age 79, no. 6 (February 11, 2008). View Details
- Quelch, John A. "Low Road of Negative Ads." Washington Times (May 11, 2008). View Details
- Quelch, John A. "Brands Act Local to Woo a Billion Chinese Consumers." Financial Times (August 11, 2008), 12. View Details
- Quelch, John A. "How To Spot a Chief Executive Who Is Going Off the Rails." Sunday Times (August 31, 2008). View Details
- Quelch, John A. "Family First In Tough Marketing Times." FT.com (February 17, 2008). View Details
- Quelch, John A., and Gail J. McGovern. "Boards Must Measure Marketing Effectiveness." Directors & Boards 30, no. 3 (Second Quarter 2006): 53–56. View Details
- McGovern, Gail J., and John A. Quelch. "Directors from Academia Can Fill Gaps in Talent." Directors & Boards 30, no. 4 (Third Quarter 2006): 16. View Details
- McGovern, G., and John A. Quelch. "The Lamentable Law of Marketing Management." The Point (February 2005), 7–12. View Details
- Quelch, John A. "Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of." Independent (London) (August 14, 2005). View Details
- Quelch, John A. "Universities and the War on Terror." Washington Times (August 24, 2005). View Details
- Quelch, John A. "Expert View: America's Big-Hitters Must Stop Playing Hardball." Independent (London) (September 4, 2005), 8. View Details
- Quelch, John A. "How Soft Power Is Winning Hearts, Minds and Influence." Financial Times (October 10, 2005), 17. View Details
- Quelch, John A. "Ambidextrous Marketing." Wall Street Journal (October 11, 2005). View Details
- Quelch, John A., and William Wilson. "How To Protect Against Marketing Fraud." Market Leader, no. 31 (Winter 2005): 18–19. View Details
- McGovern, Gail J., and John A. Quelch. "Sarbox Still Putting the Squeeze on Marketing." Viewpoint. Advertising Age 76, no. 38 (September 19, 2005): 28. View Details
- Quelch, John A. "A New Agenda For Business Schools." Chronicle of Higher Education (December 2, 2005): B 19. View Details
- Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004). View Details
- Quelch, John A. "Case Study: Global Brands." The Times (London) (September 23, 2004). View Details
- Quelch, John A., and Katherine E. Jocz. "Politics Meets Marketing In America's Presidential Race." Criticaleye (December 2004). View Details
- Quelch, John A. "The Best Will Be Drawn to the U.S." The Times (London) (December 6, 2004). View Details
- Holt, Douglas B., J. A. Quelch, and E. Taylor. "How Model Behaviour Brings Market Power." Financial Times (August 23, 2004), 9. View Details
- Quelch, J. "Experiential Marketing." Diamond Hābādo bijunesu [Diamond Harvard Business Review] (March 2003): 7. View Details
- Quelch, John A. "Massport Is Blazing A Trail For Corporate America." Boston Business Journal 23, no. 11 (April 18, 2003): 45. View Details
- Quelch, John. "As the Global Brands Retrench, a New Force Is Gathering in the East." Independent (London) (May 4, 2003), B8–B9. View Details
- Quelch, John. "Vive La Difference? Native New Yorker Can't Deliver Bon Mots." Independent (London) (June 15, 2003), B7. View Details
- Quelch, John A. "Against the Grain: Why Uncle Sam's Touch of the Uncle Ben's Left the Arab Street Cold." Independent (London) (July 27, 2003), 7. View Details
- Quelch, J. "Step Forward the Smart-Trousered Philanthropists." Independent (London) (September 28, 2003), 5. View Details
- Quelch, John A., and Gail J. McGovern. "Rediscover Your Customers." European Business Forum, no. 15 (autumn 2003): 91. View Details
- Quelch, J. "War Is Challenging Broadcasters and Advertisers." Independent (London) (April 6, 2003), 5. View Details
- McGovern, Gail J., and John Quelch. "A Plea to Boards to Shift Focus Back to the Customer." Corporate Secretary (August/September 2003), 13. View Details
- Quelch, John. "In My Opinion: Let the Market Shape Higher Education." Management Today (March 2001), 18. View Details
- Quelch, J. "Why Europe Has Some Catching Up to Do." European Business Forum, no. 7 (autumn 2001): 6–7. View Details
- Quelch, J. "Strategies for Recession." Financial Times (October 22, 2001), 10. View Details
- Quelch, John. "Slice of American Pie." The Guardian (February 16, 2000), 23. View Details
- Quelch, J. "Business Strategies for the Middle East." Gulf Marketing Review (November 2000), 81–84. View Details
- Quelch, John. "Global Village People." World Link 12, no. 1 (January–February 1999): 55–56. View Details
- Quelch, J. "Futuro Compartido." Gestión (Argentina) 4, no. 3 (May–June 1999). View Details
- Quelch, John. "Charity and Competitiveness." Tax Journal, no. 509 (July 19, 1999): 14. View Details
- Quelch, John, and William Conner. "Cost of Giving." The Guardian (September 8, 1999), B41. View Details
- Quelch, John A. "Changing Role of Country Managers." International Business 6, no. 7 (July 1993): 83–84. View Details
- HBS Blog Posts
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- Quelch, John A. "Creating A Culture of Health." Building A Culture of Health - John A. Quelch (blog). May 31, 2016. http://johnquelch.org/creating-a-culture-of-health/. View Details
- Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/. View Details
- Quelch, John A. How to Price US Citizenship (blog). Harvard Business Online—Marketing Know:How. November 5, 2009. https://hbr.org/2009/11/how-to-price-us-citizenship. View Details
- Quelch, John A. "How GM's Chairman Aims to Please." Harvard Business Online—Marketing Know:How (blog). October 15, 2009. https://hbr.org/2009/10/how-gms-chairman-aims-to-pleas. View Details
- Quelch, John A. "How Corporate Responsibility Can Survive the Recession." Harvard Business Online—Marketing Know:How (blog). September 22, 2009. https://hbr.org/2009/09/how-corporate-responsibility-c. View Details
- Quelch, John A. "How (Not) to Complain." Harvard Business Online—Marketing Know:How (blog). September 17, 2009. https://hbr.org/2009/09/how-not-to-complain. View Details
- Quelch, John A. "How Harvard Licensed its Brand." Harvard Business Online—Marketing Know:How (blog). September 9, 2009. https://hbr.org/2009/09/how-harvard-licensed-its-brand. View Details
- Quelch, John A. "How Cash for Clunkers Failed American Taxpayers." Harvard Business Online—Marketing Know:How (blog). August 21, 2009. https://hbr.org/2009/08/how-cash-for-clunkers-failed-a. View Details
- Quelch, John A. "How to Value the Advertising-Supported Internet." Harvard Business Online—Marketing Know:How (blog). June 29, 2009. https://hbr.org/2009/06/how-to-value-the-advertisingsu/. View Details
- Quelch, John A. "How Michael Jackson Became a Brand Icon." Harvard Business Online—Marketing Know:How (blog). June 26, 2009. https://hbr.org/2009/06/how-michael-jackson-became-a-b. View Details
- Quelch, John A. "How to Use Market Research in a Recession." Harvard Business Online—Marketing Know:How (blog). May 18, 2009. https://hbr.org/2009/05/how-to-use-market-research-in/. View Details
- Quelch, John A. "How Governments Can Boost Consumption." Harvard Business Online—Marketing Know:How (blog). May 4, 2009. https://hbr.org/2009/05/how-governments-can-boost-cons. View Details
- Quelch, John A. "How Financial Brands Should Market In a Recession." Harvard Business Online—Marketing Know:How (blog). April 15, 2009. https://hbr.org/2009/04/how-financial-brands-should-ma. View Details
- Quelch, John A. "How Consumers Drive American Innovation." Harvard Business Online—Marketing Know:How (blog). March 31, 2009. https://hbr.org/2009/03/how-consumers-drive-american-i. View Details
- Quelch, John A. "How Marketers Should Plan For Recovery." Harvard Business Online—Marketing Know:How (blog). March 11, 2009. https://hbr.org/2009/03/how-marketers-should-plan-for. View Details
- Quelch, John A. "How CMOs Should Function in a Recession." Harvard Business Online—Marketing Know:How (blog). February 23, 2009. https://hbr.org/2009/02/how-cmos-should-function-in-a. View Details
- Quelch, John A. "How Starbucks' Via Helps its Consumers Fight the Recession." Harvard Business Online—Marketing Know:How (blog). February 18, 2009. https://hbr.org/2009/02/how-starbucks-via-helps-consum. View Details
- Quelch, John A. "How Marketing Succeeded (But Still Fails To Impress)." Harvard Business Online—Marketing Know:How (blog). February 3, 2009. https://hbr.org/2009/02/how-marketing-succeeded-but-st. View Details
- Quelch, John A. "How General Motors Violated Your Trust." Harvard Business Online—Marketing Know:How (blog). December 11, 2008. https://hbr.org/2008/12/how-general-motors-violated-yo. View Details
- Quelch, John A. "How Better Marketing Elected Barack Obama." Harvard Business Online—Marketing Know:How (blog). November 5, 2008. https://hbr.org/2008/11/how-better-marketing-elected-b. View Details
