September 2024
Case
HBS Case Collection

Google Quantum AI

By: David B. Yoffie, Michael A. Cusumano and Matt Higgins

Format:Print
| Language:English
| Pages:26

Abstract

Quantum computing may be the most important nascent computing technology of the 21st century. It has the potential to impact industries ranging from drug discovery to cybersecurity. Google's Quantum AI is one of the leaders in quantum research. This case explores the technological underpinnings of quantum computing and Google's strategy to capitalize on the new technology. Four key questions are posed in the case: 1) what business model(s) should Google adopt to deliver quantum computing? 2) Google is focused on superconducting materials but alternative approaches, such as neutral atoms, have emerged as viable, less expensive, but less effective. Should Google hedge its bets or stick with superconductors? 3) How should quantum computing services/machines be priced? And 4) Could Google accelerate its progress with more resources?