Robert J. Dolan
Edward W. Carter Professor of Business Administration, Emeritus
Edward W. Carter Professor of Business Administration, Emeritus
Robert J. Dolan is the Baker Foundation Professor at Harvard Business School. He received his Ph.D. from the University of Rochester and began his academic career in 1976 as a faculty member at the Graduate School of Business of the University of Chicago. He joined the Harvard Business School faculty in 1980 and became the Edward W. Carter Professor of Business Administration. He served as the Chairman of the Marketing area from 1986 to 1994. He has also been a visiting professor at IESE in Barcelona, Spain.
In 2001, he became the Dean of the University of Michigan Business School in Ann Arbor, Michigan. The School offered the broadest portfolio of degree programs among the leading business schools with the following degrees: Bachelor's of Business Administration, MBA (offered in five different formats - Day, Evening, Weekend, Executive and Global), Master's in Supply Chain Management, Master's in Accounting, and Ph.D. In addition, the School collaborated with two schools at the University to offer two joint Master's programs - the Erb Program in Sustainability (joint with the School of Natural Resources and Environment) and the Tauber Program on Global Operations (joint with the College of Engineering).
Under Dolan's leadership, the School embarked on a strategy of differentiation via a focus on action-based learning where teams of students undertook field-based projects under the supervision of the faculty. For MBA students, this took the form of the Multidisciplinary Action Project (MAP) program in which two months at the end of the first year required courses were dedicated to working on high level projects with leading companies around the world. To afford students an opportunity for a global experience, over half the projects were outside the United States. These projects were deliberately not pre-defined for the students, affording them the opportunity to define issues and operate in an "opportunity sensing" rather than just "problem solving" mode. As a result of these investments in innovative action-learning programs, the School was twice named the Best MBA Program in the world by the Wall Street Journal, based on their polling of recruiters. The Aspen Institute recognized the school as the best in training on issues of sustainability. To obtain the financial resources to support this strategy and the needed infrastructure, the School embarked on a Capital Campaign, raising nearly $400 million, including the $100 million dollar gift obtained by Dolan from Stephen M Ross, a New York real estate developer. At the time, it was the largest gift ever made to a business school and still is the largest ever given to the University of Michigan. The Schools is now known as the Ross School of Business. While at Michigan, Dolan was also President of the William Davidson Institute for Global Economies and the Zell-Lurie Institute for Entrepreneurial Studies. He was also special counsel to the Provost on Visioning the future at the University.
An expert in marketing and, in particular, issues of pricing and new product development, Dolan has authored or coauthored eight books and has published in a wide variety of journals including the Harvard Business Review, Marketing Science and the Journal of Marketing. His case studies and technical notes developed at Harvard Business School are among the most widely used in academia, selling over 2.5 million copies. One of his cases, Sealed Air Corporation, with sales of over 300,000 copies, was recently designated by Harvard as one of the three "classics" in the Harvard collection. He has consulted with and provided executive education for leading firms throughout the world including General Electric, IBM and Henkel. He also was the marketing expert in several of the landmark cases tried in the United States including for Polaroid in its award of over $1 billion for patent infringement from Kodak and for the Justice Department of the United States in its actions against the tobacco companies. He has been on the board of directors of four publicly traded companies. He is currently working on his ninth book on contemporary marketing issues.