- Quelch, John A. "How Marketing the American Dream Caused Our Economic Crisis." Harvard Business Online—Marketing Know:How (blog). October 27, 2008. https://hbr.org/2008/10/the-current-economic-crisis-ha. View Details
- Quelch, John A. "How Recession Will Accelerate Consumer Downsizing." Harvard Business Online—Marketing Know:How (blog). October 15, 2008. https://hbr.org/2008/10/how-recession-will-accelerate. View Details
- Quelch, John A. "How to Create A Blockbuster." Harvard Business Online—Marketing Know:How (blog). September 1, 2008. https://hbr.org/2008/09/how-to-create-a-blockbuster. View Details
- Quelch, John A. "How to Market in a Recession." Harvard Business Online—Marketing Know:How (blog). September 24, 2008. https://hbr.org/2008/09/how-to-market-in-a-recession. View Details
- Quelch, John A. "How CEOs Should Work With Customers." Harvard Business Online—Marketing Know:How (blog). September 22, 2008. https://hbr.org/2008/09/how-ceos-should-work-with-cust. View Details
- Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi. View Details
- Quelch, John A. "How Starbucks' Growth Destroyed Brand Value." Harvard Business Online—Marketing Know:How (blog). July 2, 2008. https://hbr.org/2008/07/how-starbucks-growth-destroyed. View Details
- Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price. View Details
- Quelch, John A. "How Negative Advertising Works (And When it Doesn't)." Harvard Business Online—Marketing Know:How (blog). May 12, 2008. https://hbr.org/2008/05/how-negative-advertising-works. View Details
- Quelch, John A. "How Companies Should Play the Olympics." Harvard Business Online—Marketing Know:How (blog). April 21, 2008. https://hbr.org/2008/04/how-companies-should-play-the. View Details
- Quelch, John A. "How to Penetrate the US Market." Harvard Business Online—Marketing Know:How (blog). March 31, 2008. https://hbr.org/2008/03/how-to-penetrate-the-us-market. View Details
- Quelch, John A. "How to Control the Middle of the Market." Harvard Business Online—Marketing Know:How (blog). March 10, 2008. https://hbr.org/2008/03/how-to-control-midfield. View Details
- Quelch, John A. "How Marketing Helps Democracy." Harvard Business Online—Marketing Know:How (blog). January 31, 2008. https://hbr.org/2008/01/how-marketing-helps-democracy-1. View Details
- Quelch, John A. "Advertising Companies Will Learn to Love Google." Harvard Business Online—Marketing Know:How (blog). December 26, 2007. https://hbr.org/2007/12/advertising-companies-will-lea. View Details
- Quelch, John A. "Customers Demand and Deserve Respect." Harvard Business Online—Marketing Know:How (blog). December 17, 2007. https://hbr.org/2007/12/what-i-learned-from-you-2/. View Details
- Quelch, John A. "How To Avoid the Commodity Trap." Harvard Business Online—Marketing Know:How (blog). December 13, 2007. https://hbr.org/2007/12/how-to-avoid-the-commodity-tra. View Details
- Quelch, John A. "How To Build a B2B Brand." Harvard Business Online—Marketing Know:How (blog). Harvard Business Online—Marketing Know:How. November 20, 2007. https://hbr.org/2007/11/how-to-build-a-b2b-brand-1. View Details
- Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing. View Details
- Quelch, John A. "How to Build A Global Brand." Harvard Business Online—Marketing Know:How (blog). October 16, 2007. https://hbr.org/2007/10/how-to-build-a-global-brand. View Details
- Quelch, John A. "How To Brand an Ingredient." Harvard Business Online—Marketing Know:How (blog). October 8, 2007. https://hbr.org/2007/10/how-to-brand-an-ingredient-1. View Details
- Quelch, John A. "How to Be a Customer." Harvard Business Online—Marketing Know:How (blog). September 18, 2007. http://hbswk.hbs.edu/item/how-to-be-a-customer. View Details
- Quelch, John A. "How Brand China Can Succeed." Harvard Business Online—Marketing Know:How (blog). September 12, 2007. http://hbswk.hbs.edu/item/how-brand-china-can-succeed. View Details
- Quelch, John A. "How To Profit from Scarcity." Harvard Business Online—Marketing Know:How (blog). August 31, 2007. http://hbswk.hbs.edu/item/how-to-profit-from-scarcity. View Details
- Quelch, John A. "How To Run A Recall." Harvard Business Online—Marketing Know:How (blog). August 22, 2007. https://hbr.org/2007/08/how-to-run-a-recall/. View Details
- Cases and Teaching Materials
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- Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 920-565, April 2020. View Details
- Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 920-566, April 2020. View Details
- Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky (Brief Case)." Harvard Business School Teaching Note 920-564, April 2020. View Details
- Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky." Harvard Business School Brief Case 920-563, April 2020. View Details
- Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 919-524, May 2019. View Details
- Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 919-523, May 2019. View Details
- Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note (Brief Case)." Harvard Business School Teaching Note 919-522, May 2019. View Details
- Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)." Harvard Business School Brief Case 919-521, May 2019. View Details
- Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 919-516, November 2018. View Details
- Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 919-515, November 2018. View Details
- Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Teaching Note (Brief Case)." Harvard Business School Teaching Note 919-514, November 2018. View Details
- Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018. View Details
- Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 919-504, September 2018. View Details
- Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 919-503, September 2018. View Details
- Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth (Brief Case)." Harvard Business School Teaching Note 919-502, September 2018. View Details
- Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth." Harvard Business School Brief Case 919-501, September 2018. View Details
- Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 918-550, June 2018. View Details
- Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 918-549, June 2018. View Details
- Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion (Brief Case)." Harvard Business School Teaching Note 918-548, June 2018. View Details
- Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion." Harvard Business School Brief Case 918-547, June 2018. View Details
- Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth? Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 918-530, May 2018. View Details
- Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth? Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 918-529, May 2018. View Details
- Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth? (Brief Case)." Harvard Business School Teaching Note 918-528, May 2018. View Details
- Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth?" Harvard Business School Brief Case 918-527, May 2018. View Details
- Quelch, John A., and Irene Lu. "Wells Fargo & Co.: Respect Your Customers (B)." Harvard Business School Supplement 517-132, June 2017. View Details
- Quelch, John A., and Irene Lu. "Wells Fargo & Co.: Respect Your Customers (A)." Harvard Business School Case 517-131, June 2017. View Details
- Quelch, John A., Irene Lu, and Emily Boudreau. "23andMe: Genetic Testing for Consumers (C)." Harvard Business School Supplement 517-129, June 2017. View Details
- Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Case 517-054, November 2016. View Details
- Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (B)." Harvard Business School Supplement 517-128, June 2017. View Details
- Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (A)." Harvard Business School Case 517-127, June 2017. View Details
- Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Teaching Note 517-126, June 2017. View Details
- Quelch, John, and Leila Roumani. "American Family Care." Harvard Business School Case 517-122, June 2017. View Details
- Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 917-530, June 2017. View Details
- Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 917-529, June 2017. View Details
- Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally (Brief Case)." Harvard Business School Teaching Note 917-528, June 2017. View Details
- Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017. View Details
- Quelch, John A., and James T. Kindley. "Magellan Boatworks, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 917-550, June 2017. View Details
- Quelch, John A., and James T. Kindley. "Magellan Boatworks, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 917-549, June 2017. View Details
