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- All HBS Web (20)
- Faculty Publications (2)
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- 22 Jan 2014
- Working Paper Summaries
Separating Homophily and Peer Influence with Latent Space
- 21 Jan 2014
- First Look
First Look: January 21
Davin, Joseph P., Sunil Gupta, and Mikołaj Jan Piskorski Abstract—We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social...
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Sean Silverthorne
- 14 Jul 2015
- First Look
First Look: July 14, 2015
Publications May-June 2015 Human Resource Management Back to the Future: Implications for the Field of HRM of the Multi-stakeholder Perspective Proposed 30 Years Ago By: Beer, Michael, Paul Boselie, and Chris Brewster Abstract—Thirty years on from the seminal work...
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Sean Silverthorne
- 22 Mar 2011
- First Look
First Look: March 22
25,000-person combat mission. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411050-PDF-ENG TripAdvisor Sunil Gupta and Kerry HermanHarvard Business School Case 511-004 View Details
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Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
by examining the association between top executive turnovers and guidance. Although firm and industry characteristics are important determinants of guidance, we conclude that CEOs participate in firm-level policy decisions, whereas CFOs...
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Sean Silverthorne
- 05 Mar 2013
- First Look
First Look: March 5
PublicationsHow to Identify the Best Customers for Your Business Authors:Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III Publication:MIT Sloan Management Review Abstract How can businesses achieve profitable growth so...
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Sean Silverthorne
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online...
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Sean Silverthorne
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
sophistication in methods, it is now possible to more judiciously allocate marketing resources. By Sunil Gupta and Thomas J. Steenburgh. 5. The Future of Social Enterprise This...
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by Staff
- 06 Dec 2021
- News
What's the Word?
Facebook which have first-party data? That remains a big question.” Gupta expects companies will adapt in the post-cookie era by relying more on contextual advertising—a bit of a throwback. “If you’re...
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- Web
Marketing - Doctoral
Anita Elberse Kris Johnson Ferreira Carolyn J. Fu Sunil Gupta Ayelet Israeli Ebehi Iyoha Leslie K. John Tarun Khanna Hyunjin Kim Himabindu Lakkaraju Rajiv Lal Jacqueline Ng Lane Michael Lingzhi Li Edward...
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- Web
Live from Klarman Hall - Alumni
Digital Data Design Institute at Harvard Innovation Prizes ceremony. "The Cubies" will celebrate excellence and provide a beacon of inspiration, highlighting pioneering spirits and groundbreaking advancements in AI and digital transformation. Professor View Details
- Web
Placement - Doctoral
of Management Dissertation: Essays on Sales Management Advisors: Doug Chung , Sunil Gupta , and Elie Ofek 2021 Ximena Garcia-Rada Marketing, 2021 Placement: Texas A&M University, Mays Business School...
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- Web
Marketing Awards & Honors - Faculty & Research
award for "contributions within the sports and entertainment industry," voted on by female sports and entertainment industry professionals, in 2018. Sunil Gupta : Finalist for...
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- Web
Students on the Job Market - Doctoral
companies can customize promotions to enhance profitability across different customer segments. Faculty Advisor(s): Eva Ascarza (Chair), Sunil Gupta , Jeremy Yang , and José R. Zubizarreta Curriculum Vitae |...
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- 2013
- Working Paper
Separating Homophily and Peer Influence with Latent Space
By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of...
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Keywords:
Social Influence;
Social Network;
Mobile App;
Peer Effects;
Latent Homophily;
Latent Space;
Proxy Variables;
Familiarity;
Behavior;
Consumer Behavior;
Applications and Software;
Social and Collaborative Networks;
Mobile and Wireless Technology;
Power and Influence;
Social Media
Davin, Joseph P., Sunil Gupta, and Mikolaj Jan Piskorski. "Separating Homophily and Peer Influence with Latent Space." Harvard Business School Working Paper, No. 14-053, January 2014.
- Web
Named Fellowship Funds - Alumni
The John P. Endicott Fellowship was established through a generous bequest of John P. Endicott (MBA 1941). Endicott's career began at Douglas Aircraft and was followed by...
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- Web
Online Business Courses & Certifications | HBS Online
Marketing Strategy Professor Sunil Gupta Develop digital marketing strategies that reach and retain customers. 7 weeks, 6-7 hrs/week Enroll by October 24 $1,850 Certificate...
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- 03 May 2011
- First Look
First Look: May 3
government at times. Blair balanced multiple roles and expectations. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411021-PDF-ENG BBVA Compass: Marketing Resource Allocation Sunil Gupta and View Details
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Sean Silverthorne
- 28 Aug 2007
- First Look
First Look: August 28, 2007
Poverty Authors: James E. Austin and Michael Chu Periodical: Art. 1. Social Enterprise: Making a Difference. ReVista 6, no. 1 (fall 2006): 3-5 Consumers' Price Sensitivities across Complementary Categories Authors: Sri Devi Deepak, Asim Ansari, and View Details
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Martha Lagace
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
this culture of psychological safety and provides a blueprint for bringing it to life. Driving Digital Strategy: A Guide to Reimagining Your Business by Sunil Gupta HBR Press...
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