- Books
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- Dolan, R. J., and H. Simon. Power Pricing: How Managing Price Transforms the Bottom Line. NY: Free Press, 1996. View Details
- Quelch, J. A., R. J. Dolan, and T. Kosnik. Marketing Management. Homewood, IL: Irwin, 1993. View Details
- Dolan, R. J. Managing the New Product Development Process. Reading, MA: Addison-Wesley Publishing Company, 1992. View Details
- Dolan, R. J. Strategic Marketing Management. Boston: Harvard Business School Press, 1991. View Details
- Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Readings from Theory to Practice. Homewood, IL: Richard D. Irwin, 1985. View Details
- Shapiro, B. P., R. J. Dolan, and J. Quelch. Marketing Management: Principles, Analysis and Applications. Homewood, IL: Richard D. Irwin, 1985. View Details
- Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Strategy, Planning and Implementation. Homewood, IL: Richard D. Irwin, 1985. View Details
- Journal Articles
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- Dolan, Robert J. "Incentive Mechanisms for Priority Queuing Problems." Bell Journal of Economics (Fall 1978): 421–436. View Details
- Dolan, Robert J. "Experience Curves and Dynamic Demand Models: Implications for Optimal Pricing Strategies." Journal of Marketing 45, no. 1 (Winter 1981). View Details
- Dolan, Robert J. "A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments." Journal of Business 57, no. 1 (January 1984). View Details
- Dolan, Robert J. "Quantity Discounts: Managerial Issues and Research Opportunities." Marketing Science 6, no. 1 (Winter 1987). (First Runner-Up for TIMS/ORSA Best Marketing Paper of the Year Award.) View Details
- Dolan, Robert J. "Price Customization: The Higher Art of Power Pricing." Marketing Management 7, no. 3 (Fall 1998): 10–17. View Details
- Dolan, R., and Y. Moon. "Pricing and Market Making on the Internet." Journal of Interactive Marketing 14, no. 2 (spring 2000): 56–73. View Details
- Dolan, R. J. "Marketing Turnarounds." European Management Journal 13, no. 3 (September 1995). View Details
- Dolan, R. J. "How Do You Know When the Price Is Right?" Harvard Business Review 73, no. 5 (September–October 1995): 174–181. View Details
- Dolan, R. J., and J. Matthews. "Maximizing the Utility of Customer Product Testing: Beta Test Design and Management." Journal of Product Innovation Management 10, no. 4 (September 1993): 318–330. View Details
- Rangan, V. K., Pil Hwa Yoo, and Robert J. Dolan. "Dynamic Pricing." Zeitschrift für Betriebswirtschaft 10 (1987). View Details
- Book Chapters
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- Dolan, R. J., and A. J. Silk. "Marketing Planning and Organization." In Strategic Marketing Management, by R. J. Dolan. Boston: Harvard Business School Press, 1991. View Details
- Cases and Teaching Materials
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- Dolan, Robert J. "Brand Extensions: Leverage, Enhancement, or Dilution?" Harvard Business School Background Note 523-081, December 2022. View Details
- Dolan, Robert J. "Shinola Detroit: Optimizing Product Line Breadth." Harvard Business School Teaching Note 523-078, February 2023. View Details
- Dolan, Robert J. "The Walt Disney Company Streaming Services." Harvard Business School Teaching Note 523-062, December 2022. View Details
- Dolan, Robert J. "iPod: The Perfect Thing?" Harvard Business School Teaching Note 523-070, December 2022. View Details
- Dolan, Robert J. "Carvana: Pioneering the Online Car Buying Experience and Carvana (B): Managing Through The Pandemic and Aiming Higher: 2020 and 2021." Harvard Business School Teaching Note 523-069, November 2022. View Details
- Dolan, Robert J. "Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category." Harvard Business School Teaching Note 523-065, November 2022. View Details
- Dolan, Robert J. "Topgolf International (A): Architecting The Product Portfolio and Topgolf International (B): Merger with Callaway Golf." Harvard Business School Teaching Note 523-057, November 2022. View Details
- Dolan, Robert J. "Topgolf International (B): Merger with Callaway Golf." Harvard Business School Supplement 523-056, October 2022. View Details