- Quelch, John A., and James T. Kindley. "Magellan Boatworks (Brief Case)." Harvard Business School Teaching Note 917-548, June 2017. View Details
- Quelch, John A., and James T. Kindley. "Magellan Boatworks." Harvard Business School Brief Case 917-547, June 2017. View Details
- Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 917-526, March 2017. View Details
- Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 917-525, March 2017. View Details
- Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision (Brief Case)." Harvard Business School Teaching Note 917-524, March 2017. View Details
- Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision." Harvard Business School Brief Case 917-523, March 2017. View Details
- Quelch, John A., and Emily C. Boudreau. "Access Health CT: Marketing Affordable Care (B)." Harvard Business School Supplement 517-070, December 2016. View Details
- Quelch, John A., and Emily C. Boudreau. "Implementing a Culture of Health." Harvard Business School Case 516-112, May 2016. View Details
- Quelch, John A., and Emily C. Boudreau. "Building a Culture of Health." Harvard Business School Case 516-073, June 2016. View Details
- Quelch, John A. "Merieux NutriSciences: Marketing Food Safety Testing." Harvard Business School Teaching Note 516-061, January 2016. View Details
- Quelch, John A., and Emily C. Boudreau. "Environmental Health." Harvard Business School Case 516-077, February 2016. (Revised May 2016.) View Details
- Quelch, John A., and Emily C. Boudreau. "Community Health." Harvard Business School Case 516-075, February 2016. (Revised May 2016.) View Details
- Quelch, John A., and Emily C. Boudreau. "Consumer Health." Harvard Business School Case 516-076, February 2016. (Revised May 2016.) View Details
- Quelch, John A., and Emily C. Boudreau. "Employee Health." Harvard Business School Case 516-074, February 2016. (Revised May 2016.) View Details
- Quelch, John A. "AIP Healthcare Japan: Investing in Japan's Retirement Home Market." Harvard Business School Teaching Note 515-110, June 2015. View Details
- Quelch, John A., and Qing Xia. "AIP Healthcare Japan: Investing in Japan's Retirement Home Market." Harvard Business School Case 515-102, May 2015. (Revised September 2015.) View Details
- Quelch, John A. "Carolinas HealthCare System: Consumer Analytics." Harvard Business School Teaching Note 515-111, June 2015. View Details
- Quelch, John A., and Margaret L. Rodriguez. "Carolinas HealthCare System: Consumer Analytics." Harvard Business School Case 515-060, April 2015. View Details
- Quelch, John A. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Teaching Note 515-112, June 2015. (Revised May 2017.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.) View Details
- Quelch, John A., and Carin-Isabel Knoop. "DPDHL Group: Employee Safety and Wellbeing." Harvard Business School Case 516-049, October 2015. View Details
- Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015. View Details
- Quelch, John A., and Sunru Yong. "Eco7: Launching a New Motor Oil (Brief Case)." Harvard Business School Teaching Note 916-508, September 2015. View Details
- Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 916-510, September 2015. View Details
- Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 916-509, September 2015. View Details
- Quelch, John A., and Sunru Yong. "Ethiopia: An Emerging Market Opportunitiy? Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 915-503, June 2015. View Details
- Quelch, John A., and Sunru Yong. "Ethiopia: An Emerging Market Opportunity?" Harvard Business School Brief Case 915-501, June 2015. View Details
- Quelch, John A., and Sunru Yong. "Ethiopia: An Emerging Market Opportunity? (Brief Case)." Harvard Business School Teaching Note 915-502, June 2015. View Details
- Quelch, John A., and Margaret L. Rodriguez. "Merieux NutriSciences: Marketing Food Safety Testing." Harvard Business School Case 516-024, September 2015. (Revised May 2017.) View Details
- Quelch, John A. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Teaching Note 515-113, June 2015. (Revised May 2017.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Case 515-052, May 2015. (Revised September 2015.) View Details
- Quelch, John A. "Rana Plaza (C): Primark and Victim Compensation." Harvard Business School Teaching Note 516-019, August 2015. View Details
- Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza (C): Primark and Victim Compensation." Harvard Business School Supplement 516-014, August 2015. (Revised March 2016.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (A)." Harvard Business School Case 514-086, January 2014. (Revised June 2014.) View Details
- Quelch, John A. "23andMe: Genetic Testing for Consumers (A) and (B)." Harvard Business School Teaching Note 514-106, March 2014. (Revised April 2014.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (B)." Harvard Business School Supplement 514-095, January 2014. (Revised June 2014.) View Details
- Quelch, John A. "Access Health CT: Marketing Affordable Care (A) & (B)." Harvard Business School Teaching Note 515-014, September 2014. (Revised January 2017.) View Details
- Quelch, John A., and Michael Norris. "Access Health CT: Marketing Affordable Care (A)." Harvard Business School Case 514-119, June 2014. (Revised November 2016.) (Title updated to reflect publication of (B) case.) View Details
- Quelch, John A. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Teaching Note 514-100, January 2014. (Revised March 2014.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Case 514-057, January 2014. (Revised March 2014.) View Details
- Quelch, John A., and Alisa Zalosh. "CleanSpritz." Harvard Business School Brief Case 914-537, January 2014. View Details
- Quelch, John A., and Alisa Zalosh. "CleanSpritz (Brief Case)." Harvard Business School Teaching Note 914-538, January 2014. View Details
- Quelch, John A., and Alisa Zalosh. "CleanSpritz, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 914-540, January 2014. View Details
- Quelch, John A. "CleanSpritz, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 914-539, January 2014. View Details
- Quelch, John A., and Alisa Zalosh. "Crescent Pure." Harvard Business School Brief Case 915-539, September 2014. View Details
- Quelch, John A., and Alisa Zalosh. "Crescent Pure (Brief Case)." Harvard Business School Teaching Note 915-540, September 2014. View Details
- Quelch, John A. "Demarketing Soda in New York City." Harvard Business School Teaching Note 514-052, March 2014. (Revised May 2014.) View Details
- Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A)." Harvard Business School Case 514-079, January 2014. (Revised June 2014.) View Details
- Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)." Harvard Business School Teaching Note 514-082, January 2014. View Details
- Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.) View Details
- Quelch, John. "Dumb Ways To Die: Advertising Train Safety (C)." Harvard Business School Supplement 514-081, January 2014. (Revised June 2014.) View Details
- Quelch, John A. "E-Cigarettes: Marketing Versus Public Health." Harvard Business School Teaching Note 514-108, March 2014. View Details
- Quelch, John A. "Fresno's Social Impact Bond for Asthma." Harvard Business School Teaching Note 515-031, November 2014. (Revised May 2017.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "Fresno's Social Impact Bond for Asthma." Harvard Business School Case 515-028, September 2014. (Revised May 2017.) View Details
- Quelch, John, and Margaret L. Rodriguez. "GlaxoSmithKline in China (C)." Harvard Business School Supplement 514-092, January 2014. (Revised January 2014.) (This case is a follow up to GlaxoSmithKline (A), 514049 and GlaxoSmithKline (B), 514050.) View Details
- Quelch, John A. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Teaching Note 515-021, July 2014. (Revised February 2015.) View Details
- Quelch, John A., and Carin-Isabel Knoop. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Case 514-112, June 2014. (Revised September 2014.) View Details
- Quelch, John A. "Marketing Marijuana in Colorado." Harvard Business School Teaching Note 515-048, November 2014. View Details
- Quelch, John A., and David Lane. "Marketing Marijuana in Colorado." Harvard Business School Case 515-009, September 2014. (Revised November 2014.) View Details
- Quelch, John A., and Carin-Isabel Knoop. "Mental Health and the American Workplace." Harvard Business School Background Note 515-062, November 2014. (Revised March 2016.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "Note on Mobile Healthcare." Harvard Business School Background Note 514-122, April 2014. (Revised January 2015.) View Details
- Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (A)." Harvard Business School Case 515-007, September 2014. (Revised February 2015.) View Details
