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  • 07 Jul 2014
  • News

Is Online Video Trumping Text?

Keywords: online video; persuasion and influence; technology
  • November 2008 (Revised February 2010)
  • Case

CBS and Online Video

By: Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky
In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come... View Details
Keywords: Joint Ventures; Distribution; Business Strategy; Competitive Strategy; Cooperation; Online Technology; Media and Broadcasting Industry
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  • 26 May 2014
  • News

Online Video Ads Blur Picture for Marketers

  • Link

Summary Video

  • 2015
  • Other Unpublished Work

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Lingling Zhang, Clarence Lee and Anita Elberse
Keywords: Digital Marketing; Advertising Campaigns
Related
  • Jun 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
Related
  • May 2011 - 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
Related
  • May 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
Related
  • August 2014
  • Case

Netflix in 2011

By: Willy Shih and Stephen Kaufman
Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details
Keywords: Netflix; DVD; DVD-by-mail; Streaming; Online Entertainment; Online Video; Disruptive Innovation; Innovation and Management; Innovation Strategy; Business Model; Disruption; Operations; Service Operations; Entertainment; Film Entertainment; Television Entertainment; Media; Strategy; Business or Company Management; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Technology; Technology Adoption; Technology Platform; Web; Entertainment and Recreation Industry; United States
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  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are View Details
Keywords: Re: Multiple Faculty; Technology
  • 2010
  • Article

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
Related
  • Jul 2006
  • Conference Presentation

Entertainment Products Online and Offline: The 'Long Tail' of the Video Window

By: Anita Elberse
Keywords: Entertainment
Related
  • Web

Negotiation Course Online | HBS Online

global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain... View Details
  • Web

Financial Accounting Online Course | HBS Online

sets and understand them has helped me make major decisions on future state reporting. Kali Pfaff What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course... View Details
  • Web

Online Leadership Principles Course | HBS Online

successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent... View Details
  • 23 Oct 2019
  • News

An Experiment in Online Education Reaches 50,000 Learners in Five Years

and appear on a curved video wall—enabling them to see and speak with the professor and with each other. HBS Online employs the latest technology to incorporate the School’s signature case method and provide... View Details
Keywords: HBS Online; Educational Innovation
  • Web

Disruptive Innovation Online Course | HBS Online

video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who... View Details
  • Web

Online Business Analytics Course | HBS Online

College Students and Recent Graduates Those Considering Graduate School Mid-Career Professionals Prepare for your next opportunity by learning how to apply basic statistics to real business problems. Meet Arjun, an HBS Online participant... View Details
  • Web

Business Economics Online Course | HBS Online

peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events... View Details
  • Web

Online Management Course | HBS Online

your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking... View Details