by Michael I. Norton - Publications - Faculty & Research

their businesses while staying true to their cultural roots. We sat down with Associate Professor Mukti Khaire, lead author of Noma: A Lot on the Plate; and Associate Professor Anat Keinan and Professor Michael View Details

Keywords: by Michael Blanding; Food & Beverage

13 Apr 2011
Working Paper Summaries

The ‘IKEA Effect’: When Labor Leads to Love

Keywords: by Michael I. Norton, Daniel Mochon & Dan Ariely; Consumer Products

06 Dec 2020
Working Paper Summaries

'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt

Keywords: by Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance, and Michael I. Norton

10 Jan 2023
Research & Ideas

How to Live Happier in 2023: Diversify Your Social Circle

way? A group of researchers recently considered that idea in a new study, concluding that variety is a crucial ingredient. “We wanted to examine what would be the optimal mix of people to talk to over any time period,” says Harvard Business School Professor View Details

Keywords: by Michael Blanding

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an... View Details

Keywords: by Michael Blanding

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

consumer, which gets rid of the noise in an effort to study the majority of customers, but also gets rid of people who are potentially leading the category," she says. “Often the lovers or haters of a product can be the canary in the coal mine” View Details

Keywords: by Michael Blanding

11 Aug 2014
HBS Case

The Business of Behavioral Economics

try to change people's behavior around overeating, smoking, or other bad habits many are desperate to break. That's why John and Norton are so intrigued by a company called StickK.com (pronounced "stick"),... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

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“I read Playboy for the articles”: Justifying and Rationalizing Questionable Preferences

Non-Standard Matches and Charitable Giving

The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta

Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)

The Artful Dodger: Answering the Wrong Question the Right Way

Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

Humblebragging: A Distinct-and Ineffective-Self-Presentation Strategy

Surfacing the Submerged State with Operational Transparency in Government Services

Eliciting Taxpayer Preferences Increases Tax Compliance

Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

Backhanded Compliments: How Negative Comparisons Undermine Flattery

Handshaking Promotes Cooperative Dealmaking

The Revision Bias

How Restaurants in Lima and Copenhagen Became Best in the World

The ‘IKEA Effect’: When Labor Leads to Love

'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt

How to Live Happier in 2023: Diversify Your Social Circle

How Government Can Restore the Faith of Citizens

Pay Attention To Your ‘Extreme Consumers’

The Business of Behavioral Economics

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