- Quelch, John A. "Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)." Harvard Business School Teaching Note 515-047, October 2014. (Revised May 2017.) View Details
- Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (B)." Harvard Business School Supplement 515-008, September 2014. View Details
- Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza: Workplace Safety In Bangladesh (A) and (B)." Harvard Business School Teaching Note 514-062, January 2014. (Revised February 2014.) View Details
- Quelch, John A. "Royal Caribbean Cruises Ltd.: Safety, Environment and Health." Harvard Business School Teaching Note 514-101, March 2014. View Details
- Quelch, John A., and Margaret L. Rodriguez. "Royal Caribbean Cruises Ltd.: Safety, Environment and Health." Harvard Business School Case 514-069, February 2014. (Revised June 2014.) View Details
- Quelch, John A. "The Slingshot: Improving Water Access." Harvard Business School Teaching Note 514-109, February 2014. View Details
- Quelch, John A. "Vaxess Technologies, Inc." Harvard Business School Teaching Note 515-013, July 2014. View Details
- Quelch, John A., and Margaret L. Rodriguez. "Vaxess Technologies, Inc." Harvard Business School Case 514-107, May 2014. (Revised January 2015.) View Details
- Quelch, John A. "Vision 2020: Takeda and the Vaccine Business." Harvard Business School Teaching Note 514-105, June 2014. (Revised May 2017.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "Vision 2020: Takeda and the Vaccine Business." Harvard Business School Case 514-084, March 2014. (Revised December 2014.) View Details
- Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning." Harvard Business School Brief Case 913-545, January 2013. View Details
- Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning (Brief Case)." Harvard Business School Teaching Note 913-546, January 2013. View Details
- Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 913-547, January 2013. View Details
- Quelch, John A., Margaret L. Rodriguez, Carin-Isabel Knoop, and Christine Snively. "Demarketing Soda in New York City." Harvard Business School Case 514-003, October 2013. (Revised June 2014.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "E-Cigarettes: Marketing Versus Public Health." Harvard Business School Case 514-059, November 2013. (Revised June 2014.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "GlaxoSmithKline in China (A)." Harvard Business School Case 514-049, November 2013. View Details
- Quelch, John A. "GlaxoSmithKline In China (A), (B) and (C)." Harvard Business School Teaching Note 514-051, November 2013. (Revised January 2014.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "GlaxoSmithKline in China (B)." Harvard Business School Supplement 514-050, November 2013. (Revised September 2015.) View Details
- Quelch, John A., and Diane Badame. "Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?" Harvard Business School Brief Case 914-501, July 2013. View Details
- Quelch, John A., and Diane Badame. "Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? (Brief Case)." Harvard Business School Teaching Note 914-502, July 2013. View Details
- Quelch, John A., and Diane Badame. "Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 914-504, July 2013. View Details
- Quelch, John A., and Diane Badame. "Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 914-503, July 2013. View Details
- Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza: Workplace Safety In Bangladesh (A)." Harvard Business School Case 514-034, September 2013. (Revised June 2014.) View Details
- Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza: Workplace Safety in Bangladesh (B)." Harvard Business School Supplement 514-035, September 2013. (Revised June 2014.) View Details
- Quelch, John A., Margaret L. Rodriguez, and Carin-Isabel Knoop. "The Slingshot: Improving Water Access." Harvard Business School Case 514-007, October 2013. (Revised January 2015.) View Details
- Quelch, John A. "BBC America Showreel, Fall 2007." Harvard Business School Video Supplement 511-706, January 2011. View Details
- Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011. View Details
- Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)." Harvard Business School Teaching Note 114-250, January 2011. View Details
- Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning, Faculty Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-253, January 2011. View Details
- Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-252, January 2011. View Details
- Quelch, John A., and Alisa Zalosh. "Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 114-352, October 2011. (Revised March 2012.) View Details
- Quelch, John A., and Alisa Zalosh. "Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 114-356, October 2011. (Revised March 2012.) View Details
- Quelch, John A. "Interview with John Smith, CEO, BBC Worldwide." Harvard Business School Video Supplement 511-704, January 2011. View Details
- Quelch, John A. "John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007." Harvard Business School Video Supplement 511-705, January 2011. View Details
- Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors." Harvard Business School Brief Case 114-296, June 2011. View Details
- Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors (Brief Case)." Harvard Business School Teaching Note 114-297, June 2011. View Details
- Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors, Faculty Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 114-299, June 2011. View Details
- Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-298, June 2011. View Details
- Quelch, John A., S. Ramakrishna Velamuri, and Shengjun Liu. "CEIBS: A Global Business School Made in China." Harvard Business School Case 510-088, May 2010. View Details
- Quelch, John A., and Lisa D. Donovan. "Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)." Harvard Business School Teaching Note 104-551, May 2010. View Details
- Quelch, John A., and Lisa D. Donovan. "Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Instructor Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-553, May 2010. View Details
- Quelch, John A., and Lisa D. Donovan. "Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-554, May 2010. View Details
- Quelch, John A., and Lisa D. Donovan. "Flare Fragrances Company, Inc: Analyzing Growth Opportunities." Harvard Business School Brief Case 104-550, May 2010. View Details
- Quelch, John A., and Katherine Jocz. "Google in China (A)." Harvard Business School Case 510-071, January 2010. (Revised April 2010.) View Details
- Quelch, John A. "Google in China (B)." Harvard Business School Supplement 510-110, April 2010. (Revised March 2011.) View Details
- Quelch, John A. "Google in China (C)." Harvard Business School Supplement 511-024, July 2010. (Revised March 2011.) View Details
- Quelch, John A. "Hikma Pharmaceuticals (B)." Harvard Business School Supplement 511-075, November 2010. View Details
- Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010. View Details
- Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)." Harvard Business School Teaching Note 104-241, July 2010. View Details
- Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010. View Details
- Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug (Brief Case)." Harvard Business School Teaching Note 104-184, April 2010. View Details
- Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Faculty Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 104-187, April 2010. View Details
- Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-186, April 2010. View Details
- Quelch, John A. "Tesco PLC: Fresh & Easy in the United States." Harvard Business School Case 511-009, August 2010. (Revised November 2010.) View Details
- Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (A): Hitting the Skids." Harvard Business School Case 511-016, October 2010. (Revised January 2011.) View Details
- Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (B): Mr. Toyoda Goes to Washington." Harvard Business School Supplement 511-041, October 2010. View Details
- Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (C): Bumpy Road Ahead." Harvard Business School Supplement 511-042, October 2010. View Details
- Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion." Harvard Business School Brief Case 094-057, September 2009. View Details
- Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion (Brief Case)." Harvard Business School Teaching Note 094-058, September 2009. View Details
- Quelch, John A. "Economic Value of the Advertising Supported Internet Ecosystem, presented by Professor John Quelch, Harvard Business School." Harvard Business School Video Supplement 509-732, June 2009. View Details
