Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School and an entrepreneur with a deep-seated passion for e-commerce, digital marketing, and AI.
As a Cofounder and CEO of Tadpull, Jake leads a team of data scientists, software engineers and digital marketers focused on helping merchants and private equity investors achieve remarkable returns in the ecommerce space through the use of AI for customer acquisition and retention with inventory optimization. Clients have included Vivint, HIG, Caterpillar, Jackson Hole Resort, and DonorsChoose.org.
These methodologies and frameworks provide the underpinnings for the course, Digital Marketing Workshop, which seeks to give students hands-on experiences for modern marketing across SEO, Paid Media, Influencer and Amazon Marketing, along with fundamentals of online analytics and data visualization. The course also explores emerging topics like privacy and data along with the use of generative AI.
Straddling academia and industry, he frequently collaborates with faculty on research topics and case studies around customer lifetime value, digital channel mix, and entrepreneurship.
Jake holds a BA (physics) and an MA (marketing communications) from Drury University.