Tiona W. Zuzul
Assistant Professor of Business Administration
Assistant Professor of Business Administration
Tiona Zuzul is an Assistant Professor in the Strategy Unit. She teaches the MBA elective Making Difficult Decisions and contributes to various executive education programs. Professor Zuzul studies how leaders’ cognition and communication shape the decisions and behaviors that drive organizational outcomes. In 2024, she was recognized as one of Poets & Quants 40 Best Under 40 Business School Professors. In 2022, she was named a Radar Thinker by Thinkers50, the global ranking of management experts.
Professor Zuzul's work has been published in leading journals, including Administrative Science Quarterly, the Academy of Management Journal, Management Science, Organization Science, and the Strategic Management Journal, and has earned awards from the Academy of Management and the Strategic Management Society (including its inagural Research Methods award).
Before joining HBS, Professor Zuzul was an Assistant Professor at the London Business School, and at the University of Washington, where she received both the MBA Professor of the Quarter and PhD Faculty Mentor awards. Prior to her academic career, she worked in consulting.
Professor Zuzul holds a doctorate in Strategy from Harvard Business School, MSc with Distinction from the London School of Economics, and AB with Honors from Harvard College. She serves on the editorial boards of Administrative Science Quarterly, Organization Science, and the Strategic Management Journal.
- Journal Articles
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- Raffaelli, Ryan, Tiona Zuzul, Ranjay Gulati, and Jan Rivkin. "Outcome and Process Frames: Strategic Renewal and Capability Reprioritization at the Federal Bureau of Investigation." Strategic Management Journal (in press). (Pre-published online January 28, 2025.) View Details
- Majzoubi, Majid, Eric Zhao, Tiona Zuzul, and Greg Fisher. "The Double-Edged Sword of Exemplar Similarity." Organization Science 36, no. 1 (January–February 2025): 121–144. View Details
- Zuzul, Tiona, Emily Cox Pahnke, Jonathan Larson, Christopher White, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Fereshteh Amini, Youngser Park, Joshua Vogelstein, Jeffrey Weston, and Carey E. Priebe. "Dynamic Silos: Increased Modularity and Decreased Stability in Intra-organizational Communication Networks During the COVID-19 Pandemic." Management Science (forthcoming). (Pre-published online July 30, 2024.) View Details
- Zuzul, Tiona, and Amy C. Edmondson. "The Advocacy Trap: When Legitimacy Building Inhibits Organizational Learning." Academy of Management Discoveries 3, no. 3 (September 2017): 302–321. View Details
- Zuzul, Tiona, and Mary Tripsas. "Start-up Inertia versus Flexibility: The Role of Founder Identity in a Nascent Industry." Administrative Science Quarterly 65, no. 2 (June 2020): 395–433. View Details
- Zuzul, Tiona. "'Matter Battles': Cognitive Representations, Boundary Objects, and the Failure of Collaboration in Two Smart Cities." Academy of Management Journal 62, no. 3 (June 2019): 739–764. View Details
- Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna. "Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival." Strategic Management Journal 38, no. 11 (November 2017): 2147–2167. (Video Abstract.) View Details
- Edmondson, Amy, Tiona Zuzul, and Robert Eccles. "Learning from Sustainable Community Experiments." Blog: Early Ecocities. Economist: The Ideas Economy (January 10, 2011). View Details
- Book Chapters
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- Zuzul, Tiona, and Amy C. Edmondson. "Teaming Routines in Complex Innovation Projects." In Organizational Routines: How They Are Created, Maintained, and Changed. Vol. 5, edited by Jennifer Howard-Grenville, Claus Rerup, Ann Langly, and Haridimos Tsoukas. Perspectives on Process Organization Studies. Oxford University Press, 2016. View Details
- Edmondson, Amy C., Martine Haas, John D. Macomber, and Tiona Zuzul. "The Role of Multiplier Firms and Megaprojects in Leading Change for Sustainability." Chap. 11 in Leading Sustainable Change: An Organizational Perspective, edited by Rebecca Henderson, Ranjay Gulati, and Michael Tushman. Oxford University Press, 2015. View Details
- Edmondson, Amy C., and Tiona Zuzul. "Quantitative and Qualitative Methods in Organizational Research." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published, October 2013.) View Details
- Eccles, Robert G., Annissa Alusi, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Chap. 18 in Infrastructure Sustainability and Design, edited by Spiro Pollalis, Andreas Georgoulias, Stephen Ramos, and Daniel Schodek, 247–265. New York: Routledge, 2012. View Details
- Working Papers
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- Zuzul, Tiona, Emily Cox Pahnke, Jonathan Larson, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Youngser Park, Joshua Vogelstein, Christopher White, and Carey E. Priebe. "Dynamic Silos: Increased Modularity in Intra-organizational Communication Networks during the Covid-19 Pandemic." Working Paper, 2021. View Details
- Alusi, Annissa, Robert G. Eccles, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Harvard Business School Working Paper, No. 11-062, December 2010. (Revised January 2011, March 2011, April 2011.) View Details
- Cases and Teaching Materials
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- Zuzul, Tiona. "Frank Cornelissen: The Great Sulfite Debate (A) & (B)." Harvard Business School Teaching Note 724-458, January 2024. View Details
- Zuzul, Tiona, Kisha Lashley, and Gamze Yucaoglu. "Compass Pathways: Pioneering Psychedelic Treatment." Harvard Business School Case 724-412, February 2024. View Details
- Zuzul, Tiona. "Compass Pathways: Pioneering Psychedelic Treatment." Harvard Business School Teaching Note 724-457, February 2024. View Details
- Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (B)." Harvard Business School Supplement 724-398, January 2024. View Details
- Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (A)." Harvard Business School Case 724-391, January 2024. View Details
- Roche, Maria P., Tiona Zuzul, Exequiel Hernandez, and Amy Klopfenstein. "The Globalization of Manchester City Football Group." Harvard Business School Case 723-391, November 2022. (Revised February 2024.) View Details
- Zuzul, Tiona. "How Do You Keep Winning? Strategy Across Industry Lifecycles." Harvard Business School Module Note 723-409, December 2022. (Revised September 2024.) View Details
- Edmondson, Amy C., Sydney Ribot, and Tiona Zuzul. "Designing a Culture of Collaboration at Lake Nona Medical City." Harvard Business School Case 613-022, October 2012. View Details
- Piskorski, Mikolaj Jan, Andreea Gorbatai, and Tiona Zuzul. "Wikipedia: Project Esperanza." Harvard Business School Case 712-493, May 2012. (Revised January 2013.) View Details
- Eccles, Robert G., Amy C. Edmondson, Susan Thyne, and Tiona Zuzul. "Living PlanIT." Harvard Business School Case 410-081, February 2010. (Revised November 2013.) View Details
- Awards & Honors
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Included as one of the “Best 40 Under 40 Business Professors” by Poets & Quants in 2024.
- Additional Information