- Quelch, John A. "F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008." Harvard Business School Video Supplement 509-730, June 2009. View Details
- Quelch, John A. "Kenneth Chenault, Chairman & CEO, American Express, Interviewed by Professor John Quelch, Harvard Business School, April 2009." Harvard Business School Video Supplement 509-728, June 2009. View Details
- Quelch, John A. "Lenovo Chairman, Yan Yuanqing, Interviewed by Professor John Quelch at Lenovo World Headquarters, North Carolina, March 2007." Harvard Business School Video Supplement 509-726, June 2009. View Details
- Quelch, John A., and Heather Beckham. "Manchester Products: A Brand Transition Challenge." Harvard Business School Brief Case 094-043, June 2009. View Details
- Quelch, John A., and Heather Beckham. "Manchester Products: A Brand Transition Challenge (Brief Case)." Harvard Business School Teaching Note 094-044, June 2009. View Details
- Quelch, John A., and Heather Beckham. "Manchester Products: A Brand Transition Challenge, Faculty Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 94-237, June 2009. View Details
- Quelch, John A., and Heather Beckham. "Manchester Products: A Brand Transition Challenge, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 94-235, June 2009. View Details
- Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009. View Details
- Quelch, John A., and Jacquie Labatt. "The American Express Card." Harvard Business School Case 509-027, September 2008. (Revised April 2011.) View Details
- Quelch, John A. "The American Express Card: Twelve Ad Clips." Harvard Business School Video Supplement 509-720, December 2008. View Details
- Quelch, John A. "Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-703, August 2008. View Details
- Quelch, John A. Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips. Harvard Business School Video Supplement 509-701, August 2008. View Details
- Quelch, John A. "Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign (TN)." Harvard Business School Teaching Note 508-064, February 2008. (Revised August 2011.) View Details
- Quelch, John A. "Lenovo 2006-2008 Advertising Clips." Harvard Business School Video Supplement 509-717, August 2008. View Details
- Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008. View Details
- Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008. View Details
- Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (TN)." Harvard Business School Teaching Note 508-059, January 2008. View Details
- Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008. View Details
- Quelch, John A., and David Chen. Marketing the "$100 Laptop" (C). Harvard Business School Supplement 508-065, January 2008. (Revised September 2008.) View Details
- Quelch, John A. "Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-709, September 2008. View Details
- Quelch, John A., and Carin-Isabel Knoop. "BBC Worldwide: Global Strategy." Harvard Business School Case 507-034, June 2007. (Revised January 2008.) View Details
- Quelch, John A., and Laura Winig. Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign. Harvard Business School Case 507-005, January 2007. (Revised January 2008.) View Details
- Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007. View Details
- Quelch, John A. "Lenovo: Building a Global Brand, Video." Harvard Business School Video Supplement 507-713, March 2007. View Details
- Quelch, John A. "Lenovo: Building a Global Brand--6 Advertisements for Lenovo's Line of ThinkPad Computers." Harvard Business School Video Supplement 507-715, March 2007. View Details
- Quelch, John A. "Lenovo: Interview with William Amelio, CEO, Lenovo." Harvard Business School Video Supplement 507-709, March 2007. View Details
- Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.) View Details
- Quelch, John A. Marketing the "$100 Laptop" (B). Harvard Business School Supplement 508-032, August 2007. (Revised September 2008.) View Details
- Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (TN) (A), (B) & (C). Harvard Business School Teaching Note 508-055, November 2007. (Revised July 2008.) View Details
- Quelch, John A., and Kerry Herman. "McDonald's." Harvard Business School Case 508-025, August 2007. (Revised April 2008.) View Details
- "Measuring Marketing Performance." Harvard Business School Tutorial 507-701, February 2007. View Details
- Elberse, Anita, and John A. Quelch. "Real Madrid Club de Fútbol in 2007: Beyond the Galácticos." Harvard Business School Case 508-060, December 2007. (Revised October 2008.) View Details
- Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.) View Details
- Elberse, Anita, and John A. Quelch. "The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films." Harvard Business School Video Supplement 506-702, August 2005. View Details
- Quelch, John A. "Real Madrid Club de Futbol (Multimedia)." Harvard Business School Multimedia/Video Case 505-081, July 2005. (Revised April 2009.) View Details
- Quelch, John A. "Snapple - Wendy 2004." Harvard Business School Video Supplement 505-709, March 2005. View Details
- Quelch, John A. "CARE Commercials." Harvard Business School Video Supplement 505-706, August 2004. View Details
- Quelch, John A. "IBM On Demand Community." Harvard Business School Case 504-103, May 2004. (Revised July 2004.) View Details
- Quelch, John A. "Interview with Christine Day - Starbucks." Harvard Business School Video Supplement 505-705, August 2004. View Details
- Quelch, John A. "Interview with Dennis Bender Habitat for Humanity International." Harvard Business School Video Supplement 505-703, July 2004. View Details
- Greyser, Stephen A., and John A. Quelch. "Interview with Prof. Theodore Levitt." Harvard Business School Multimedia/Video Case 504-801, February 2004. View Details
- Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.) View Details
- Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.) View Details
- Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (B)." Harvard Business School Supplement 505-026, September 2004. (Revised February 2010.) View Details
- Quelch, John, Jose Luis Nueno, and Carin-Isabel Knoop. "Real Madrid Club de Futbol." Harvard Business School Case 504-063, April 2004. (Revised May 2017.) View Details
- Quelch, John. "Real Madrid Club de Futbol." Harvard Business School Teaching Note 505-014, July 2004. (Revised May 2017.) View Details
- Quelch, John A. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Teaching Note 505-022, August 2004. (Revised May 2017.) View Details
- Quelch, John A. "Samsung Electronics Commercials." Harvard Business School Video Supplement 505-701, July 2004. View Details
- Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.) View Details
- Quelch, John A. "Samsung Electronics Corporation: Eric Kim Interview." Harvard Business School Video Supplement 505-704, August 2004. View Details
- Moon, Youngme E., and John A. Quelch. "Starbucks: Delivering Customer Service (TN)." Harvard Business School Teaching Note 504-089, April 2004. (Revised June 2004.) View Details
- Quelch, John A. "Vanguard Group Television Commercials." Harvard Business School Video Supplement 504-812, May 2004. View Details
- Quelch, John A. "Vanguard Group-Bill McNabb." Harvard Business School Video Supplement 504-809, February 2004. View Details
- Quelch, John A. "Video Supplement for Real Madrid Club de Futbol." Harvard Business School Video Supplement 505-707, November 2004. View Details
- Quelch, John A., and Nathalie Laidler. "ACCION International." Harvard Business School Case 503-106, June 2003. (Revised March 2006.) View Details
- Quelch, John A., and Nathalie Laidler. "Amnesty International." Harvard Business School Case 504-024, August 2003. View Details
- Quelch, John A., and Nathalie Laidler. "BRAC." Harvard Business School Case 504-012, August 2003. View Details
- Quelch, John A., and Nathalie Laidler. "BRAC and Aarong Commercial Brands, The." Harvard Business School Case 504-013, August 2003. View Details
- Quelch, John A., and Nathalie Laidler. "CARE USA." Harvard Business School Case 504-007, July 2003. View Details
- Quelch, John A., and Nathalie Laidler. "Habitat for Humanity International: Brand Valuation." Harvard Business School Case 503-101, June 2003. (Revised October 2003.) View Details
- Quelch, John A., and Nathalie Laidler. "International Federation of Red Cross and Red Crescent Societies." Harvard Business School Case 503-059, May 2003. View Details
- Quelch, John A., and Carin-Isabel Knoop. "Marketing at The Vanguard Group." Harvard Business School Case 504-001, August 2003. (Revised July 2004.) View Details
- Quelch, John A. "Peace Winds Japan." Harvard Business School Case 503-055, June 2003. (Revised November 2005.) View Details
