Publications
Publications
- August 2024
- HBS Case Collection
Coca Cola İçecek—Managing a Sudden Turbulence
By: Felix Oberholzer-Gee, Namrata Arora and Gizem Cihan Dincsoy
Abstract
In November 2021, Kerem Kerimoğlu, Coca Cola İçecek (CCI) Group Supply Chain Development Director, is alarmed by a news headline revealing a shortage of Turkish truck drivers impacting Europe. This crisis quickly affects CCI's distribution as third-party logistics companies struggle to provide trucks and drivers. Kerimoğlu urgently contacts Cem Yurdum, the Group's Supply Chain Logistics Manager, to address the escalating problem and devise immediate solutions. The challenge: finding a resolution as drivers continue to leave Türkiye for Europe.
Keywords
Business Strategy; Logistics; Supply Chain Management; Crisis Management; Consumer Products Industry; Food and Beverage Industry; Turkey; Central Asia; Middle East
Citation
Oberholzer-Gee, Felix, Namrata Arora, and Gizem Cihan Dincsoy. "Coca Cola İçecek—Managing a Sudden Turbulence." Harvard Business School Case 725-368, August 2024.