- Dolan, Robert J. "The Walt Disney Company Streaming Services (B): Expanding The Product Line." Harvard Business School Supplement 523-048, December 2022. View Details
- Dolan, Robert J. "Casper Sleep Inc. (B): Strategy Evolution 2015 - 21." Harvard Business School Supplement 523-049, December 2022. View Details
- Dolan, Robert J. "Carvana (B): Managing Through The Pandemic and Aiming Higher: 2020 and 2021." Harvard Business School Supplement 523-047, November 2022. View Details
- Dolan, Robert J. "Peloton Interactive, Inc. (C): Post the Pandemic Boom." Harvard Business School Supplement 523-044, October 2022. View Details
- Dolan, Robert J. "Peloton (B): Pushing Through the Pandemic: February 2020 - August 2021." Harvard Business School Supplement 523-043, October 2022. View Details
- Dolan, Robert J. "The Walt Disney Company Streaming Services." Harvard Business School Case 523-034, September 2022. (Revised December 2022.) View Details
- Dolan, Robert J. "Amazon, Expedia, and Antitrust: Meeting Legal and Ethical Responsibilities to Customers." Harvard Business School Case 522-085, February 2022. (Revised August 2022.) View Details
- Dolan, Robert J. "Topgolf International (A): Architecting the Product Portfolio." Harvard Business School Case 522-019, September 2021. (Revised November 2022.) View Details
- Amano, Tomomichi, Robert J. Dolan, and Carol Zhang. "Patch Technology: Making It Easy to Do the Right Thing." Harvard Business School Case 522-037, August 2021. (Revised September 2022.) View Details
- Dolan, Robert J. "From Idea-to-Launch: Process Design and Management." Harvard Business School Technical Note 522-013, July 2021. View Details
- Dolan, Robert J. "Product Line Extensions: Optimal or Overdone?" Harvard Business School Background Note 522-014, July 2021. (Revised October 2022.) View Details
- Dolan, Robert J. "Carvana: Pioneering the Online Car Buying Experience." Harvard Business School Case 522-015, July 2021. (Revised November 2022.) View Details
- Dolan, Robert J. "New Coke: The Most Imperfect Thing?" Harvard Business School Case 522-016, July 2021. View Details
- Dolan, Robert J. "The When and How of Effective Beta Testing." Harvard Business School Background Note 521-003, October 2020. View Details
- Dolan, Robert J. "Shinola Detroit: Optimizing Product Line Breadth." Harvard Business School Case 520-111, June 2020. (Revised January 2023.) View Details
- Dolan, Robert J. "Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category." Harvard Business School Case 520-105, May 2020. View Details
- Dolan, Robert J. "iPod: The Perfect Thing?" Harvard Business School Case 520-097, May 2020. (Revised July 2020.) View Details
- Dolan, Robert J. "Evernote: Monetization Strategy & Evernote (B): Announcing a Pricing Plan Change." Harvard Business School Teaching Note 520-071, March 2020. View Details
- Dolan, Robert J., and Navid Mojir. "Aura Biosciences: Bringing a Breakthrough Drug to Market." Harvard Business School Case 520-032, September 2019. (Revised October 2019.) View Details
- Dolan, Robert J. "Evernote (B): Announcing a Pricing Plan Change." Harvard Business School Supplement 519-036, January 2019. View Details
- Dolan, Robert J. "Evernote: Monetization Strategy." Harvard Business School Case 519-034, January 2019. View Details
- Dolan, Robert J. "Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre." Harvard Business School Teaching Note 518-100, April 2018. View Details
- Dolan, Robert J., and Sunru Yong. "Rosslyn Resource: Monetization and Sales Strategy, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 918-512, January 2018. View Details
- Dolan, Robert J., and Sunru Yong. "Rosslyn Resource: Monetization and Sales Strategy (Brief Case)." Harvard Business School Teaching Note 918-510, February 2018. View Details
- Dolan, Robert J., and Sunru Yong. "Rosslyn Resource: Monetization and Sales Strategy." Harvard Business School Brief Case 918-509, February 2018. View Details
- Dolan, Robert J. "Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre." Harvard Business School Case 518-036, November 2017. (Revised April 2019.) View Details