- Moon, Youngme, and John Quelch. "Starbucks: Delivering Customer Service." Harvard Business School Case 504-016, July 2003. (Revised October 2018.) View Details
- Quelch, John A., and Nathalie Laidler. "UNICEF." Harvard Business School Case 503-032, February 2003. View Details
- Quelch, John A., and Nathalie Laidler. "WWF." Harvard Business School Case 503-113, June 2003. (Revised July 2004.) View Details
- Quelch, John A. "Callaway Golf Company." Harvard Business School Video Supplement 502-803, June 2002. View Details
- Quelch, John A. "Interview with Stelios Haji-Iannou, Chairman of EasyGroup, plc." Harvard Business School Multimedia/Video Case 503-801, September 2002. View Details
- Quelch, John A., and V. Kasturi Rangan. "AT&T USADirect In-Language Service: India TN." Harvard Business School Teaching Note 500-107, May 2000. View Details
- Quelch, J. A. "Introduction to Marketing: Competing in the 21st Century." CA: Quisic Inc. Case, 1999. Video. (Winner of Silver CINDY (Cinema in Industry) Award presented by International Association of Audio Visual Communicators.) View Details
- Arnold, David J., John A. Quelch, Yoshinori Fujikawa, and Patrick Reinmoller. "Amway Japan Limited." Harvard Business School Case 598-029, February 1998. (Revised February 1999.) View Details
- Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.) View Details
- Quelch, John A. "Pepsi Blue." Harvard Business School Case 598-097, March 1998. (Revised August 1998.) View Details
- Quelch, John A., and Robin Root. "Aladdin Knowledge Systems." Harvard Business School Case 598-018, July 1997. (Revised February 1998.) View Details
- Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.) View Details
- Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997. View Details
- Quelch, John A. "Computron, Inc. (2006)." Harvard Business School Case 597-063, January 1997. (Revised August 2007.) View Details
- Quelch, John A., and Chanhi Park. "Daewoo's Globalization: Uz-Daewoo Auto Project." Harvard Business School Case 598-065, October 1997. (Revised March 1998.) View Details
- Quelch, John A., and Robin Root. "Hikma Pharmaceuticals (A)." Harvard Business School Case 598-019, November 1997. (Revised November 2010.) View Details
- Quelch, John A., and Robin Root. "Koc Holding: Arcelik White Goods." Harvard Business School Case 598-033, September 1997. (Revised September 1997.) View Details
- Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997. View Details
- Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.) View Details
- Quelch, John A., and Yoshinori Fujikawa. "EMDICO (A)." Harvard Business School Case 597-029, September 1996. (Revised March 1999.) View Details
- Quelch, John A., and Yoshinori Fujikawa. "EMDICO (B)." Harvard Business School Case 597-030, September 1996. (Revised March 1999.) View Details
- Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.) View Details
- Quelch, John A., and Yoshinori Fujikawa. "Sony Corporation: Car Navigation Systems." Harvard Business School Case 597-032, October 1996. (Revised January 1998.) View Details
- Quelch, John A., and Lisa Klein Pearo. "TRADE'ex: The Stock Exchange of the Computer Industry - www.tradeex.com." Harvard Business School Case 597-019, August 1996. (Revised September 1998.) View Details
- Arnold, David J., and John A. Quelch. "Vietnam: Market Entry Decisions." Harvard Business School Case 597-020, July 1996. (Revised January 1998.) View Details
- Quelch, John A. "Astra Sports Inc. (A) (TN)." Harvard Business School Teaching Note 596-055, September 1995. View Details
- Quelch, John A. "AT&T USADirect In-Language Service: India." Harvard Business School Case 596-013, December 1995. View Details
- Quelch, John A., and Carin-Isabel Knoop. "Braas GmbH (A)." Harvard Business School Case 595-041, February 1995. (Revised December 1996.) View Details
- Quelch, John A., and Carin-Isabel Knoop. "Braas GmbH (B)." Harvard Business School Supplement 595-042, February 1995. (Revised October 1996.) View Details
- Quelch, John A., and Carin-Isabel Knoop. "Braas GmbH (C)." Harvard Business School Supplement 595-043, February 1995. (Revised September 1996.) View Details
- Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.) View Details
- Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.) View Details
- Quelch, J. "Intel: A Multimedia Exercise in Advertising Management." Harvard Business School Publishing, 1995. Electronic. (Winner of Silver CINDY (Cinema in Industry) Award presented by International Association of Audio Visual Communicators. revised 1997.) View Details
- Quelch, John A. "International Marketing Managers (A): Susana Elespuru." Harvard Business School Case 596-010, October 1995. (Revised October 1995.) View Details
- Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.) View Details
- Quelch, John A. "Lexus and the USTR." Harvard Business School Case 595-127, June 1995. (Revised October 1996.) View Details
- Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.) View Details
- Quelch, John A. "Orbital Sciences Corp.: Pegasus Launch Videotape." Harvard Business School Multimedia/Video Case 595-526, June 1995. View Details
- Quelch, John A., and Carlos G. Sequeira. "Societe Generale du Papier." Harvard Business School Case 595-063, January 1995. View Details
- Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video." Harvard Business School Video Supplement 594-511, May 1994. View Details
- Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video Index." Harvard Business School Video Supplement 594-124, April 1994. View Details
- Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.) View Details
- Quelch, John A. "Astra Sports, Inc. (B)." Harvard Business School Case 595-008, August 1994. (Revised December 1996.) View Details
- Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.) View Details
- Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994. View Details
- Quelch, John A. "Air Miles." Harvard Business School Case 593-102, May 1993. (Revised July 1995.) View Details
- Quelch, John A. "Bajaj Auto Ltd." Harvard Business School Case 593-097, June 1993. (Revised July 1996.) View Details
- Quelch, John A., and Nathalie Laidler. "Bausch & Lomb: Regional Organization." Harvard Business School Case 594-056, October 1993. (Revised December 2003.) View Details
- Quelch, John A. "Colgate-Palmolive Co.: The Precision Toothbrush." Harvard Business School Case 593-064, April 1993. (Revised April 2006.) View Details
- Quelch, John A. "Ethics in Marketing." Harvard Business School Video Supplement 593-512, July 1993. View Details
- Quelch, John A., and David J. Arnold. "European Communication Management Ltd." Harvard Business School Case 594-030, October 1993. (Revised July 1995.) View Details
- Quelch, John A., and Nathalie Laidler. "Gallo Rice." Harvard Business School Case 593-018, March 1993. (Revised January 1998.) View Details
- Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.) View Details
- Quelch, John A. "Grupo Televisa S.A. de C.V." Harvard Business School Case 593-090, June 1993. (Revised July 1995.) View Details
- Quelch, John A., and Nathalie Laidler. "Harlequin Romances-Poland (A)." Harvard Business School Case 594-017, July 1993. (Revised June 2000.) View Details
- Quelch, John A., and Elie Claude Cohen. "Hewlett-Packard Co.: European Remarketing Operation." Harvard Business School Case 593-110, June 1993. (Revised December 1993.) View Details
- Quelch, John A. "International Marketing Management Course Bibliography." Harvard Business School Background Note 594-068, November 1993. (Revised July 1996.) View Details
- Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.) View Details
- Quelch, John A. "Marketing Management--1993 ." Harvard Business School Video Supplement 593-511, July 1993. View Details
- Quelch, John A. "Mary Kay Cosmetics: Asian Market Entry (A)." Harvard Business School Case 594-023, September 1993. (Revised June 2009.) View Details
- Quelch, John A. "Massachusetts Lottery, The." Harvard Business School Video Supplement 593-501, June 1993. View Details
- Quelch, John A. "Milkpak Limited.: International Joint Venture." Harvard Business School Case 593-113, June 1993. (Revised December 1994.) View Details
- Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993. View Details
- Quelch, John A. "OfficePro (A)." Harvard Business School Case 594-053, November 1993. (Revised July 1995.) View Details
- Quelch, John A. "OfficePro (B)." Harvard Business School Supplement 594-054, November 1993. (Revised November 1994.) View Details
- Quelch, John A. "OfficePro (C)." Harvard Business School Supplement 594-055, November 1993. View Details
- Quelch, John A. "Pechazur." Harvard Business School Case 593-077, April 1993. (Revised February 1998.) View Details
