by John Deighton and Leora Kornfeld - Publications - Faculty & Research

18 May 2015
News

Advertisers Get Serious About Playing With Their Brands

26 Nov 2012
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New Winners and Losers in Internet Economy

15 Oct 2013
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Study: Digital Marketing Industry Worth $62 Billion

31 Aug 2013
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Long CVS receipts spark social media sensation

26 Apr 2021
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Apple’s Soon-to-Be Rolled Out iOS 14.5 Puts Facebook in a Spin and Mark Zuckerberg Can Do Nothing About It

18 Oct 2010
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“No-Code” Miracle for Startups

01 Apr 2001
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New Ventures New Gains

members, including early supporter William A. Sahlman, and passed it along to entrepreneurship club members Jennifer Scott Fonstad, David M. Rosenblatt, and John N. Iannuccillo... View Details

Keywords: Julia Hanna and Susan Young; Martin Dubilier (MBA 1952); Business Schools & Computer & Management Training; Educational Services

27 Aug 2018
News

The Revolution in Advertising: From Don Draper to Big Data

22 Jul 2024
News

Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details

01 Sep 2010
News

You’ve Been YouTubed

or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

15 Oct 2014
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The Next Generation of Social Networks

01 Dec 2005
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Buy the Book

television, and sports.” Deighton examines three classic ages of marketing by contrasting the strategies of the publishing industry, James Patterson, View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

01 Dec 2003
News

Selling Digital Privacy

If regulation won’t stop privacy invasion, what will? HBS professor John Deighton has an answer that involves convincing companies to pay us consumers to use our private information. Instead of relying on... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

01 Apr 2002
News

Professorship Brings Brierley's HBS Connection Full Circle

started my first business," he says from his office in Dallas, Texas. Now, with his generous endowment of the chair held by HBS professor John A. Deighton, Brierley's involvement with the School has come... View Details

Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Computer Systems Design and Related Services

01 Dec 2000
News

Faculty News

by Rufus W. Lumry III (MBA 1974) to further research in the field of information technology. Others receiving chairs for the first time are Max Bazerman (Jesse Isidor Straus Professor of Business Administration); View Details

Keywords: H. Naylor Fitzhugh (MBA '33); Business Schools & Computer & Management Training; Educational Services

01 Sep 2013
News

What's Trending at HBS?

slate begins September 25 with Bill Sahlman addressing "Entrepreneurial Solutions to the World's Problems." He will be followed by Professors John Deighton, Ben Edelman, and... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

01 Apr 2000
News

Getting the Message

for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details

Keywords: Susan Young

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