- Dolan, Robert J. "Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'." Harvard Business School Teaching Note 517-130, June 2017. (Revised July 2020.) View Details
- Israeli, Ayelet, and Robert J. Dolan. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Teaching Note 517-123, May 2017. (Revised January 2019.) View Details
- Dolan, Robert J., and Karthik Easwar. "CNS Worldwide." Harvard Business School Brief Case 917-531, May 2017. View Details
- Dolan, Robert J., and Karthik Easwar. "CNS Worldwide, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 917-534, May 2017. View Details
- Dolan, Robert J., and Karthik Easwar. "CNS Worldwide, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 917-533, May 2017. View Details
- Dolan, Robert J., and Karthik Easwar. "CNS Worldwide (Brief Case)." Harvard Business School Teaching Note 917-532, May 2017. View Details
- Dolan, Robert J. "The Birth, Life and Death of Rdio." Harvard Business School Teaching Note 517-114, April 2017. View Details
- Dolan, Robert J. "U.S. Presidential Campaign 2016: Marketing Communication Strategy." Harvard Business School Case 517-057, October 2016. View Details
- Dolan, Robert J. "Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'." Harvard Business School Case 517-042, September 2016. (Revised November 2017.) View Details
- Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.) View Details
- Dolan, Robert J., and Donald Ngwe. "Planters Nuts and Planters Nuts (B): The Power of the Peanut." Harvard Business School Teaching Note 516-107, May 2016. (Revised October 2017.) View Details
- Dolan, Robert J. "The Birth, Life and Death of Rdio." Harvard Business School Case 516-092, May 2016. (Revised January 2018.) View Details
- Dolan, Robert J. "Cox Automotive Media Group." Harvard Business School Case 516-056, November 2015. View Details
- Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.) View Details
- Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts." Harvard Business School Case 516-004, August 2015. (Revised March 2017.) View Details
- Dolan, Robert J. "Sturm, Ruger & Co. and the Business of Guns." Harvard Business School Case 515-029, October 2014. (Revised August 2015.) View Details
- Dolan, Robert J., Benson P. Shapiro, and Alisa Zalosh. "StepSmart Fitness, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 914-512, January 2014. View Details
- Dolan, Robert J., Benson P. Shapiro, and Alisa Zalosh. "StepSmart Fitness, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 914-511, January 2014. View Details
- Dolan, Robert J., Benson P. Shapiro, and Alisa Zalosh. "StepSmart Fitness (Brief Case)." Harvard Business School Teaching Note 914-510, January 2014. (Revised January 2014.) View Details
- Dolan, Robert J., Benson P. Shapiro, and Alisa Zalosh. "StepSmart Fitness." Harvard Business School Brief Case 914-509, January 2014. (Revised August 2017.) View Details
- Dolan, Robert J., and Heather Beckham. "In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 914-536, January 2014. View Details
- Dolan, Robert J., and Heather Beckham. "In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 914-535, January 2014. View Details
- Dolan, Robert J., and Heather Beckham. "In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma (Brief Case)." Harvard Business School Teaching Note 914-534, January 2014. View Details
- Dolan, Robert J., and Heather Beckham. "In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma." Harvard Business School Brief Case 914-533, January 2014. View Details
- Dolan, Robert J., and Doug J. Chung. "Outotec (B): Action Plan." Harvard Business School Supplement 514-065, October 2013. (Revised August 2015.) View Details
- Dolan, Robert J., and Doug J. Chung. "Outotec (A): Project Capture." Harvard Business School Case 514-064, October 2013. (Revised August 2015.) View Details
- Dolan, Robert J., and Leslie K. John. "Kiehl's Since 1851: Pathway to Profitable Growth (B)." Harvard Business School Supplement 514-046, October 2013. (Revised March 2015.) (Email mking@hbs.edu for a courtesy copy.) View Details
- Dolan, Robert J., and Leslie K. John. "Kiehl's Since 1851: Pathway to Profitable Growth." Harvard Business School Case 514-044, October 2013. (Revised April 2015.) (Email mking@hbs.edu for a courtesy copy.) View Details