- Quelch, John A. "Pechazur S.A." Harvard Business School Case 593-101, April 1993. View Details
- Quelch, John A., and Susan Smith. "Warner-Lambert Ireland: Niconil." Harvard Business School Case 593-008, January 1993. (Revised November 1993.) View Details
- Quelch, John A. "Weissberg Gmbh." Harvard Business School Case 594-038, September 1993. (Revised July 1996.) View Details
- Quelch, John A., and Greg Conley. "DHL Worldwide Express." Harvard Business School Case 593-011, September 1992. (Revised November 1997.) View Details
- Quelch, John A. "Maison Bouygues." Harvard Business School Case 592-059, January 1992. (Revised March 1993.) View Details
- Quelch, John A., and Susan Smith. "Marketing Massachusetts." Harvard Business School Case 593-017, October 1992. (Revised December 1992.) View Details
- Quelch, John A., and Michele Costabile. "Nestle Italy." Harvard Business School Case 593-009, December 1992. View Details
- Quelch, John A., and Eliza Palter. "Ontario Hydro (A)." Harvard Business School Case 593-019, December 1992. (Revised November 1993.) View Details
- Quelch, John A., and Eliza Palter. "Ontario Hydro (B)." Harvard Business School Supplement 593-020, December 1992. (Revised November 1993.) View Details
- Quelch, John A. "Ontario Hydro (C)." Harvard Business School Supplement 593-069, December 1992. (Revised November 1993.) View Details
- Shapiro, Benson P., and John A. Quelch. "Amalgamated Aluminum Alloy Division, Teaching Note." Harvard Business School Teaching Note 591-121, May 1991. (Revised July 1992.) View Details
- Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.) View Details
- Quelch, John A. "Global Marketing Management, Video." Harvard Business School Video Supplement 891-511, May 1991. View Details
- Quelch, John A. "Global Marketing Management, Video Index." Harvard Business School Video Supplement 591-084, June 1991. View Details
- Quelch, John A. "Kodak and Polaroid: Consumer Compensation." Harvard Business School Case 591-015, March 1991. View Details
- Quelch, John A., Minette E. Drumwright, and Julie Yao. "Procter & Gamble Co., The: Lenor Refill Package." Harvard Business School Case 592-016, September 1991. (Revised August 1996.) View Details
- Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991. View Details
- Quelch, John A. "Audi of America, Inc." Harvard Business School Case 590-114, May 1990. (Revised January 1991.) View Details
- Quelch, John A. "Campbell Soup Co. and the Federal Trade Commission." Harvard Business School Case 591-017, June 1990. (Revised March 1991.) View Details
- Quelch, John A., and Julie Yao. "Car-Rental Collision Damage Waivers." Harvard Business School Case 591-020, July 1990. View Details
- Quelch, John A. "Kao Corp." Harvard Business School Case 591-012, September 1990. (Revised November 1994.) View Details
- Smith, N. Craig, and John A. Quelch. "Note on Pharmaceutical Marketing Practices in the Third World (Edited)." Harvard Business School Background Note 590-032, February 1990. View Details
- Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990. View Details
- Quelch, John A. "Satanic Verses (A)." Harvard Business School Case 591-013, June 1990. (Revised November 1992.) View Details
- Quelch, John A. "Satanic Verses (B)." Harvard Business School Case 591-014, July 1990. (Revised November 1992.) View Details
- Quelch, John A. "Secret Shopper Program." Harvard Business School Case 590-095, May 1990. View Details
- Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.) View Details
- Quelch, John A. "Suzuki Samurai: The Roll-Over Crisis." Harvard Business School Case 591-016, July 1990. (Revised January 1995.) View Details
- Quelch, John A. "Anheuser-Busch." Harvard Business School Case 590-021, August 1989. (Revised May 1990.) View Details
- Quelch, John A. "Biokit S.A." Harvard Business School Case 589-113, June 1989. (Revised July 1989.) View Details
- Quelch, John A. "CIBA-GEIGY Pharmaceuticals: Pharma International." Harvard Business School Case 589-108, July 1989. (Revised December 1990.) View Details
- Quelch, John A. "CIGNA Worldwide." Harvard Business School Case 589-098, June 1989. (Revised July 1993.) View Details
- Quelch, John A. "General Foods Corp.: Local Marketing." Harvard Business School Case 589-029, January 1989. View Details
- Quelch, John A. "Kraft Foodservice." Harvard Business School Case 589-041, January 1989. (Revised February 1989.) View Details
- Quelch, John A. "Massachusetts Lottery." Harvard Business School Case 590-009, September 1989. (Revised January 1991.) View Details
- Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.) View Details
- Quelch, John A. "Nokia-Mobira Oy: Mobile Telecommunications in Europe." Harvard Business School Case 589-112, June 1989. View Details
- Smith, N. Craig, and John A. Quelch. "Note on Pharmaceutical Marketing Practices in the Third World." Harvard Business School Background Note 589-039, June 1989. (Revised July 1990.) View Details
- Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (A)." Harvard Business School Case 589-124, June 1989. (Revised May 1993.) View Details
- Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (B)." Harvard Business School Supplement 589-125, June 1989. (Revised May 1993.) View Details
- Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (C)." Harvard Business School Supplement 589-126, June 1989. (Revised May 1993.) View Details
- Quelch, John A. "Sealed Air Corp.: Marketing Impacts of Eliminating CFCs." Harvard Business School Case 589-107, June 1989. (Revised October 1992.) View Details
- Quelch, John A. "Vestron." Harvard Business School Case 590-002, August 1989. (Revised July 1990.) View Details
- Quelch, John A. "Note on Consumer Goods Marketing--1988." Harvard Business School Background Note 589-024, August 1988. View Details
- Quelch, John A. "Note on Inventory Risk and Soft Goods Merchandising." Harvard Business School Background Note 589-022, August 1988. View Details
- Quelch, John A. "Note on Local Marketing." Harvard Business School Background Note 589-023, August 1988. View Details
- Quelch, John A. "Note on Sales Promotion Design." Harvard Business School Background Note 589-021, August 1988. View Details
- Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988. View Details
- Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.) View Details
- Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.) View Details
- Drumwright, Minette E., and John A. Quelch. "Black & Decker Corp.: Household Products Group, Brand Transition." Harvard Business School Case 588-015, October 1987. (Revised October 1992.) View Details
- Buzzell, Robert D., and John A. Quelch. "Designing Multinational Marketing Programs." Harvard Business School Background Note 587-174, May 1987. View Details
- Buzzell, Robert D., and John A. Quelch. "Multinational Marketing and Competitive Strategy." Harvard Business School Background Note 587-175, May 1987. View Details
- Quelch, John A. "Multinational Marketing Management, Video." Harvard Business School Video Supplement 887-547, June 1987. View Details
- Quelch, John A. "Note on Organizing and Controlling Multinational Operations." Harvard Business School Background Note 587-176, May 1987. View Details
- Quelch, John A. "Product Management, Video." Harvard Business School Video Supplement 887-536, June 1987. View Details
- Quelch, John A. "Product Management, Video Index." Harvard Business School Video Supplement 587-107, June 1987. View Details
- Quelch, John A. "Sales Promotion Management, Video." Harvard Business School Video Supplement 887-537, June 1987. View Details
- Quelch, John A. "Sales Promotion Management, Video Index." Harvard Business School Video Supplement 587-108, June 1987. View Details
- Quelch, John A. "Black & Decker Corp.: Household Products Group (A)." Harvard Business School Case 587-056, August 1986. (Revised March 1987.) View Details
- Quelch, John A. "Black & Decker Corp.: Household Products Group (A1)." Harvard Business School Case 587-057, August 1986. View Details
- Quelch, John A. "Coffee Brands: Direct Product Profit/Cost Exercise." Harvard Business School Case 587-015, August 1986. (Revised February 1987.) View Details
- Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.) View Details
- Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986. View Details
- Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (A)." Harvard Business School Case 586-116, June 1986. (Revised March 1987.) View Details
- Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (B)." Harvard Business School Case 586-117, June 1986. View Details
- Quelch, John A. "United Airlines: Price Promotion Policy." Harvard Business School Case 586-089, March 1986. (Revised September 1987.) View Details
