India
Adi Godrej
- Chair, Godrej Group (Diversified)
Born Mumbai, India, 1942. BSc. and MSc., MIT Sloan School of Management (1963).
“[W]e are one of the few groups which paid a lot of attention to brand advertising … we used the family name, which was also the name of the companies, in the branding.”
Summary
Adi Godrej outlines the evolution of the Godrej Group, a highly diversified business group based in Mumbai, whose activities range from chemicals and agriculture to consumer goods, where it serves as the largest locally-owned home and personal care company in India. Godrej joined the family business after returning to India in 1963, having graduated from MIT Sloan in the United States in the same year. During the interview, he recounts how the company was founded by Godrej’s great uncle in 1897 in an effort to help India gain economic independence, who stressed the importance of offering a diverse set of high-quality products, including security equipment, appliances, typewriters, furniture, machine tools, and later India’s first vegetable-based soap. Godrej notes that over the last fifty years the Group has grown at a compounded annual growth rate of about 17%, having been privately owned until India’s economy opened up in 1991. It remains largely owned by the Godrej family. Godrej discusses the unique advertising challenges faced by the consumer goods industry in India, because of the linguistic diversity of the country, as well as wide variations in consumer preferences. He explores and the challenges and opportunities of brand building, and his strategy to drive growth through global expansion not only in Asia, but also in Africa and Latin America. The interview concludes with a discussion of the Group’s emphasis on environmentally sustainable business and corporate social responsibility.
Video Clips by Topic
Liberalization
Adi Godrej, chair of the India-based consumer products Godrej Group, describes how the firm welcomed the opening of India’s economy in the early 1990s and sought out several joint ventures, including ones with General Electric and Procter & Gamble.
Keywords:
India, Foreign Partnerships
Social Impact
Adi Godrej, Chair of the India-based Godrej Group, discusses the role of business and the importance of firms’ engaging in socially responsible projects. He discusses his company’s involvement in educational and environmental initiatives.
Leadership Development
Adi Godrej describes the way leaders are nurtured and developed in India-based consumer products Godrej Group, and the necessity of upholding professional standards in a family business.
Additional Resources
- Godrej Consumer Products Ltd. (A) [Ivey Publishing]
- Godrej Consumer Products Ltd. (B) [Ivey Publishing]
- Godrej Chotukool: A Cooling Solution for Mass Markets [Ivey Publishing]
- Godrej Security Solutions Ltd: Moving Consumers to Action [Ivey Publishing]
- Hidesign, Marico, Godrej, VIP, and UB: Seeking Global Consumer Brands from India [Harvard Business Press Chapters]
- Corporate Accountability and Trust: Thoughts From 12 Top Managers, edited by Patrick de Cambourg; translated from the French by JAM Translations. Economica, c.2006
- B. K. Karanjia, Godrej: A Hundred Years, 1897–1997. Penguin Books, 1997
- B.K. Karanjia, Vijitatma: Founder-Pioneer Ardeshir Godrej. Viking, 2004
- B. K. Karanjia, Final Victory: The Life and Death of Naval Pirojsha Godrej. Viking, 2000
- Sohrab P. Godrej, Abundant Living, Restless Striving: A Memoir, as recounted to B. K. Karanjia. Viking, 2001
- “Interview with Adi Godrej,” Live Mint, January 23, 2014
- “Safe and Sound,” Business Today, July 10, 2011
- Namrata Singh,"Indian Inc. Creates Oral History to Preserve Legacy,"Economic Times, August 9, 2016.
- Working for a Better Tomorrow, Today Sustainability Report 2014 - 2016, Godrej & Boyce Mfg.Co. Ltd.
- Peter Church, Profiles in Enterprise. Inspiring Stories of Indian Business Leaders (Roli Books, New Dehli, 2015), pp. 128-143.
- Video file of this interview available at Baker Library Historical Collections, histcollref+hbs.edu. Harvard ID holders can access the full-length video above.
Interview Citation Format
"Interview with Adi Godrej, interviewed by Tarun Khanna, Mumbai, India, May 2, 2013, Creating Emerging Markets Project, Baker Library Historical Collections, Harvard Business School, http://www.hbs.edu/creating-emerging-markets/."