- Dolan, Robert J., and Uma R. Karmarkar. "Catalina In the Digital Age." Harvard Business School Case 514-021, August 2013. (Revised August 2014.) View Details
- Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 913-581, May 2013. View Details
- Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 913-580, May 2013. View Details
- Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand (Brief Case)." Harvard Business School Teaching Note 913-579, May 2013. View Details
- Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013. View Details
- Dolan, Robert J., and John T. Gourville. "Principles of Pricing." Harvard Business School Background Note 506-021, September 2005. (Revised April 2009.) View Details
- Dolan, Robert J., and Benson P. Shapiro. "Milford Industries (A)." Harvard Business School Case 584-012, August 1983. (Revised May 2007.) View Details
- Dolan, Robert J. "Pricing: A Value-Based Approach." Harvard Business School Background Note 500-071, December 1999. (Revised November 2003.) View Details
- Dolan, Robert J. "Mike Winsor: A Career in Marketing." Harvard Business School Case 599-065, November 1998. (Revised October 2003.) View Details
- Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.) View Details
- Dolan, Robert J. "Analyzing Consumer Perceptions." Harvard Business School Background Note 599-110, March 1999. (Revised December 2001.) View Details
- Dolan, Robert J. "Analyzing Consumer Preferences." Harvard Business School Background Note 599-112, March 1999. (Revised December 2001.) View Details
- Dolan, Robert J. "HP Consumer Products Business Organization: Distributing Printers via the Internet TN." Harvard Business School Teaching Note 501-081, April 2001. View Details
- Dolan, Robert J. "The Black & Decker Corporation (A): Power Tools Division." Harvard Business School Case 595-057, March 1995. (Revised March 2001.) View Details
- Dolan, Robert J. "net.Genesis, Inc. TN." Harvard Business School Teaching Note 501-062, January 2001. View Details
- Dolan, Robert J. "Abgenix and the XenoMouse." Harvard Business School Case 501-061, January 2001. View Details
- Dolan, Robert J. "Priceline.com: Name Your Own Price TN." Harvard Business School Teaching Note 501-046, January 2001. View Details
- Dolan, Robert J. "Product Policy Decisions." Harvard Business School Background Note 501-049, October 2000. (Revised December 2000.) View Details
- Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.) View Details
- Dolan, Robert J. "Note on Marketing Strategy." Harvard Business School Background Note 598-061, October 1997. (Revised November 2000.) View Details
- Dolan, Robert J. "Going to Market." Harvard Business School Background Note 599-078, January 1999. (Revised October 2000.) View Details
- Dolan, Robert J. "Sustaining Value." Harvard Business School Background Note 501-045, October 2000. View Details
- Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.) View Details
- Dolan, Robert J. "Integrated Marketing Communications." Harvard Business School Background Note 599-087, February 1999. (Revised June 2000.) View Details
- Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Video Supplement 500-502, May 2000. View Details
- Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999. View Details
- Dolan, Robert J. "Eastman Kodak Company." Harvard Business School Case 599-106, March 1999. View Details
- Dolan, Robert J. "Note on Low-Tech Marketing Math." Harvard Business School Background Note 599-011, December 1998. View Details
- Dolan, Robert J. "Time Warner, Inc.: New Business Opportunity." Harvard Business School Case 599-068, December 1998. View Details
- Dolan, Robert J. "National Aids Fund." Harvard Business School Case 599-069, December 1998. View Details
- Dolan, Robert J. "An Internet Strategy Task Force." Harvard Business School Case 599-071, December 1998. View Details
- Dolan, Robert J. L'Oreal of Paris: Bringing "Class to Mass" with Plenitude TN. Harvard Business School Teaching Note 599-017, July 1998. View Details
- Dolan, Robert J. "Black & Decker Corporation Series TN." Harvard Business School Teaching Note 598-106, February 1998. View Details