- Quelch, John A. "Anderson Clayton Foods: Frederick Avery Interview, Video." Harvard Business School Video Supplement 885-507, February 1985. View Details
- Quelch, John A. "Beatrice Companies, Inc." Harvard Business School Case 586-069, October 1985. (Revised August 1986.) View Details
- Quelch, John A. "British Airways, Jim Harris Interview, Video." Harvard Business School Video Supplement 886-518, November 1985. View Details
- Quelch, John A. "General Electric Co.: Major Appliance Business Group (A)." Harvard Business School Case 585-053, March 1985. (Revised September 1986.) View Details
- Quelch, John A. "General Electric Co.: Major Appliance Business Group (B)." Harvard Business School Case 585-054, March 1985. View Details
- Quelch, John A. "General Electric Co.: Major Appliance Business Group (B)--Project C--An Investment in Quality, Video." Harvard Business School Video Supplement 885-518, April 1985. View Details
- Quelch, John A. "General Electric Co.: Major Appliance Business Group (C)." Harvard Business School Case 585-055, March 1985. (Revised January 1986.) View Details
- Quelch, John A. "General Electric Co.: Major Appliance Business Group (D)." Harvard Business School Case 585-076, March 1985. (Revised November 1985.) View Details
- Quelch, John A. "General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials." Harvard Business School Video Supplement 885-517, April 1985. View Details
- Quelch, John A., and Paul W. Farris. "General Foods Corp.: The Product Management System." Harvard Business School Case 586-057, September 1985. View Details
- Quelch, John A. "General Motors Acceptance Corp. (A)." Harvard Business School Case 586-063, November 1985. (Revised August 1986.) View Details
- Quelch, John A. "General Motors Acceptance Corp. (B)." Harvard Business School Supplement 586-064, November 1985. View Details
- Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (A)." Harvard Business School Case 586-035, September 1985. (Revised September 1987.) View Details
- Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985. View Details
- Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (C)." Harvard Business School Case 586-067, November 1985. View Details
- Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials." Harvard Business School Video Supplement 886-527, December 1985. View Details
- Quelch, John A. "Note on the Dishwasher Industry." Harvard Business School Background Note 585-052, March 1985. (Revised September 1986.) View Details
- Quelch, John A. "Procter & Gamble Co.: H-80 Postscript, Video." Harvard Business School Video Supplement 886-501, July 1985. View Details
- Quelch, John A. "Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video." Harvard Business School Video Supplement 885-522, May 1985. View Details
- Quelch, John A. "Marketing Management: Volume 1, Video." Harvard Business School Video Supplement 885-530, November 1984. View Details
- Quelch, John A. "Marketing Management: Volume 2, Video." Harvard Business School Video Supplement 885-531, November 1984. View Details
- Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.) View Details
- Quelch, John A. "Chemical Bank: The Pronto System." Harvard Business School Case 584-089, March 1984. (Revised November 1988.) View Details
- Quelch, John A. "Clairol Appliance Division: The Skin Machine (A)." Harvard Business School Case 584-087, March 1984. (Revised December 1985.) View Details
- Quelch, John A. "Clairol Appliance Division: The Skin Machine (B)." Harvard Business School Supplement 584-088, March 1984. View Details
- Quelch, John A. "Glossary of Technical Terms for Personal Computers." Harvard Business School Supplement 585-077, August 1984. View Details
- Quelch, John A. "Marketing Implementation." Harvard Business School Background Note 585-024, August 1984. (Revised October 1992.) View Details
- Quelch, John A. "Marketing Programming, Budgeting, and Allocating." Harvard Business School Background Note 585-026, August 1984. (Revised September 1986.) View Details
- Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.) View Details
- Quelch, John A. "Note on the Personal Computer Industry (January 1983)." Harvard Business School Background Note 584-092, March 1984. View Details
- Quelch, John A. "Product Policy." Harvard Business School Background Note 585-022, August 1984. (Revised October 1992.) View Details
- Quelch, John A. "Rainbow Systems, Inc. (A)." Harvard Business School Case 584-090, March 1984. (Revised July 1985.) View Details
- Quelch, John A. "Rainbow Systems, Inc. (B)." Harvard Business School Case 584-091, March 1984. (Revised August 1984.) View Details
- Quelch, John A. "Cable News Network." Harvard Business School Case 583-067, January 1983. (Revised July 1985.) View Details
- Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.) View Details
- Quelch, John A. "Mobil Chemical Co." Harvard Business School Case 583-024, January 1983. (Revised October 1983.) View Details
- Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.) View Details
- Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.) View Details
- Quelch, John A. "Advertising/Sales Ratio Exercise." Harvard Business School Exercise 582-122, June 1982. (Revised January 1984.) View Details
- Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview), Video." Harvard Business School Video Supplement 882-548, June 1982. View Details
- Quelch, John A. "Food Ranch, Inc." Harvard Business School Case 583-018, July 1982. (Revised April 1991.) View Details
- Quelch, John A. "Hartmann Luggage, Video." Harvard Business School Video Supplement 882-509, June 1982. View Details
- Quelch, John A. "Loctite Corp.: Interview with Jeffrey J. Fox, Video." Harvard Business School Video Supplement 882-549, June 1982. View Details
- Quelch, John A. "Media Allocation Exercise." Harvard Business School Exercise 582-121, June 1982. (Revised May 1990.) View Details
- Quelch, John A. "MEM Co., Inc., Interview with Gay Meyer, Video." Harvard Business School Video Supplement 882-550, June 1982. View Details
- Quelch, John A. "Morris Alper & Sons, Inc.: CouponArama." Harvard Business School Case 583-025, November 1982. View Details
- Quelch, John A. "Promotion Incentive Allocation Exercise." Harvard Business School Exercise 582-120, June 1982. (Revised May 1990.) View Details
- Greyser, Stephen A., and John A. Quelch. "Total Cereal." Harvard Business School Case 582-114, April 1982. View Details
- Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.) View Details
- Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks." Harvard Business School Case 581-073, July 1981. (Revised October 1992.) View Details
- Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.) View Details
- Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.) View Details
- Quelch, John A. "Shopfair Supermarkets (A)." Harvard Business School Case 581-158, June 1981. (Revised August 1985.) View Details
- Quelch, John A. "Shopfair Supermarkets (B)." Harvard Business School Supplement 582-071, December 1981. View Details
- Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.) View Details
- Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.) View Details
- Greyser, Stephen A., and John A. Quelch. "Michigan Consolidated Gas Co." Harvard Business School Case 576-235, April 1976. View Details
- Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.) View Details
- Greyser, Stephen A., and John A. Quelch. "St. Joseph Bank & Trust Co." Harvard Business School Case 576-113, December 1975. View Details
- Research Summary
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Professor Quelch is developing a series of case studies on the role and responsibilities of corporations in solving public health problems, both in the United States and worldwide.
- Additional Information
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Publications
- Building A Culture of Health: A New Imperative for Business
- Building A Culture of Health: A Blog by John Quelch
- Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
- All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World
- Greater Good: How Good Marketing Makes for Better Democracy
CoursesQuelch TV - Areas of Interest
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- brands and branding
- globalization
- healthcare management
- marketing
- social enterprise
- corporate culture
- international marketing
- advertising
- broadcasting
- consumer products
- e-commerce industry
- fashion
- fast food
- federal government
- financial services
- food
- food processing
- health care
- high technology
- marketing industry
- media
- Arabian peninsula
- Central Europe
- China
- Eastern Europe
- Jordan
- Morocco
- Russian Federation
- Saudi Arabia
- Southeast Asia
- United Arab Emirates
- United Kingdom
Additional TopicsIndustriesGeographies - In The News