Student Research - Doctoral - Harvard Business School

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2024
Working Paper

The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

By: Mengjie (Magie) Cheng, Elie Ofek and Hema Yoganarasimhan

Social media platforms like TikTok have transformed how music is discovered, consumed, and monetized. This study examines the implications of the dispute between TikTok and Universal Music Group (UMG), which resulted in UMG excluding its music from TikTok from February...

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