- Dolan, Robert J. "L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude." Harvard Business School Case 598-056, October 1997. View Details
- Dolan, Robert J., and Sylvie Ryckebusch. "Northern Telecom (A): AdVantage & DisadVantage." Harvard Business School Case 596-063, November 1995. (Revised June 1997.) View Details
- Dolan, Robert J., and Sylvie Ryckebusch. "Northern Telecom (B)." Harvard Business School Case 596-064, February 1996. (Revised June 1997.) View Details
- Dolan, Robert J., and Sylvie Ryckebusch. "Northern Telecom (C): Norstar Is Born." Harvard Business School Case 596-065, November 1995. (Revised June 1997.) View Details
- Dolan, Robert J. "Eastman Kodak Company: Funtime Film TN." Harvard Business School Teaching Note 597-080, April 1997. View Details
- Arnold, David J., and Robert J. Dolan. "Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign." Harvard Business School Case 597-069, January 1997. (Revised February 1997.) View Details
- Dolan, Robert J. "San Fabian Supply Co. (Philippines), Teaching Note." Harvard Business School Teaching Note 585-112, September 1984. (Revised January 1996.) View Details
- Dolan, Robert J. The Black & Decker Corporation (B): "Operation Sudden Impact". Harvard Business School Supplement 595-060, March 1995. (Revised June 1995.) View Details
- Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.) View Details
- Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.) View Details
- Dolan, Robert J. "NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994." Harvard Business School Case 595-103, March 1995. (Revised April 1995.) View Details
- Dolan, Robert J. The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94. Harvard Business School Supplement 595-061, March 1995. View Details
- Dolan, Robert J. "The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan." Harvard Business School Supplement 595-062, March 1995. View Details
- Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal (Condensed)." Harvard Business School Case 594-051, October 1993. (Revised September 1994.) View Details
- Dolan, Robert J. "Bayerische Motoren Werke AG (BMW) TN." Harvard Business School Teaching Note 594-107, February 1994. View Details
- Dolan, Robert J. "Northern Telecom (B): The Norstar Launch." Harvard Business School Case 593-104, April 1993. (Revised June 1993.) View Details
- Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.) View Details
- Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal." Harvard Business School Case 593-103, April 1993. (Revised May 1993.) View Details
- Dolan, Robert J. "Marketing Planning and Organization." Harvard Business School Background Note 585-106, September 1984. (Revised March 1993.) View Details
- Dolan, Robert J. "Federated Industries (A)." Harvard Business School Case 585-104, September 1984. (Revised December 1992.) View Details
- Dolan, Robert J. "Distribution Policy." Harvard Business School Background Note 585-045, September 1984. (Revised October 1992.) View Details
- Dolan, Robert J. "Pricing Policy." Harvard Business School Background Note 585-044, September 1984. (Revised October 1992.) View Details
- Dolan, Robert J. "Strategic Industry Model: Emergent Technologies." Harvard Business School Background Note 592-086, March 1992. (Revised June 1992.) View Details
- Dolan, Robert J. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A) and (B), Teaching Note." Harvard Business School Teaching Note 592-099, June 1992. View Details
- Dolan, Robert J. "MSA: The Software Company--Planning the AMAPs Product Line, Teaching Note." Harvard Business School Teaching Note 592-102, June 1992. View Details
- Dolan, Robert J. "Techsonic Industries, Inc.: HUMMINBIRD - New Products, Teaching Note." Harvard Business School Teaching Note 592-103, June 1992. View Details
- Dolan, Robert J. "Strategic Industry Model: Emergent Technologies, Teaching Note." Harvard Business School Teaching Note 592-100, June 1992. View Details
- Dolan, Robert J. "Johnson Wax: Enhance (A) and (B), Teaching Note." Harvard Business School Teaching Note 592-101, June 1992. View Details
- Dolan, Robert J. "Barco Projection Systems (A): Worldwide Niche Marketing, Teaching Note." Harvard Business School Teaching Note 592-098, June 1992. View Details
- Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions, Teaching Note." Harvard Business School Teaching Note 592-056, May 1992. View Details
- Dolan, Robert J. "Concept Testing." Harvard Business School Background Note 590-063, November 1989. (Revised March 1992.) View Details
- Dolan, Robert J. "Marketing Information Industry." Harvard Business School Background Note 588-027, October 1987. (Revised March 1992.) View Details
- Dolan, Robert J. "Matching the Process of Product Development to Its Context." Harvard Business School Background Note 592-009, July 1991. (Revised March 1992.) View Details
- Dolan, Robert J. "Researching and Monitoring Consumer Markets." Harvard Business School Background Note 592-088, March 1992. View Details
- Dolan, Robert J. "New York Life Insurance Co.: Pension Department, Teaching Note." Harvard Business School Teaching Note 592-082, January 1992. View Details
- Dolan, Robert J. "Market Research." Harvard Business School Background Note 592-034, October 1991. View Details
- Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991. View Details
- Dolan, Robert J. "Managing the New Product Development Process." Harvard Business School Background Note 592-011, August 1991. View Details
- Dolan, Robert J. "New York Life Insurance Co.: Pension Department." Harvard Business School Case 591-051, March 1991. (Revised May 1991.) View Details
- Dolan, Robert J. "Perceptual Mapping: A Manager's Guide." Harvard Business School Background Note 590-121, July 1990. View Details
- Dolan, Robert J. "Conjoint Analysis: A Manager's Guide." Harvard Business School Background Note 590-059, May 1990. View Details
- Dolan, Robert J. "Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)." Harvard Business School Case 590-081, April 1990. View Details
- Dolan, Robert J. "MSA: The Software Company--Planning the AMAPs Product Line." Harvard Business School Case 590-069, January 1990. (Revised February 1990.) View Details
- Dolan, Robert J., and Benson P. Shapiro. "Performance Curves: Costs, Prices, and Value." Harvard Business School Background Note 590-010, September 1989. View Details
- Dolan, Robert J. "Perkin-Elmer: Data Systems Group, Teaching Note." Harvard Business School Teaching Note 583-030, August 1982. (Revised January 1989.) View Details
- Dolan, Robert J. "Milford Industries (A) and (B), Teaching Note." Harvard Business School Teaching Note 584-147, May 1984. (Revised January 1989.) View Details
- Dolan, Robert J. "U.S. Pioneer Electronics Corp., Teaching Note." Harvard Business School Teaching Note 585-113, September 1984. (Revised January 1989.) View Details
- Dolan, Robert J. "Cumberland Metal Industries: Engineered Products Division--1980, Teaching Note." Harvard Business School Teaching Note 585-115, September 1984. (Revised January 1989.) View Details
- Dolan, Robert J. "Atlantic Aviation Corp.: Westwind Division, Teaching Note." Harvard Business School Teaching Note 585-119, September 1984. (Revised January 1989.) View Details
- Dolan, Robert J. "Sealed Air Corp., Teaching Note." Harvard Business School Teaching Note 585-110, September 1984. (Revised November 1988.) View Details
- Dolan, Robert J. "Note on the Motorcycle Industry--1975, Teaching Note." Harvard Business School Teaching Note 585-118, September 1984. (Revised November 1988.) View Details
- Dolan, Robert J. "Note on Pretest Market Models." Harvard Business School Background Note 588-052, January 1988. View Details
- Dolan, Robert J. "Note on Industry/Market Strategy." Harvard Business School Background Note 585-107, September 1984. (Revised October 1987.) View Details
- Dolan, Robert J. "Research Methods in Marketing: Survey Research." Harvard Business School Background Note 582-055, December 1981. (Revised September 1986.) View Details
- Dolan, Robert J. "Basic Quantitative Analysis for Marketing." Harvard Business School Background Note 584-149, May 1984. (Revised September 1986.) View Details
- Dolan, Robert J. "U.S. Retail Coffee Market (A) & (B) and Brim (A) & (B) Coffee Series, Teaching Note." Harvard Business School Teaching Note 585-108, September 1984. (Revised April 1986.) View Details
- Dolan, Robert J. "Vicks Health Care Division: Project Scorpio (A), (B), (B1), (C), and (C), Student Assignment, Teaching Note." Harvard Business School Teaching Note 585-109, September 1984. (Revised November 1985.) View Details
- Dolan, Robert J. "Computer Devices, Inc.: Selling Intelligent Terminals, Teaching Note." Harvard Business School Teaching Note 585-121, September 1984. (Revised November 1985.) View Details
- Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.) View Details
- Dolan, Robert J. "Perkin-Elmer: Data Systems Group." Harvard Business School Case 582-101, March 1982. (Revised August 1985.) View Details
- Dolan, Robert J., and Benson P. Shapiro. "Milford Industries (B)." Harvard Business School Supplement 584-013, August 1983. (Revised June 1985.) View Details
- Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985. View Details
- Dolan, Robert J., and Benson P. Shapiro. "Milford Industries (C)." Harvard Business School Supplement 584-014, August 1983. (Revised June 1985.) View Details
- Dolan, Robert J. "Federated Industries (A) TN." Harvard Business School Teaching Note 585-105, September 1984. (Revised May 1985.) View Details
- Dolan, Robert J. "Milford Industries (A1)." Harvard Business School Supplement 585-138, May 1985. View Details
- Dolan, Robert J. "National Electric Supply Co., Teaching Note." Harvard Business School Teaching Note 585-120, September 1984. (Revised May 1985.) View Details
- Dolan, Robert J. "Tyler Abrasives, Inc., Teaching Note." Harvard Business School Teaching Note 585-116, September 1984. (Revised November 1984.) View Details
- Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A), Teaching Note." Harvard Business School Teaching Note 585-117, September 1984. View Details
- Dolan, Robert J. "Dunfey Hotels Corp., Teaching Note." Harvard Business School Teaching Note 585-122, September 1984. View Details
- Dolan, Robert J. "Great American Knitting Mills: Gold Toe Socks, Teaching Note." Harvard Business School Teaching Note 585-111, September 1984. View Details
- Dolan, Robert J., and Christopher H. Lovelock. "Dunfey Hotels Corp., Teaching Note." Harvard Business School Teaching Note 585-057, September 1984. View Details
- Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984. View Details
- Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984. View Details
- Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984. View Details
- Dolan, Robert J. "Pricing: Basic Principles." Harvard Business School Background Note 584-150, May 1984. View Details
- Other Publications and Materials
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- Dolan, Robert J., and Leslie K. John. "Marketing Reading: Marketing Intelligence." Core Curriculum Readings Series. Harvard Business Publishing 8191, 2015. View Details
- Research Summary
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Professor Dolan's research interests including product policy and pricing. These areas have been the subject to two books, Managing the New Product Development Process and Power Pricing:How Managing Price Impacts the Bottom Line. In addition, he works on the societal impact of marketing practices. He has extensively studied the tobacco and gun industries to set out ethical guidelines for participants.Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product development process. Early results of his research are reported in New Product Development: An Analytical Approach, and in an article (co-authored with John Matthews). The findings of Dolan's pricing research, reported in a recent Harvard Business Review article, are the basis for a new book, Power Pricing: How Price Transforms the Bottom Line (co-authored with Hermann Simon of Germany).
- Teaching
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Professor Dolan's main teaching interest is marketing management. Recent materials developed include notes on marketing research, product policy, and marketing strategy and cases on leading companies such as Catalina Marketing, Kiehl's, Planters Nut and Cox Media's AutoTrader and Kelley Blue Book.
- Areas of Interest